Mandeep Dalip’s Post

🚀 Harnessing the Power of Programmatic DOOH: A Game-Changer for Brands In the face of global tech disruptions, brands like Decathlon and KitKat showcased the power of programmatic Digital Out-Of-Home (DOOH) advertising. When a global outage hit, Decathlon encouraged consumers to embrace the outdoors with a clever ad mimicking an error screen, while KitKat Chocolatory playfully urged people to "take a break." These #campaigns highlight the agility and creativity brands can achieve with programmatic #DOOH, turning challenges into opportunities for engagement. 🌟 Takeaway: Embrace tech disruptions to enhance brand visibility and connect authentically with your audience. Contact Flow.City to revolutionize your DOOH campaigns >> flow.city [📸 sourced in MARKETING-INTERACTIVE]

#DOOH - Digital Out-of-Home, is all set to take over the advertising landscape via #DV360 That's right! DV360's programmatic capabilities can also extend to DOOH, allowing you to: 🌟Target your audience in public spaces, such as billboards, bus shelters, and malls 🌟Deliver dynamic, engaging ads that capture attention and drive impact 🌟Measure and optimize your campaigns in real-time, using data and analytics With DOOH via DV360, you can: - Increase brand awareness and reach new heights - Target your audience with precision and personalization - Create unforgettable customer experiences that drive engagement and loyalty - Measure the impact of your campaigns with crystal-clear clarity With DOOH already making waves in the US, this is your queue to approach DOOH this festive season for your brand. 🌟 Take your brand's message to the streets and make a statement with DOOH via DV360! #DOOH #DV360 #ProgrammaticAdvertising #OutdoorAdvertising #BrandMarketing #Google

🌆 Ever wondered about the growth and trends of DOOH advertising around the globe? 🚀 This dynamic sector is witnessing a robust expansion, positioning itself as a key player in modern advertising strategies all around the world. The integration of cutting-edge technologies and data analytics has revolutionized how campaigns are launched, making them more interactive and engaging than ever before. Digital billboards, interactive kiosks, and urban screens are just the tip of the iceberg, offering unparalleled opportunities for brands to connect with audiences in real time, in the real world. 📊 Dive into the numbers and see for yourself the transformative journey of DOOH advertising in recent times and the forecasts predicting even more significant growth in the years to come! #DOOH #DigitalBillboards #OutdoorAdvertising #InteractiveAdvertising #OOHMedia #DigitalOOH #OutdoorMedia #AdvertisingStrategy #DynamicAdvertising #DigitalOutofHome #MediaPlanning #Advertisiment #Anima

Before you walk through the DOOH, mind the season: Valentine's edition 🥰 Yes, that is a pun on seasonal marketing that leverages DOOH (Digital out-of-home) spaces 🏙 The thing about DOOH campaigns is that they occupy a special space in a consumer's day. Ad placement can feel like a tangible part of someone's day. And while you most certainly will engage your intended audience, their peers will be in proximity...the pool of purchase opportunity literally gets deeper 🙇♂️ And in a world where every third frame is an ad, you want that type of reach and impact. They are dynamic. They are unexpected. They are memorable. It might be an advertising channel that is out of your wheelhouse, but StackAdapt has the tools and data to help you pull it off 🚀 Take a chance on DOOH 😉, it is worth it. #DigitalAdvertising #MarketingChannels #AdPlatform

Programmatic trading is revolutionizing the DOOH industry, but the surge in programmatic adoption doesn't necessarily mean a windfall of new ad revenue (yet). Here's why 👇   There’s a misconception around whether “additional” revenue is actually incremental - newly formed budgets built for purpose - or whether money is simply being redirected from OOH specialists or traditionally traded deals. And there's a few reasons celebrating that kind of shift as a victory of 'incremental revenue' will detriment PDOOH players, and the OOH sector in general: 👉 Buyers will only see results from a PDOOH campaign if the buy is enhanced by it - whether that’s creatively, through precision targeting, integrating with other mediums or activating on triggers 👉Trading ‘simple’ DOOH campaigns (set time, budget, locations, creative) programmatically only serves to increase the cost to buyers with unnecessary tech fees and middle-men 👉 Discounting the merits of static inventory simply because it doesn’t fit into the exciting PDOOH bubble is a detriment to buyers - shifting budgets to digital without quantifying it to keep up with trends won’t bring results    The key here is strategic adoption. Programmatic offers the most benefit to buyers when utilised to its full capacity, and those results are what will capture and drive truly incremental revenue for the OOH sector. 📈💡 #pdooh #dooh #programmaticdooh #ooh #oohadvertising #outofhomeadvertising #outdooradvertising #digitaloutofhome #digitaloutofhomeadvertising #programmatic #prooh #pooh #education #doohx #doohadvertising #digitalmarketing #digitaladvertising

Traditionally, DOOH advertising has been a complex game. Big budgets, middlemen, and limited control kept smaller businesses on the sidelines. But what if you could target your audience directly, without breaking the bank? That's the power of Hype Loop's innovative DOOH advertising platform. We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. How Hype Loop Works? 1. Register & Login 2. Campaign Creation 3. Target Your Audience 4. Upload Creatives 5. Set Your Budget 6. Submit for Review & Launch Don't Hesitate! Get started today! Visit: www.thehypeloop.com #advertising #dooh #marketing #digitalsignage #advertisingagency #digitaladvertising #advertisingdisplay #oohadvertising #digitalOOH #outofhomeadvertising #doohmadeeasy #CostEffective #SMBs #agency #ads #GrowYourBusiness #hypeloop #marketingmadesimple

Check out how LDSK (LiveDOOH Signkick) helped Westfield US introduce audience driven campaigns, utilising Quividi data to readapt scheduling and ensuring campaign goals are met. #impressions #datadriven #dooh #retailmedia

📈 QR codes are here to stay and are revolutionizing DOOH advertising! 🚀 QR code scans reached 26.95 million in 2023—a 433% increase over the past two years and 45% of consumers using them frequently (source: @QRCodeTiger), they offer a seamless way to engage with audiences. We've seen a surge in our clients incorporating QR codes in place-based ads, driving higher interaction rates and conversions. As mobile engagement continues to grow, QR codes provide an easy, direct connection between digital and physical worlds. 📲 Ready to boost your campaign? #QRcodes #DOOH #OOHadvertising #innovation #UBMedia

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐃𝐎𝐎𝐇 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? The demand for audience-based buying is on the rise! Advertisers want more than just screen time; they want to reach specific audiences with guaranteed impressions. In our latest case study, learn how Westfield revolutionised their DOOH network to meet this demand by partnering with LDSK and Quividi. Discover how they: * Transitioned from selling fixed-time slots to audience-based campaigns. * Leveraged data to optimise campaign delivery and guarantee impressions. * Empowered their sales team to close more deals with data-driven insights.  Read the case study: https://lnkd.in/eFXxNNnA #DOOH #OOH #outofhome #oohadvertising #digitaloutofhome #AudienceBasedBuying

Have your brand seen every single day on digital screens across Canada! Big screens. Small Screens. Outdoor screens. Indoor screens. Cinemas. Shopping Malls. Airports. Restaurants. Doctor's offices. Bus shelters. Etc. We have a HUGE list of screens for you. Let's chat about how we can get your logo seen by thousands of eyes in the areas that matter to you and your business. #digitalmarketing #standoutinthecrowd #wecanhelp