John W.’s Post

Your "million-dollar idea" is like 𝐦𝐲 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐒𝐞𝐩𝐚𝐫𝐚𝐭𝐞 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐩𝐥𝐚𝐲𝐥𝐢𝐬𝐭𝐬 on Spotify. Yes, you read that right - I've created 4 separate holiday playlists on Spotify. Each one serving a unique purpose, but that's not the point. In the not so distant past; when we wanted to hear holiday tunes in December, we merely turned on the radio. If we didn't like what was playing, we only had 4 choices: deal with it, change the channel, turn it off, or go buy the record (or cassette, or CD, depending on your age) of the music you DID want to hear. 𝐍𝐨 𝐬𝐤𝐢𝐩𝐬 [gasp] yeah, I know - how did my generation survive such a tragedy?!?! It's no secret that over the past couple of decades, the way we listen to music has changed - Napster, iTunes, Pandora, Amazon, and Spotify to name a few. All in the interest of delivering the music we the consumers wanted to hear (and ONLY that music).  But it's not just the way we listen to music - it's the way we shop, the way we taxi, the way we date, the way we work, the way we watch TV and movies. In the end, I really believe that 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐭, 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐦𝐞𝐭𝐡𝐨𝐝 𝐰𝐢𝐥𝐥 𝐀𝐋𝐖𝐀𝐘𝐒 𝐰𝐢𝐧. Musicians had to find another way to make money - which they eventually did, of course. They all went on tour, again and again. If your "million-dollar idea" serves that purpose, then get out there and figure out a way to make it happen. Because if you don't, someone else will (I guarantee 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐨𝐧𝐥𝐲 𝐨𝐧𝐞 who's thought of it). As motivational posts go, that's my contribution for the week. Welcome to December everyone - now if you'll excuse me, I'm clicking "skip" to the next great tune from ♪ ♫ 𝐓𝐫𝐚𝐧𝐬-𝐒𝐢𝐛𝐞𝐫𝐢𝐚𝐧 𝐎𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚 ♫ ♪ (IYKYK). Happy Holidays!

Did your Spotify Wrapped confuse you too? Do they have "too much data" to make sense of - sensibly? 🟢 2 of my top 5 songs were songs I didn't like at all - Spotify would just push them in my playlist, & I would skip them each time. How did those songs make it to the top? 🟢 My Google clock's alarm tone is a song that's played from Spotify - so Spotify thought it was my favourite song because I "played it everyday". Genius. 🟢 This year they also showed you the monthly phases of genres you listened to the most. I didn't relate to that list at all. Same with the top 5 artists. It felt like watching someone else's wrapped. Spotify Wrapped turned from "Here's what your year sounded like" to "Here's the music we pushed on your playlists" Their data may be factually true. But I couldn't relate to it emotionally anymore. 💡 It also tells me about how my music listening habits have drastically changed from the MP3 days. Now I choose lesser for myself, & let their algorithm choose for me. So I'd like to thank Spotify for this year's wrapped - I learnt something about myself - that I need to choose the music I listen to more often! Were you satisfied with this year's Spotify Wrapped? #spotify #spotifywrapped #wrapped2024 #UXdesign #data #algorithm #design #industrialdesign

The Magic of True Personalization: A Spotify Story 🎵 Music isn't just sound – it's a lifeline. From my parents crafting mixed tapes of folk, disco, and classic rock to my own CD-burning days of Alternative, Hip-hop, and R&B, music has been my constant companion. Over a decade ago, Spotify transformed my relationship with music. What started as a platform for creating playlists became something magical. I went from carefully curating classical, electric swing, indie, and lo-fi collections to letting Spotify do the heavy lifting. ⚠️ News alert for parents: Spotify is now testing how to keep kids' songs out of your algorithm. No more surprise, "Baby Shark" in the Mood Booster playlist! Because there's nothing more jarring and annoying than kid music suddenly making an appearance in your AI-recommended playlists. Am I right?? Here's why Spotify's personalization matters: - 81% of users cite personalization as their favorite platform feature - Their AI DJ creates unique experiences for each listener - Recommendations consider not just what you like, but when (hello, Daylist!) and how you listen – whether driving, cooking, or working out I've watched Spotify evolve from a music service into a personalized companion that truly "gets me." No more endless scrolling. Just pure, intuitive musical joy. What's your favorite example of a platform that just *gets* you? #CustomerExperience #Personalization #DigitalInnovation #SpotifyMagic

Confession time: I treat my Spotify Wrapped like the ultimate year-end party invitation. The big reveal has always left me grinning as I rediscover old favorites, uncover hidden obsessions, and brag about those edgy tracks that barely anyone else has heard of. But this year, I’ll admit I left the “party” feeling a bit…underwhelmed. Instead of feeling like a handpicked playlist from a trusted friend who “just gets” me, it came off more like a rushed auto-generated mixtape. (Anyone else double-check if their top artist was actually their top artist? The timing, the packaging of it — it all seemed a bit... rushed?) But let’s be real—I’m still a certified Spotify superfan. I’m not here to dunk on the platform I’ve adored for years but instead, I’m here to imagine an even brighter future. What if super-users, emerging DJs, and self-proclaimed music curators like me could join forces with Spotify’s brilliant internal teams? Together, we could remix the formula and bring back that spark of genuine discovery, adding a layer of human curation that complements the algorithm’s speed and scale. I don’t have all the answers, but I’ve got a few potential ideas to explore. Let’s connect and explore new ways to make music discovery feel magical again, turning each Wrapped into a celebration that actually blows our minds — and maybe introduces us to a few songs we didn’t know we desperately needed. Spotify has guided my music journey, and I’d love to share that joy with new and emerging listeners as well! The joy — of discovering a new song and making it your month's hyper fixation — is truly unparallel. Here’s to reinventing the playlist party—one track, one playlist, and one Wrapped at a time. If any of this sounds interesting, reach out, and let’s chat! #spotify #spotifywrapped #AI #musicindustry #music

It’s Spotify Wrapped season! For independent artists, there’s nothing better than seeing your music in someone’s year-end stats. If you’re just starting, getting your first 1,000 streams might feel far off, but it’s more achievable than you think—and it’s the first step to making your Wrapped-worthy journey. Start by claiming your Spotify for Artists profile. It gives you key tools like pitching to playlists and understanding your audience. Next, focus on quality—great mastering can make your tracks stand out, even on a budget. The real magic? Your network. Share your music with friends, family, and your community, and don’t be shy about asking for streams and shares. Fellow artists can also help with playlist swaps and shoutouts that broaden your reach. If you’re working with a distributor like Paradise Worldwide, don’t forget to tap into the tools and support. Whether it’s insights on pitching or promotional opportunities, your distributor can be a key part of your journey. This time next year, you could be looking back at your Spotify Wrapped with pride. Every artist starts somewhere—keep pushing, and your moment will come! 🎶 #IndependentArtists #SpotifyWrapped

It’s that time of year again when everyone’s talking about their Spotify Wrapped. And I’m here, seeing the flood of colorful charts and top artist lists. But here’s what I’ve been thinking: Spotify Wrapped isn’t just a cool feature - it’s a genius marketing move. Think about it. Spotify took something as simple as data... who we listened to, how often, and when... and turned it into something personal, engaging, and shareable. It’s not just stats, it’s an experience. They’ve managed to make a year’s worth of data feel meaningful. It’s one of the few things that actually helps us reflect on the year. We’re given a snapshot of our personal journey - from the songs we discovered to the genres that defined our mood. What I love most? It’s not just about listening to music - it’s about feeling that music. The nostalgia, the energy, the highs and lows. Spotify Wrapped turns data into emotion. Here’s what I’ve learned: → We all have a soundtrack to our lives. → Some songs define us, some just get us through. → The music doesn’t just fill silence, it holds meaning. Spotify Wrapped doesn’t just show you your listening habits. It gives you a story. Your story. And here’s the real genius: Spotify has managed to turn this into social currency. You don’t just get your stats, you get a shareable, brag-worthy post that makes you feel like you’re part of something bigger. For me, my top artist was The Weeknd - no surprise there. His music defined a lot of the year for me. What about you? Who topped your list this year, and what’s that one track you just couldn’t stop playing? #spotify #spotifywrapped #Weeknd #music #songs #personalgrowth

It's that most wonderful time of the year... Your timelines and social media feeds are flooded with colourful graphics of people's Spotify Wrapped results over the past year. It's like a personal story of who we are through the music we listen to. Here's what I love about Spotify Wrapped: 1️⃣ It Connects You to Your Favourite Artists That one song you played 257 times? It’s proof of the emotional bond music creates. Seeing exactly how long you've listened to an artist or obsessively looped that one song feels like a badge of honour. 2️⃣ It Sparks Curiosity About Others Wrapped is not only about you. It sparks curiosity about others. Seeing others top artists and genres is a preview into their personalities and music tastes. Being surprised that a friend listens to a particular genre. Wrapped sparks thoughts and conversations like... 'You listen to so and so'? 'I need to start listening to'... 'What's the big hype about this artist?' 3️⃣ It Tells Your Story This isn't just about stats. It's a summary of your moods, memories and obsessions over the year. Remember that one song you had on repeat because you were going through a tough time? It's more than just music. 4️⃣ It's a Showcase and Celebration of Music We all look forward to it now. Elevating Spotify Wrapped is a tradition now. Spotify Wrapped transforms self-discovery into entertainment, turning your music tastes into something shareable and blurring the line between a playlist and your personality. I would share my results, but I use Apple Music... 😆 So here's a random stat. Has Spotify Wrapped changed the way we listen and look at music?

Virtual Shuffle: The Game-Changer Spotify Needs! Are you frustrated with Spotify's so-called "shuffle" feature? You're not alone. 😤 Many users have pointed out how predictable it can be, playing the same tracks over and over again. That's why we created Virtual Shuffle – a revolutionary tool that forces Spotify to play tracks truly randomly without interrupting your listening experience. Whether you're into long playlists or just want to rediscover forgotten tracks, Virtual Shuffle keeps your playlists fresh and exciting. ✨ Why You'll Love Virtual Shuffle: ✅ True randomness for your Spotify playlists ✅ No interruptions – just hit shuffle and enjoy ✅ Simple, user-friendly interface 📲 Try Virtual Shuffle Today – Free! 🔗 https://lnkd.in/d6m38D-t 🛠️ How It Works: Select your playlist Activate Virtual Shuffle Enjoy a genuinely random shuffle Join thousands of users upgrading their music experience. Your playlists deserve better – so why wait? 🎥 Related Topics: Spotify shuffle limitations Tools to improve Spotify listening Music apps for true randomness ✨ Let us know in the comments how Virtual Shuffle has transformed your music sessions! Don't forget to like, share, and subscribe for more updates. #SpotifyTips #VirtualShuffle #MusicInnovation

New Post: How to Upload Your Song on Spotify and Earn Money - https://lnkd.in/gZcs_tSg Do give it a read [Deliver My Tune]

Before we enter 2024’s Spotify Wrapped era and year end list season, I have a question. Do you still share music recommendations on social media? Do you see other people’s? Maybe my algorithm is broken because I rarely see people posting about the music they love despite following loads of music lovers. Whenever I post about music the posts tend to get very little reach unless it’s a massive album having an anniversary. The only posts I see about music is self promotion. And they often have a link, so get very low reach and engagement (don’t use external links, these platforms want your dwell time). How do we fix this? Do we need a platform just for sharing music? Or culture? I feel like we need a new platform just for sharing recommendations of things to hear, watch and read. Like LinkedIn is dedicated to chat about work and your industry, a platform for culture. Where you can filter for Bandcamp links, Spotify playlists, mood, etc. Maybe I’m bias and have sunk cost fallacy after two and a half decades of accessing the passion and expertise of the Drowned in Sound community but I would love a return of something like This Is My Jam ( 👋 Matthew Ogle ). Or just to be able to flip “For You” feeds to “Music for You” “Podcasts For You” “News for you” etc. Am I alone in this?