Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.
Alexis Avila
1mo
Wowww a tactical BFCM report being launched in *checks calendar* JULY? 👏
Riley Lico
1mo
I think my favorite parts of this year's edition are all the videos — loved hearing from Bar Bruhis, Mia Healy, Adnan Shah, and Nihar Kulkarni! And the minis mics from Alexis Avila and Alexandra Rosas of course 🎤
Cannot WAIT to dive into this -- BFCM is the biggest sale of the year!
Neal Goyal
1mo
So pumped for this! 🙌
Olivia Spearman
1mo
so excited for this!
Corey Johnston
1mo
Favorite time of year! And what a great lineup of industry experts in this year's installment 🙌
Drive efficient revenue this BFCM by unlocking the must-know consumer insights that'll help you get into the minds of holiday shoppers: https://bit.ly/3LclMh8