Justuno’s Post

Advertisers know that the Eye Witness Testimony has huge Value to our Emotions. That is why you do not see Research Graphs on Advertisements. Instead, you will see someone Use/Live the Experience. Customer Experience plays a role on building Value by using the personal nature of human psychology. 💡

Tune in as Ryan Hamilton and I discuss a topic from our Masterclass "Unlocking Psychology of Customer Experience" and learn what really drives #ConsumerBehavior. We break down the complex influences from psychological triggers to broader environmental factors that impact customer decisions to help you understand the full spectrum of what your #BusinessStrategy should be versus just looking for quick fixes. Get better at reading and responding to your customers’ needs to improve their #CustomerExperience in a way that keeps them coming back. Listen here. https://lnkd.in/e2j8Bbqk

What are the essential tools required to conduct qualitative research? Qualitative research in customer-centricity is about understanding the 'why' behind customer behaviors and preferences. It requires empathy, keen observation, and listening and interpreting nuanced human experiences. Here are some essential tools and methods to guide you through the process What other tools would you add? ⬇️ If you want to design, build and measure customer-centric initiatives across your entire organization, learn more about the program: https://1.ie.edu/42U111O. #IEOnlinePrograms #CustomerCentricity #QualitativeResearch

Empathy is not just a FEELING; it’s also a TOOL. In market research, it helps us see through a customer’s eyes. When we understand their feelings and experiences, we unlock powerful insights. Imagine shopping as your customer. - What frustrates you? - What delights you? This perspective is gold. It guides better products, services, and experiences. Here are some real-world examples of empathetic market research: - Storyboarding the Experience: Companies use storyboards to visualize the customer journey. This method helps identify pain points and gaps in the experience from the customer's perspective. - Agile Qualitative Research: Using platforms like Digsite, companies engage with consumers to understand their everyday problems. This approach helps in creating solutions that truly meet customer needs. - Empathetic Marketing Campaigns: For instance, Bank of America adapted quickly during the pandemic to improve customer service, showing understanding of customer challenges during a crisis. These examples show how empathy leads to deeper insights and better solutions for customers. In short, empathy turns customer voices into action. By being empathetic, we don’t just hear, we listen. And that makes all the difference. #marketresearch #insight #consumerinsight

How can brands help ease uncertainty for their customers? In her latest column for WARC, Colleen Ryan outlines how consistency, transparency and trust can help ease cognitive load. But, she says, "the very best marketers will find ways that create customer experiences that address uncertainty through helping people to feel in control." Read more: https://lnkd.in/gGnyPanu

Have you ever visualized how memories are structured in your mind? Imagine a fishing net where each knot represents a memory, interconnected within a vast network. This metaphor helps us understand that when we recall one memory, others connected to it often surface alongside, complete with their associated emotions and evaluations. By recognizing the interconnected nature of memories, businesses can craft a #CustomerExperience that is not only memorable but also resonates on multiple levels with their customers. Learn how to enhance your #BusinessStrategies by tapping into the complex web of customer memories. Read the full blog to understand the psychology of #CustomerService and get a sneak peek at what you can learn in our Masterclass "Unlocking Psychology of Customer Experience." https://lnkd.in/emVNYp_Y

There's an amazing synergy between great customer insights and customer empathy. Tapping into that synergy is a critical part of our job as a qualitative researchers. Here's a deeper look into customer empathy and its value to building strong customer relationships. https://lnkd.in/g2vDUUUf #productmarketing #productmanagement #voiceofthecustomer #qualitativeresearch

There's an amazing synergy between great customer insights and customer empathy. Tapping into that synergy is a critical part of our job as a qualitative researchers. Here's a deeper look into customer empathy and its value to building strong customer relationships. https://lnkd.in/g2vDUUUf #productmarketing #productmanagement #voiceofthecustomer #qualitativeresearch

There's an amazing synergy between great customer insights and customer empathy. Tapping into that synergy is a critical part of our job as a qualitative researchers. Here's a deeper look into customer empathy and its value to building strong customer relationships. https://lnkd.in/g2vDUUUf #productmarketing #productmanagement #voiceofthecustomer #qualitativeresearch

There's an amazing synergy between great customer insights and customer empathy. Tapping into that synergy is a critical part of our job as a qualitative researchers. Here's a deeper look into customer empathy and its value to building strong customer relationships. https://bit.ly/44nM0FY #productmarketing #productmanagement #voiceofthecustomer #qualitativeresearch