Market Research & Communication Strategist | Former Journalist | Driving Audience Insights at the Intersection of Ent + Tech | Open to Work
Confession time: I treat my Spotify Wrapped like the ultimate year-end party invitation. The big reveal has always left me grinning as I rediscover old favorites, uncover hidden obsessions, and brag about those edgy tracks that barely anyone else has heard of. But this year, I’ll admit I left the “party” feeling a bit…underwhelmed. Instead of feeling like a handpicked playlist from a trusted friend who “just gets” me, it came off more like a rushed auto-generated mixtape. (Anyone else double-check if their top artist was actually their top artist? The timing, the packaging of it — it all seemed a bit... rushed?) But let’s be real—I’m still a certified Spotify superfan. I’m not here to dunk on the platform I’ve adored for years but instead, I’m here to imagine an even brighter future. What if super-users, emerging DJs, and self-proclaimed music curators like me could join forces with Spotify’s brilliant internal teams? Together, we could remix the formula and bring back that spark of genuine discovery, adding a layer of human curation that complements the algorithm’s speed and scale. I don’t have all the answers, but I’ve got a few potential ideas to explore. Let’s connect and explore new ways to make music discovery feel magical again, turning each Wrapped into a celebration that actually blows our minds — and maybe introduces us to a few songs we didn’t know we desperately needed. Spotify has guided my music journey, and I’d love to share that joy with new and emerging listeners as well! The joy — of discovering a new song and making it your month's hyper fixation — is truly unparallel. Here’s to reinventing the playlist party—one track, one playlist, and one Wrapped at a time. If any of this sounds interesting, reach out, and let’s chat! #spotify #spotifywrapped #AI #musicindustry #music
