United Penza Distilleries, which produced vodka and Nemiroff tinctures, plans to start production of Demiroff spirits, follows from the data of Rosaccreditation. The company received declarations of conformity for Demiroff De Luxe bitter tincture "Honey with pepper on lime honey" and Demiroff De Luxe special vodka.
Earlier, the owner of the Nemiroff brand (with its main production in Nemirov, Vinnytsia region of Ukraine), announced the revocation of the license for the production of beverages in Russia after the beginning of the Russian-Ukrainian conflict. The Demiroff brand for alcoholic beverages was registered at the end of 2023.
Renaming may not get rid of claims from Nemiroff and threatens to reduce sales, experts warn.
Patent attorney, managing partner of Zuykov and partners Sergey Zuykov believes that changing the first letter is unlikely to solve the problem, and the owner of the Nemiroff brand can continue the proceedings. As judicial practice has shown, Russia continues to protect the intellectual property rights of foreign companies, regardless of the country of origin. In addition, renaming to Demiroff may also be a consequence of an agreement between the parties. As Mr. Zuykov points out, in this case, a settlement agreement must be concluded, which is approved by the court.
Well-known alcoholic brands with Ukrainian roots have already been renamed in Russia: for example, in 2022, the plants "Rodnik and K" and "Russian North", which produced vodka "Khortytsia" and "Morosha", launched the brands "Horta" and "Lesnaya Morosha".
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Head Comercial | Gerente de Compras | Gerente de Vendas | Gerente de Produto | Gerente de Pricing e Inteligência de Mercado | Gerente Administrativo | Comprador Sênior | Especialista em NEGOCIAÇÃO B2B
11moJosé Roberto Martins, MSc. Your approach with puns, both in phonetics and grammar, was amazing. "It's legal and cool to be illegal in such circumstances" sounds simply genius