Jump 450’s Post

Name: Jump 450 on LinkedIn: Sometimes the ads that we like best do NOT perform. It is especially…
Uploaded: 2024-07-19T19:26:28.846Z
Channel: Jump 450
Description: Sometimes the ads that we like best do NOT perform. It is especially important to remember to keep our emotions out of it in those cases and listen to the data. Thanks for the reminder Dave Armstrong

Jump 450

9,441 followers

1mo

Sometimes the ads that we like best do NOT perform. It is especially important to remember to keep our emotions out of it in those cases and listen to the data. Thanks for the reminder Dave Armstrong

Transcript

Say I was launching a test, say I have 10 assets in this test, and say my guidelines for this test are to allow each each specific asset to spend 10X my CPA. But I really want this one asset to work. I really think it's a great ad and if it just got a little bit more spend then maybe it would work. But the reality is you have to keep emotion out of those particular types of situations because that's not what the data is telling you to do. The data is actually telling you, hey, you should probably ditch that particular asset because you didn't get any conversions and you spent 10 extra CPA. So it's necessary to kind of look at it that way.

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