Meghana Chandani’s Post

Research by The Harris Poll reveals Digital Out of Home (DOOH) advertising now leads the pack in boosting consumer favorability and action. Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) Unmatched Engagement:  Unlike traditional media, DOOH captures attention in real-world settings, making messages more impactful and memorable. Action-Oriented Results:  Studies show that consumers are more likely to take action after seeing a DOOH advertisement, from searching for more information to making a purchase. Digital Integration:  DOOH seamlessly integrates with digital strategies, enhancing overall campaign effectiveness through data-driven insights and real-time adjustments. In a world where digital clutter is the norm, DOOH stands out by delivering tangible results and creating meaningful connections with audiences. It's not just the future of advertising; it's the now. Anna Bager | OAAA John Gerzema | The Harris Poll #DOOH #OOH #ProgrammaticAdvertising #AdTech

🚀 Why DOOH is a Game-Changer for Local Advertising 🚀 If you’re looking to connect with a local audience, Digital Out-Of-Home (DOOH) advertising is a must. Here’s why: 🎯 Hyper-targeted: DOOH allows you to target specific areas, so your ads reach the right people in the right places—like near local shops, gyms, or transport hubs. 📊 High Impact: 70% of people notice digital billboards, and they improve ad recall by 55%! ⏱️ Real-time Flexibility: Update ads based on the time of day, weather, or local events. Think promoting iced coffee on a hot day or local offers during community events. 💸 Cost-effective: Programmatic DOOH is scalable, making it affordable even for smaller businesses. 📱 Boosts Mobile Engagement: Combine DOOH with mobile for 48% more reach! Whether you’re a small business or a big brand, DOOH helps you get hyper-local with your audience in a big way. #DOOH #LocalAdvertising #DigitalMarketing #TargetedAds

📌Programmatic Digital Out of Home (DOOH) advertising represents the evolution of outdoor marketing into an automated, data-driven environment. 💻How does it work? 👥With our audience metrics, programmatic platforms can purchase ads that are viewed by the ideal audience at the right time, improving campaign efficiency and performance. 📊Additionally, data-driven and optimized CPM, when combined with audience-based pricing, is essential for programmatic DOOH advertising, as it enables programmatic platforms to buy and sell ad spaces more precisely and efficiently. 🎯At Datavisiooh, we offer a comprehensive solution that ensures every impression counts. With our advanced video analytics technology, we not only provide accurate insights into your investment’s performance, but we also help you adjust the cost per impact based on real-time data, delivering measurable and effective results. This allows you to maximize your programmatic campaign's ROI.🚀🚀🚀 #Datavisiooh #OOH #OOHAdvertising #OutdoorAdvertising #DOOH #AudiencePricing #AudienceBasedPricing #CostPerThousandImpressions #CPM #RealTimeAudience #ProgrammaticAdvertising #pDOOH #ProgrammaticDOOH #MarketingEvolution

Your 4-Step Process to scale Digital & OOH Advertising ! At Cybertron Ads, we blend the power of digital advertising with the impact of Out-Of-Home (OOH) to create results-driven campaigns. Here's our simple yet powerful 4-step approach: 1. Discovery: We dig deep into market trends and audience behavior, ensuring your brand reaches the right eyes—whether online or on the streets. 2. Strategy: Combining the best of digital and OOH, we craft targeted campaigns designed to amplify your message and boost visibility where it counts. 3. Implementation: Our team executes with precision, delivering eye-catching OOH placements and dynamic digital ads that engage and convert. 4. Measurement: From impressions to ROI, we measure every touchpoint, optimizing your campaign for maximum impact across digital and OOH platforms. Let’s boost your brand’s presence with the best of both worlds! #CybertronAds #DigitalAdvertising #OOHAdvertising #CampaignSuccess #MarketingInnovation #AdStrategy #ProgrammaticOOH #BrandVisibility #MarketingStrategy #ROI #OutOfHome #AdCampaign #CreativeAds #AdvertisingExcellence

Before you walk through the DOOH, mind the season: Valentine's edition 🥰 Yes, that is a pun on seasonal marketing that leverages DOOH (Digital out-of-home) spaces 🏙 The thing about DOOH campaigns is that they occupy a special space in a consumer's day. Ad placement can feel like a tangible part of someone's day. And while you most certainly will engage your intended audience, their peers will be in proximity...the pool of purchase opportunity literally gets deeper 🙇♂️ And in a world where every third frame is an ad, you want that type of reach and impact. They are dynamic. They are unexpected. They are memorable. It might be an advertising channel that is out of your wheelhouse, but StackAdapt has the tools and data to help you pull it off 🚀 Take a chance on DOOH 😉, it is worth it. #DigitalAdvertising #MarketingChannels #AdPlatform

Introducing! An easy-to-use platform to plan, publish and manage your digital OOH advertising in real-time in a flexible, data-driven way. Reach your audience in high-traffic locations with precision and impact. Our cutting-edge screens placed in high traffic areas grab attention in malls, cafes, theaters, and beyond, immersing audiences in eye-catching visuals. Here's what makes Hype Loop the future of DOOH: 1. Hyper-local targeting: Reach the right people, at the right time, in the right place. 2. Engaging formats: Go beyond static images. 3. Real-world impact measurement: Track foot traffic, brand lift, and more to see your campaigns come alive. 4. Cost-effective solutions: Get the reach you deserve without breaking the bank. Ready to break through the noise and own the city? Visit our website: www.thehypeloop.com #dooh #outofhomeadvertising #digitalsignage #interactiveads #brandawareness #engagement #realworldimpact #hypeitup #futureofadvertising #advertising #advertisingandmarketing #outofhome #outofhomeadvertising #digitaloutofhome #doohadvertising #platform #programmaticadvertising

🌟 Discover Digital Out-of-Home (DOOH) Advertising! 🌟 Ever noticed a digital directory at the mall or a digital billboard on the highway? That’s DOOH in action! DOOH uses digital signage in public spaces and operates programmatically. This means ads are targeted and shown to the right people at the right time through an automated bidding process. Here are 3 key advantages of DOOH over traditional out-of-home (OOH) mediums: ➡️ Wider Reach: Easily set up campaigns across multiple cities or countries. ➡️ Better Targeting: Ads are shown based on user behaviour. ➡️ Cost Effective: Lower costs and better ROI. Ready to elevate your advertising strategy? Let’s connect! 🚀 #GlacierMediaDigital #DigitalMarketing #DOOH

Marketshare of your businesses needle moves daily. Be confident of our services and reporting. Ask me how?

📈 QR codes are here to stay and are revolutionizing DOOH advertising! 🚀 QR code scans reached 26.95 million in 2023—a 433% increase over the past two years and 45% of consumers using them frequently (source: @QRCodeTiger), they offer a seamless way to engage with audiences. We've seen a surge in our clients incorporating QR codes in place-based ads, driving higher interaction rates and conversions. As mobile engagement continues to grow, QR codes provide an easy, direct connection between digital and physical worlds. 📲 Ready to boost your campaign? #QRcodes #DOOH #OOHadvertising #innovation #UBMedia

OOH, which has been historically used as a top of the funnel tool to discover brands and generate awareness, today covers the entire marketing funnel from awareness to consideration to conversion and dare I say, even advocacy. Various formats of OOH can be recruited to make the customer journey towards the brand attractive, persuasive and effective. How a brand can use large DOOH to broadcast the brand, reminders to reinforce along their usual routes and prompters or even interactive screens near the point of sales can make for excellent use of assets and clients’ marketing budget to drive interest and sales. There are several case studies that show increased retention of brand message and call to action using OOH/DOOH. The full-funnel power of OOH together with the increasing adoption of audience measurement globally is something all of us should share with our clients if we are to ever push OOH’s share to a double digit in the marketing mix. References: BlueCross BlueShield, OAAA Comscore Online Activation Study, Casereads #Billups #BillupsAnalytics #BillupsLabs #AudienceMeasurement #GameChanger #Innovationinooh #FutureisDOOH #OOH #DOOH #pDOOH #poweredbyooh #outdooradvertising #marketingandadvertising #marketingfunnel