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Research by The Harris Poll reveals Digital Out of Home (DOOH) advertising now leads the pack in boosting consumer favorability and action. Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) Unmatched Engagement:  Unlike traditional media, DOOH captures attention in real-world settings, making messages more impactful and memorable. Action-Oriented Results:  Studies show that consumers are more likely to take action after seeing a DOOH advertisement, from searching for more information to making a purchase. Digital Integration:  DOOH seamlessly integrates with digital strategies, enhancing overall campaign effectiveness through data-driven insights and real-time adjustments. In a world where digital clutter is the norm, DOOH stands out by delivering tangible results and creating meaningful connections with audiences. It's not just the future of advertising; it's the now. Anna Bager | OAAA John Gerzema | The Harris Poll #DOOH #OOH #ProgrammaticAdvertising #AdTech

#DOOH - Digital Out-of-Home, is all set to take over the advertising landscape via #DV360 That's right! DV360's programmatic capabilities can also extend to DOOH, allowing you to: 🌟Target your audience in public spaces, such as billboards, bus shelters, and malls 🌟Deliver dynamic, engaging ads that capture attention and drive impact 🌟Measure and optimize your campaigns in real-time, using data and analytics With DOOH via DV360, you can: - Increase brand awareness and reach new heights - Target your audience with precision and personalization - Create unforgettable customer experiences that drive engagement and loyalty - Measure the impact of your campaigns with crystal-clear clarity With DOOH already making waves in the US, this is your queue to approach DOOH this festive season for your brand. 🌟 Take your brand's message to the streets and make a statement with DOOH via DV360! #DOOH #DV360 #ProgrammaticAdvertising #OutdoorAdvertising #BrandMarketing #Google

Explore the advertising landscape in our latest post, comparing Traditional and DOOH advertising with Hype Loop. Discover which approach offers greater reach, engagement, and adaptability. Gain valuable insights into navigating modern consumer engagement strategies. We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. Visit: www.thehypeloop.com #digitaloutofhome #advertise #advertising #DOOH #platform #digitalooh #CostEfficient #agencies #SharePost #BrandVisibility #FutureOfAdvertising #brandawareness #primescreens #like #SharePost #traditionaladvertising #targetingtips #engagement

Traditionally, DOOH advertising has been a complex game. Big budgets, middlemen, and limited control kept smaller businesses on the sidelines. But what if you could target your audience directly, without breaking the bank? That's the power of Hype Loop's innovative DOOH advertising platform. We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. How Hype Loop Works? 1. Register & Login 2. Campaign Creation 3. Target Your Audience 4. Upload Creatives 5. Set Your Budget 6. Submit for Review & Launch Don't Hesitate! Get started today! Visit: www.thehypeloop.com #advertising #dooh #marketing #digitalsignage #advertisingagency #digitaladvertising #advertisingdisplay #oohadvertising #digitalOOH #outofhomeadvertising #doohmadeeasy #CostEffective #SMBs #agency #ads #GrowYourBusiness #hypeloop #marketingmadesimple

Attract attention from retail foot traffic with the adPlanet Topper Network or get in front of a captive audience with the adPlanet UI Network — or both! With two ways to capture the eyes of shoppers, plan your next campaign on the largest grocery and retail DOOH network. Learn more and get in touch: https://loom.ly/7_EnfYw #advertising #mediaplanning #shoppermarketing #OOHadvertising #DOOH #adPlanet

Have your brand seen every single day on digital screens across Canada! Big screens. Small Screens. Outdoor screens. Indoor screens. Cinemas. Shopping Malls. Airports. Restaurants. Doctor's offices. Bus shelters. Etc. We have a HUGE list of screens for you. Let's chat about how we can get your logo seen by thousands of eyes in the areas that matter to you and your business. #digitalmarketing #standoutinthecrowd #wecanhelp

Summer Friday is here once again and we're talking about the earned impact of Digital Out-of-Home. According to OAAA, a compelling DOOH ad can do more than drive impact with passersby but also turn into social media shares amongst passionate fans. Maximize your brand's impact by connecting with us to learn more. #DigitalOOH #TargetedMedia #DOOH

Check out how LDSK (LiveDOOH Signkick) helped Westfield US introduce audience driven campaigns, utilising Quividi data to readapt scheduling and ensuring campaign goals are met. #impressions #datadriven #dooh #retailmedia

🚀 𝗗𝗢𝗢𝗛 𝗔𝗱𝘀 𝗗𝗿𝗶𝘃𝗲 𝗔𝗰𝘁𝗶𝗼𝗻: 𝟳𝟲% 𝗼𝗳 𝗩𝗶𝗲𝘄𝗲𝗿𝘀 𝗥𝗲𝘀𝗽𝗼𝗻𝗱! 🚀 At Dolphin Digital OOH Media Digital Out of Home, we're excited to share that a recent study with OAAA and The Harris Poll reveals that a staggering 76% of DOOH viewers take action, whether it’s watching videos, visiting stores, or engaging in word-of-mouth conversations. 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗗𝗢𝗢𝗛? ✴️Seamlessly blend into indoor environments for maximum impact ✴️Drive mobile engagement with 74% of users taking action after exposure ✴️Enjoy a favorable perception from 73% of consumers ✴️With 83.7% of US retail spending occurring in stores, Indoor DOOH activations are pivotal for driving in-person actions. ✴️Exciting innovations like AR and QR codes are enhancing engagement, . In 2024, US ad spend on DOOH is projected to surge by 11.2% to $3.20 billion, with 38% of marketing leaders planning to increase their DOOH investment. Join us in shaping the future of advertising with Dolphin Digital OOH Media Digital Out of Home! Connect with us at sales@dolphin-digital.com www.dolphin-digital.com Our services are available with major SSPs like Broadsign, Place Exchange, Hivestack by Perion, Vistar Media, Magnite & Publica by IAS #DolphinDOOH #OOH #Marketing #Advertising #Innovation

Always wanted to see your brand on an outdoor billboard? 🪧 Now you can. Not only is this high impacting format now more accessible than ever, but you can also ensure that your ads are displayed to the most ideal audiences at the most opportune time. How? Programmatic Digital Out of Home (pDOOH) allows you to target specific geo locations and schedule your ads to ideal times throughout the day. With direct access to DOOH networks such as Ooh!media, QMS and JCDecaux, you can be sure to reach your ideal users wherever they may be, at a time when they're most receptive. Want to target hungry commuters on their way home? With pDOOH, you can! 🍔 Test this high impacting channel and see how it delivers results for your marketing campaigns. #Programmatic #DOOH #HighImpactAds #AudienceReach #DigitalMarketing #SmallBusiness