Josh Walker’s Post

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Director, US CPG Business Development & Partnerships

📊 Key Insights from Our US Shopper Trends 2024 Webinar Last week, we held a webinar exploring the latest trends shaping the US shopper landscape in 2024. Here are a few key takeaways: 1️⃣ Cost-Conscious Consumers: 32% of US shoppers feel worse off financially than in 2023, driving more mindful spending and focus on essentials. 2️⃣ Gen Z Influence: Gen Z is shaking up retail with their love for second-hand shopping, social media-driven purchases, and personalized experiences, especially through platforms like TikTok. 3️⃣ Private Label Growth: Private label is on the rise, with 53% of retailers expecting it to be a major growth driver in 2024. Walmart’s recent launch of its largest private label range in 20 years is just one example. If you missed the webinar and would like the recording, just drop me a message, and I’ll send it over. Happy to keep the conversation going! #ShopperTrends2024 #CPG #WebinarRecap #PrivateLabel #GenZ #ConsumerInsights

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