Embracing the Future🚀 The last 18 months have seen headlines across the marketing press dominated by AI and the opportunities it promises for agencies of all sizes. But is it all just hype? The Drum delves into this question, asking agency leaders whether their faith (and investments) have been well placed. Our CIO, Max Lederer, shares his perspective: “For us, AI is a game-changer. It enhances our processes by augmenting human capabilities rather than replacing them. AI drives efficiency, streamlines workflows, and unlocks new realms of innovation. The true power of #AI is harnessed through the synergy of professional services and talented individuals. #Creativity and emotional connections, however, remain inherently human traits. Our strategy involves thoughtful integration of AI and continuous experimentation.” Read more in the full article.🚀
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🗻Are we over the pinnacle of the #GenAI hype- cycle yet? Many recent publications and articles touched on the general perception of potentially inflated expectations regarding the implementation and performance of AI solutions to date. I had the opportunity to explain my view on the subject in The Drum What’s you opinion? Do you see business cases and already real value of #GenAI in your daily business?
Embracing the Future🚀 The last 18 months have seen headlines across the marketing press dominated by AI and the opportunities it promises for agencies of all sizes. But is it all just hype? The Drum delves into this question, asking agency leaders whether their faith (and investments) have been well placed. Our CIO, Max Lederer, shares his perspective: “For us, AI is a game-changer. It enhances our processes by augmenting human capabilities rather than replacing them. AI drives efficiency, streamlines workflows, and unlocks new realms of innovation. The true power of #AI is harnessed through the synergy of professional services and talented individuals. #Creativity and emotional connections, however, remain inherently human traits. Our strategy involves thoughtful integration of AI and continuous experimentation.” Read more in the full article.🚀
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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Is AI revolutionising marketing or just a costly distraction? Our MD and co-founder, Kate Ross, shares her insights in The Drum, responding to Goldman Sachs' latest report. Read her perspective on why agencies need to choose their AI investments wisely below. https://lnkd.in/eye3e5vp #genAI #socialmedia #eightandfour
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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Is Ai all hype? Maybe, depending on your expectations of what it can do. Happy to have provided my point of view on how agencies should be thinking about investment in Ai. Ai is sure to be a vital aspect of the progress of our industry, as new technology always has been, but betting on its ability to deliver increased revenue may an over expectation.
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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AI is still perceived as the shiny new toy by many, but is it delivering real value? The Drum's latest piece dives into this debate, exploring different perspectives on the potential opportunities and limitations of AI in marketing. Our very own Nick Gallimore, Group Managing Director, shares his perspective on whether investment in AI tech is the right move for agencies. Find out more below 👇 #AI #MarketingTechnology #IndustryInsight
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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Managing Director, US at Yonder Consulting | guiding growth | cultivating serendipity | building brands that thrive in the world.
I'm sure we'll all look back and cringe at how we misapplied the term AI and lavished the industry with hot takes, and what my English Lit teacher used to describe as "rash generalisations." The hype cycle is real and intense, and the bandwagoning is next level. Here are some thoughts: 💫 Instead of just "tech adoption," think strategic adoption. What fits with business objectives? What customer need are we solving for? 💫 Can we augment existing capabilities versus starting something new? 💫 Where is the area of greatest opportunity for investment? What is the opportunity cost of not doing this? 💫 Ultimately, hold ourselves to the question: what will make our product (in our case, the work) better? (Spoiler alert: Yonder Consulting can help you find the answers to these questions.) 📖 Further reading - my good friend Rocio F. Brusseau is doing great work on AI ethics, a vitally important topic that should be a central piece of any new initiative. And Hock M. Ng is breaking down uses of GenAI in digestible forms, surfacing handy and simple references. ⏩ Let's fast-forward past the "will it work" phase and explore some "did it work" scenarios. I'm looking forward to seeing the outcomes of completed AI projects and initiatives, and the ways these tools have made us more collaborative, unlocked creativity, and opened up new opportunities we haven't yet predicted. Shared some thoughts alongside some other industry folks - https://lnkd.in/ePHe3us5
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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Check out our latest post on how AI for small business can lead to unlimited growth potential 🚀 #newbraunfels #newbraunfelstx #smallbusinessowner #smallbusinessmarketing #smallbusiness
Is your marketing agency using AI to fuel your campaigns? #marketing #newbraunfels #newbraunfelstx #businessowner #ai https://lnkd.in/gVyGep4t
Bang Bang Social: Leveraging AI to Lead as the Best Digital Marketing Agency — Bang Bang Social
bangbangsocial.com
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#GenerativeAI has taken the globe by storm and more companies are already investing in it for marketing. However, despite many of the #APAC marketers intending to use AI, their readiness, usage and investment are still in the early stages. According to WE Communications’s latest ‘brands in motion’ report, only 46% of companies are investing to upskill their employees in AI learning and programmes, revealing a vision-action gap. Vincent Kan, head of digital and GBA practice for PHD Hong Kong, said, "While adopting AI may involve a learning curve, continuous monitoring and evaluating the cost-benefit ratio are crucial to understand the overall return on investment." “Existing staff can improve the quality of their output significantly, and this is often overlooked as a financial benefit, beyond the mere cost saving,” said Ruben Schreurs, chief strategy officer, Ebiquity plc. #report
How brands can start measuring the ROI of AI
marketing-interactive.com
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🚀 What if I told you the future of marketing is almost here, and it's embedded in the crossroads between artificial intelligence and digital media? Is this the future of marketing? I'm thrilled to share this thought-provoking piece of content on USVenture that unveils the intriguing prospects of employing AI humans in the digital media landscape. https://lnkd.in/eyY88Xm2 Meet Prins Artificial Intelligence, a groundbreaking startup located in Lakewood, Colorado. This innovative platform offers AI digital human training, creating idiosyncratic digital human identities for companies, personalities, and individuals alike. Dive into the article to discover how this pioneering startup is revolutionizing the future and understand the potential impact of AI humans on marketing and digital media. 🚀 A must-read for all technology enthusiasts, marketers, and futurists! Let me know your thoughts in the comments. #AI #DigitalMarketing #FutureTrends #Innovation #TechNews
Is Transforming Digital Media with AI Humans the Future of Marketing?
https://usventure.news
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AI is at the door and you better be ready to welcome it in whether you want to or not. AI-powered workflows unlock exponential creativity, allowing brands to test numerous hypotheses, reach diverse audiences, and scale effortlessly across channels. This approach eliminates bottlenecks in content production, paving the way for true one-to-one personalization at scale. Integration across disciplines ensures self-evolving content pipelines through feedback loops, enhancing creative output and data insights. The importance of this transformation lies in its ability to redefine workflows and unlock unprecedented growth opportunities. AI-driven workflows represent a seismic shift in marketing, emphasizing innovation over campaigns, strategy over tools, and output over time. #DigitalTransformation #MarTech #AI #TechTrends
How AI-powered workflows are fueling marketing-led transformation
adage.com
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Asymmetrique’s Nitin Gupta on AI's transformative impact on creativity and marketing #AIinMarketing #CreativeAI #MarketingInnovation #AIDrivenCampaigns #TechInAdvertising Asymmetrique Nitin Gupta
Asymmetrique’s Nitin Gupta on AI’s transformative impact on creativity and marketing
financialexpress.com
Digital from the outset. Futurist, Consultant, thought leader, speaker, investor and teaching professor. Interested in everything creativeAI. Co-founder of cogniWerk.ai
3moThe McKinsey report is mainly about planned and already completed investments in data centers and hardware. It is evident that investments in infrastructure always run ahead and that there is a risk that the applications will only grow up later, resulting in disappointments concerning the actual amount. This in no way calls into question the use case of the communications industry and content generation. On the contrary, this application is a real no-brainer in the media environment. Above all, the McKinsey study intends to create corporate sector awareness. The fact that Drum relies on it does not necessarily show clickbait quality, rather than deep insight into the mechanisms. In a scenario with too much Cloud capacity, agencies and media users win because prices fall when there is an oversupply and media use cases become profitable, which is not the case at the current price level. As always, the short-term effects of digital disruption are grossly overestimated, while the long-term effects are completely underestimated. In 24 months, supply and demand for cloud will have balanced out and another study will point out the urgent need for GenAI in the industry and Drum will also piggyback on this ;-)