Joel Nadar’s Post

🎾 Transform Tennis Sponsorship with Sponsorlytix! 🚀 Demo - sponsorlytix.ai ◾ Tennis Tournaments: Track and measure any tennis tournament or event, from Grand Slams to local opens, whether held in venues with audiences and broadcasted on networks like ESPN, Tennis Channel, etc or with no broadcasters. ◾ Player Endorsements: Monitor and analyze player endorsements, including apparel, equipment, and other branded assets during matches, social media and news media appearances, among many others. ◾ Sponsorship Assets: Instantly identify and track sponsor logos for every possible placement visible from assets such as news media, social media, court signage, LED boards, stadium fans and more. 📊 Industry Revenue & Sponsorship Insights The four Grand Slam tournaments—Australian Open, French Open, Wimbledon, and US Open—are the most prestigious events in tennis and generate substantial revenue through various channels including ticket sales, broadcasting rights, sponsorships, and merchandise. Here's an overview of their total and sponsorship revenue: ◾ #AustralianOpen Total Revenue: Approximately $400 million annually. Sponsorship Revenue: Estimated around $100 million annually. Major sponsors include Kia, Rolex, and Emirates. ◾ #FrenchOpen (#RolandGarros) Total Revenue: Approximately $300 million annually. Sponsorship Revenue: Estimated around $90 million annually. Key sponsors include BNP Paribas, Peugeot, and Lacoste. ◾ #Wimbledon Total Revenue: Approximately $300 million to $400 million annually. Sponsorship Revenue: Estimated around $120 million annually. Notable sponsors include Rolex, HSBC, and Evian. ◾ #USOpen Total Revenue: Approximately $350 million annually. Sponsorship Revenue: Estimated around $120 million annually. Major sponsors include JPMorgan Chase, American Express, and Emirates. ◾ Total Combined Revenue Total Revenue: Approximately $1.35 billion to $1.45 billion annually for all four Grand Slams. Total Sponsorship Revenue: Approximately $430 million annually for all four Grand Slams. #Sponsorlytix #Tennis #AI #SportsSponsorship #ComputerVision

🎾 Transform Tennis Sponsorship with Sponsorlytix! 🚀 Demo - sponsorlytix.ai ◾ Tennis Tournaments: Track and measure any tennis tournament or event, from Grand Slams to local opens, whether held in venues with audiences and broadcasted on networks like ESPN, Tennis Channel, etc or with no broadcasters. ◾ Player Endorsements: Monitor and analyze player endorsements, including apparel, equipment, and other branded assets during matches, social media and news media appearances, among many others. ◾ Sponsorship Assets: Instantly identify and track sponsor logos for every possible placement visible from assets such as news media, social media, court signage, LED boards, stadium fans and more. 📊 Industry Revenue & Sponsorship Insights The four Grand Slam tournaments—Australian Open, French Open, Wimbledon, and US Open—are the most prestigious events in tennis and generate substantial revenue through various channels including ticket sales, broadcasting rights, sponsorships, and merchandise. Here's an overview of their total and sponsorship revenue: ◾ #AustralianOpen Total Revenue: Approximately $400 million annually. Sponsorship Revenue: Estimated around $100 million annually. Major sponsors include Kia, Rolex, and Emirates. ◾ #FrenchOpen (#RolandGarros) Total Revenue: Approximately $300 million annually. Sponsorship Revenue: Estimated around $90 million annually. Key sponsors include BNP Paribas, Peugeot, and Lacoste. ◾ #Wimbledon Total Revenue: Approximately $300 million to $400 million annually. Sponsorship Revenue: Estimated around $120 million annually. Notable sponsors include Rolex, HSBC, and Evian. ◾ #USOpen Total Revenue: Approximately $350 million annually. Sponsorship Revenue: Estimated around $120 million annually. Major sponsors include JPMorgan Chase, American Express, and Emirates. ◾ Total Combined Revenue Total Revenue: Approximately $1.35 billion to $1.45 billion annually for all four Grand Slams. Total Sponsorship Revenue: Approximately $430 million annually for all four Grand Slams. #Sponsorlytix #Tennis #AI #SportsSponsorship #ComputerVision

This technology will be so useful for promoters in the combat sports industry... We will finally be able to provide detailed analysis to our sponsors, on the value of the advertising we provided. With so many digital channels for engaging fans, it was impossible to monitor the exposure of brands sponsors, but now with Sponsorlytix this is about to change.

Weekly News Roundup: Padel's Hexagon Cup Takes Center Stage with Major Broadcast and Sponsorship Deals. The Hexagon Cup dominates this week's padel news with major broadcast and sponsorship deals, showcasing the sport's escalating global prominence. #padel #sports #business

Lexus UK has struck a new partnership with Sky Sports as the “Presenting Partner” of its brand-new channel Sky Sports Tennis 🎾 Brokered by Sky Media UK and mSix&Partners, the year-long partnership includes exclusive sponsorship of the #ATPTour and the #WTATour throughout 2024. This seven-figure deal includes broadcast sponsorship of over 4,000 matches from more than 80 tournaments across the ATP Tour and WTA Tour, and non-live tennis programming on the new dedicated channel. Lexus will also align with Tennis content on Sky Sports #digital and #social platforms, reinforcing association with Sky Sports subscribers while also extending reach to non-Sky Sports subscribers. The partnership allows Lexus to reach and engage with millions of Tennis fans every month across multiple platforms, with the aim of growing their association with the sport. Chris Hayes, Director of Lexus UK, commented: “We’re excited to be supporting a new Sky channel that will bring Tennis to a wider audience than ever before. This year promises to be particularly exciting, with more tournaments, and new opportunities for fans to engage with the sport. We’re looking forward to showcasing the passion, skill and pursuit of perfection of the world’s leading players, which mirrors the dedication, skill and craftsmanship that goes into every Lexus car.” A massive shout out and thank you to everyone involved in making this partnership a possibility. A brilliant team effort Mat Thomas, Alastair Wilson, Laura Ougden, Emma Lane, Sam Gayton, Amy O'Malley, Debbie Robinson, Charlotte George, Chloe Breckon, James Blundell, Ollie Bassett, Ffibi Barnitt, Chris Jessup and Daniel Morrissey 👏 Read more here: https://lnkd.in/dVWX6zPp #skysportstennis #skysports #partnership #lexus #sponsorship  

Weekly News Roundup: Padel's Expansion in Global Markets and Urban Spaces. From Las Vegas tournaments to rooftop courts in shopping centers, discover how Padel is transforming sports landscapes and community venues around the world. #padel #sports #business

Wimbledon starts today so a good time to serve up some tennis #sponsorship trends... 🎾 The average annual revenue of the main partners across the four grand slams is a staggering $25.5bn - even considering the cost of sponsorship e.g. Barclays $24m pa with Wimbledon and Kia's $14.4m pa with the Australian Open 💰 🎾 The slams are a very traditional sponsorship portfolio in many ways, essentially established blue-chip brands: (1) familiar categories dominate - alcohol, cars, airlines, watches, banks, credit cards (2) not many Middle Eastern/Chinese brands that are becomingly increasingly pervasive in other global sports such as soccer, cricket, golf 👔 🎾 Wimbledon's sponsors are heavily represented by drinks 🍻 while for the US Open it's financial services 💵 🎾 Indeed, car brands, alcohol brands (these two alone accounting for 25% of deals), banks and electronics/appliances have seen the most sponsorship deals signed in tennis over the last 18 months - led by the likes of Lexus and Haier. 🚗 🍺 🎾 Brand awareness is the most common reason cited for undertaking tennis deals but not too far ahead of to be seen to be doing good and engaging fans More data/charts 👉 https://lnkd.in/emWa36uN #insights #leadgeneration US Open Roland-Garros Fédération Française de Tennis (USTA) United States Tennis Association Tennis Australia LTA

🎾 January's biggest sporting event kicked off in Melbourne, bringing together the top tennis players, fans on-site and worldwide, and of course, sponsors with a great Australian Open platform to showcase themselves. The idea of mere visibility is outdated and some cases can serve as a prime example of how partnerships can grow into purposeful and value-creating bonds🤝 And when it comes to the Australian Open, one of the first names that comes to mind is probably Kia. Here's a brief overview of the Australian Open<>Kia journey that has been going on for 23 years now 👇 🔄 2002 - Kia Motors began sponsoring the Asia-Pacific Grand Slam (its first sports sponsorship experience), replacing Ford, which by then had been involved in the Australian Open for 16 years. 🎾2003 - The Kia Amateur Australian Open, an initiative to support grassroots tennis, kicked off. It's organized entirely by Kia and has no oversight by any tennis governing body. 🏆 2006 - Then 20-year-old Rafael Nadal became a global ambassador for Kia, a collaboration that has been prolific not only for both sides but also for their shared stage, the Australian Open. 📱 2013 - The launch of social competition “Kia Big Shot”, one of the first attempts by the AO and Kia to utilise social media to engage with more fans in a more interactive and impactful way. “Kia Big Shot” was integrated into social media so the players could share their results thus raising the awareness of the competition beyond Kia channels and Yahoo!Australia, then Yahoo!7. The game was also promoted on the Seven Network's broadcasts. 🌊 2022 - The launch of the AR-based sustainability campaign "Aces for Oceans", enabling fans to play tennis virtually with Nadal as a coach. By hitting their aces in the game, players were removing plastic, thus making a real impact off the court - each hitten ace was turning into recycling ocean plastic converted into equipment to be donated to aspiring tennis players. A campaign that epitomises both parties' commitment to sustainability and innovation. 🖊 2023 - The parties extended their partnership to 2028 with a $107m deal, the biggest sports sponsorship in Australian history. And, of course, for all 23 years, Kia has made decent use of the AO platform to showcase its products, by providing tournament officials with vehicles, launching the 130-strong Kia fleet meeting the transportation needs of some stakeholders of the hard-court major, running relevant exhibitions, etc. Another milestone in this sponsorship was the opening of the 5,000-capacity Kia Arena at Melbourne Park in the run-up to AO 2022. Given the fact of how the bond between Kia and AO has evolved since its early days, keeping up with the times and embracing global challenges such as innovation and sustainability and creating authentic solutions to meet them, it will be interesting to observe how both parties will enrich their path of valuable partnership in the future 🚀

Padel is anticipated to be included in the 2032 Olympic Games as it is one of the fastest-growing sports among millennials and Gen Z now. This represents a significant opportunity for businesses within the sports industry, especially those involved in equipment manufacturing, sponsorship, and related services. Given the community nature of padel, this shift in younger generation sports preferences reflects a precedent for the future direction of sports, urging businesses to follow closely consumer trends to remain at the forefront of the changing market. Read the article for the whole story. #marketresearch #sports #padel #trends #olympic #oppotus https://lnkd.in/gx349qyf

Again major couple changes in the top ranked men in Premier Padel (quite a shock to see los superpibes splitting up 😢 ) Padel is professionalising at a fast pace, and price money of the tournaments got a big boost. Logically, the athletes look for the best conditions to do their job well and try to make a decent living out of it. But I hope that this rapid pace of changing couples is just a temporary phase, and not structural. Fan Engagement: Fans develop strong connections with specific player pairs, enjoying the unique dynamics each duo brings. Frequent changes might disrupt these connections, leading to decreased loyalty, viewership, and support. Sponsorship Impact: Frequent pair changes affect sponsorship stability, as sponsors seek consistency and visibility with well-established pairs. This reshuffling makes it harder for sponsors to invest in long-term partnerships, reducing sponsorship deals and impacting players' financial stability and the sport's growth. Circuit Stability: Constant reshuffling of pairs might impact the stability of padel circuits, making it harder to build and maintain a strong circuit identity. This instability affects ticket sales, broadcasting deals, and the overall reputation of tournaments. As padel grows, it's crucial for stakeholders to balance individual performance goals with the sport's broader interests. Consistent pairings foster stronger sponsorships, deeper fan engagement, and a more stable circuit, contributing to padel's long-term success globally. Maybe some regulation by FIP, for example defining fixed transfer window(s) like in some other sports might help. What are your thoughts? Leave them in the comments! #padel #PremierPadel #padelfip