José Roberto Martins, M.Sc’s Post

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Founder & CEO at GlobalBrands ➢ 30+ Years of Success – Financist | Intangible Assets Valuation & NFTs

That missing 'L'. One of the contradictions of #branding is the task of #naming. In this case, the generic term 'illegal' gains repercussion and value when it is written in the form 'ILEGAL', followed by its virtue of market dominance. Therefore, it is legal and cool to be "Illegal" under such circunstances. #bacardi #mezcal #hopscouters #globalbrandstokens #beverages #drinks https://lnkd.in/gEFxUrYN

Bacardi acquires ILEGAL Mezcal

Bacardi acquires ILEGAL Mezcal

bevindustry.com

Bruno Aguiar

Head Comercial | Gerente de Compras | Gerente de Vendas | Gerente de Produto | Gerente de Pricing e Inteligência de Mercado | Gerente Administrativo | Comprador Sênior | Especialista em NEGOCIAÇÃO B2B

11mo

José Roberto Martins, MSc. Your approach with puns, both in phonetics and grammar, was amazing. "It's legal and cool to be illegal in such circumstances" sounds simply genius

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