János Moldvay’s Post

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Vice President Measurement

“Without exaggeration, last click is negatively impacting the GDP of any country, of our country” Intriguing statement from Andrew Covato in a recent AdExchanger article (link is in the comments). He argues that last click is "causing inefficiencies in the connection of supply and demand and therefore slowing down the machinery of the economy". Would be really interesting to discuss this further. I hope we'll have Andrew on one of our next Marketing Measurement Matters podcast episodes. Stay tuned. #lastclick #marketingintelligence #marketingmeasurement

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