1440’s Post

At Klever, we celebrate the amazing women who make our company thrive! Today, we're shining a light on Amal Elena Yassin, our incredible Director of Ad ops! In this crucial role, Amal leads our entire ad operations team, overseeing the technical side of how we deliver ads to our clients' target audiences. Amal's expertise in ad serving technology and programmatic advertising ensures our team has the cutting-edge knowledge needed to stay ahead of the curve. We asked Amal a few questions to get to know her and her experience here at Klever, check it out: Q: What's a moment in your career where you felt like you defied expectations? A: "Being recognized as a data demystifier in the industry and receiving the 2023 Top Women in Ad Tech & Media Award was a huge honor! " Learn more about this award: https://lnkd.in/gVhtgs5A Q: Biggest career achievement so far? A: "Without a doubt, being a founding member of Klever" Q: As a leader, how do you support and mentor other women in your organization? A: "I believe in sharing my experiences openly, fostering a sense of community, and acknowledging the unique strengths each woman brings. I encourage my team to speak up, share their ideas, and I support the work-life balance challenges that can come with being a mom." #womenintech #adtech #leadership #womenempowerment #worklifebalance

Hey LinkedIn Community! It's time for this week edition of “The Changemakers,” showcasing four to follow that bring innovation, change, and new ideas to transform our community and world. To celebrate and wrap up Women’s History Month, here are four more women #Changemakers to follow from my contacts and our community. Angela Cruz, Growth and Revenue leader for Accenture, with 30+ years of experience in the technology industry to drive sales leadership strategy, revenue growth, business development, and territory planning and development. As an entrepreneur and a global connector, she has founded and co-founded several ventures in talent networks, coaching agencies, conferences, retreats, event planning and production, and membership mastermind. Has received multiple awards and recognitions, including the 50 Most Influential in Iberoamerica award from the Hispanic IT Executive Council. Monica Williams, Senior Vice President of Digital Products & Operations at NBC Universal, who has played a vital role in dynamic company growth over the past 8 years. Has received multiple awards, such as “Tech Women of the Year” and "Top Women in Media–Game Changer, Operations Front Runner" by leading business publications. She has ushered the business into a new era of digital product innovation.Throughout her career, Monica has drawn upon her classical business training, Six Sigma Black Belt, and entrepreneurial spirit to make an impact and navigate teams through change. She has created family-like environments that inspire and empower others. Olivia Chen, Co-founder & CSO/CMO of Twrl Milk Tea, is a creative entrepreneur passionate about community building, storytelling and marketing. Olivia has a proven track record in developing brand stories with a focus on optimizing messaging, effective marketing mix, and maximizing sales conversion. She is passionate about creating positive change and growth while sharing her Taiwanese culture and traditions, especially Tea and Boba Milk Tea, with the world. In her spare time, Olivia is an avid baker and bento creator. Zenita Henderson, Chief Marketing Officer at Segra, a trailblazer in the cable industry and has dedicated over three decades of her life to the world of technology. Beyond her corporate role, she advocates for community and industry relations, firmly believes in science and technology's power to shape the world positively. As a board member and active leader in several causes, such as the Blind Institute of Technology. She was inducted into the prestigious Cable TV Pioneers Hall of Fame, Most Powerful Women in Cable and the Most Influential Minorities in Cable, and the SCTE/WICT Woman in Technology Award, among others, acknowledging her impact on the industry. #changemakers #leapoutofyourlane --------------------------- Photo: Created with Dall-E, a diverse group of women changemakers in a smart city setting.

Great to see other scaled cookieless solutions emerging in the industry! At Cannes Lions International Festival of Creativity 2024, Amazon launched its new cookie-less solution, addressing the growing need for privacy-compliant advertising methods. This innovation represents a significant step forward in the digital advertising landscape, ensuring that brands can continue to deliver personalized experiences without relying on third-party cookies. Meanwhile, WACL (Women in Advertising & Communications Leadership ) is holding the industry accountable for women’s representation, emphasising the importance of diversity and inclusion in leadership roles. At Novatiq, we’re thrilled to see these developments as they align with our mission to provide scalable, privacy-first identity solutions for digital advertising. As we continue to innovate in this space, we're excited to contribute to a future where effective advertising and user privacy coexist harmoniously. Read more about these pivotal changes: https://lnkd.in/g4A_JcbV Reem Makari for Performance Marketing World #canneslion #cannes2024 #cannes #amazon #WACL #marketing #digitalmarketing

Have to give a shoutout to four marketing leaders who just rock it. It 'feels' like they drag their teams over the finish line to win. 🏆 They produce incredible content, campaigns that deliver, and marketing innovation. Their sales teams love them. 🤝 And yeah their companies hit numbers. They are also incredibly selfless people who give, give, give. In alphabetical order so no one gets it twisted. - Ting Ting Luo from Orum makes sales look fun and kind. Brand-driven demand drives half of their pipeline. Like 340% of their number. - Natalie Marcotullio from Navattic. How do you beat much larger competitors on Vendr's SaaS spend report? Good marketing and better ideas from Natalie. - Trinity Nguyen💎 from UserGems makes it look easy. But check out their LinkedIn ads? Next level. Brand is always on point. - MJ from Colab. We all knows she's brilliant. But if you told me someone from an agency would lean into #outbound, I'm not sure I would have believed it. In this environment, it's important to celebrate winners. Thank you all for giving us reasons to celebrate. 🎉 P.S. It should be noted that these are all women #GTM leaders. 🦄 Women in Sales

At Blackweek 2024, multiple CMOs decried the lack of diversity on pitch teams in account reviews. Brand marketing leaders are calling out agencies who show up to diverse companies with zero people of color on their own team. Some find it outright offensive, and others consider it an automatic disqualifier. Are you surprised that agencies aren’t more conscious about how they show up? #advertisingandmarketing #diversityisanewbusinessissue #advertisingagency

What a gamechanger for Clicks Group to have this remarkable woman as their leader. I love how in touch she is with the multiple impacts of the macro environment on the shopper and retail - no surprise to see the business going from strength to strength - enjoy the read - great article by Ti analyst Nicola Allen! Trade Intelligence #retail #retailinsights #fmcg #fmcgindustry #wellnessindustry

How a 40-ounce cup turned Stanley into a $750 million a year business How did a $70M company grow 10x during COVID? The catalyst was the Stanley Quencher, a 40-ounce insulated cup that gained popularity, especially among women. Under the leadership of President Terence Reilly, the Quencher's appeal was amplified through influencer partnerships, limited-edition drops, and collaborations, turning it into a social media sensation and driving substantial growth for Stanley as a whole. This is a great story and a marketing best practice for '24. https://lnkd.in/gAkJ-e89 #talentacquisition #talentstrategy #humancapital Learn more about Talent Growth Advisors https://lnkd.in/dAiRCtdP

We LOVE seeing powerful women making big moves in our industry. Five agency execs have just bought back their agency from WPP and are relaunching as Notorious111. They’re flipping the script on what it means to be "notorious"—think Mr. Rogers, not just rockstars. 👬 “The world doesn’t need another advertising agency. There’s 14,000 agencies that are exactly like HZ. Where we’re seeing a gap is [in truly cracking brands open], where you’re working with your partners creatively to understand what they can stand for [and] be known for.” – Katie Hooper, CEO of Notorious111 At NSI, we’re proud to be a women-led agency, and we love seeing others claim their space in the industry. 💪 Read more about what it means to be "Notorious":  https://lnkd.in/gV9bjsRv