Kaerly’s Post

If, like me, your inbox is filling up with Black Friday offers for things you don't want or need, here's an alternative offer. At Global Action Plan, we don't believe that this is as good as it gets. A better future - one that is good for people and planet - is possible. The Luxury For All concept is all about reimagining the way we live - challenging our assumptions and shifting our aspirations. Our approach to bringing a brighter alternative to life: 👂🏾 Listen openly 🎨 Embrace creativity 😲 Do the unexpected Read more below. And if you want to talk about how to take a challenging idea and creatively reframe it, get in touch!

Black Friday is here… a report released this week stated on 2% of products were cheaper on Black Friday… so why is there a massive frenzy on this day? Do you feel it’s just clever marketing to make us believe it’s cheaper to kickstart a Christmas spending rush or there are bargains to be had? How is Black Friday impacting your business?

If you missed our webinar discussing Black Friday, it's now available on demand! This wasn't your usual Black Friday strategy session. And a question we consistently circled back to was "Is Black Friday even worth it for your brand?" Find out the answer here https://lnkd.in/evwu9P4a

Black Friday is like the Olympics, the real work happens before it. Like any big event, preparation is key. And for a big occasion like Black Friday, planning ahead means you are well equipped to get the best results and provide your customers with the best experience. It’s not just about who has the lowest prices, it’s about creating a memorable shopping experience that stands out against your competitors. Our recent blog has contributions from different specialists within the business, including our Optimisation Consultants, Quality Assured Team and Head of Product. Use the link below to gain an insight into their expert advice which you can action from today! https://lnkd.in/eNspgb-N

Phew! Black Friday, Black Week, (Black Month?😂) is over. Can you relate? My best tip for Black Friday is not to participate just because everyone else does. Do it to create value for your customers and your company. Plan ahead. Start your planning at least by July. #blackfriday #planning #ecommercecalendar

Black Friday is like the Olympics, the real work happens before it. Like any big event, preparation is key. And for a big occasion like Black Friday, planning ahead means you are well equipped to get the best results and provide your customers with the best experience. It’s not just about who has the lowest prices, it’s about creating a memorable shopping experience that stands out against your competitors. Our recent blog has contributions from different specialists within the business, including our Optimisation Consultants, Quality Assured Team and Head of Product. Use the link below to gain an insight into their expert advice which you can action from today! https://lnkd.in/ezGSTMS4

A real must for anyone in #ecommerce who wants to review their black Friday performance with similar business owners / senior marketers. Nibble offer a smart solution, to reduce taking that blanket discounting pill and hammering your margins. Check them out! Hear from their experts and ours, on Thursday 7th December in London. #ecommerceevent #conversionrateoptimisation

Black Friday is traditionally seen as a major shopping event for consumers, offering discounts and deals on various products and services. 🚀 However, it can also be significant for businesses, especially retailers and e-commerce companies. It's important for businesses to approach Black Friday strategically, taking into account factors like pricing, inventory management, and marketing efforts. In order to maximize the benefits and avoid potential pitfalls associated with the increased demand and competition during this time. Here are some ways Black Friday can be important for businesses: 🚀 Dive in the post to know more!!

Are you doing Black Friday? It's a brand decision at the end of the day. Choosing not to participate in Black Friday is fine! Whether you're prioritising sustainability, sticking to fair pricing, or emphasising personalised service, celebrate your values. Let customers know they're getting quality and a unique experience. Some customers proactively avoid Black Friday. Market to them now! Doing Black Friday is also totally fine! Plan early, offer exclusive deals, create a sense of urgency, and leverage social media for promotions. Make the shopping experience memorable, and consider bundling products for added value. Let me know what you decide to do in the comments.

🛍️ Black Friday fever seems like it’s starting a week early this year🤔 Missing the thrill of the deal hunt? Let's talk about brands that turn sales into events, making the shopping experience more than just savings: 💸 Engagement Over Discounts 💸Where are the brands that turn a sale into an experience? Engaging activities, sneak peeks, or exclusive events make the shopping process exciting beyond the price tag. 🎁 Eventize the Sale 🎁 Transform Black Friday into a celebration! Limited releases, live streams, or interactive contests create an atmosphere that goes beyond traditional discounts. 🔎 Curated Shopping Experiences 🔎 Brands that curate unique, themed experiences around their sales make the shopping journey an adventure. It's not just about what you save; it's about what you discover. Where are those brands turning Black Friday into an unforgettable event? 🎉🛒 #BlackFridayVibes #ShoppingExperience #BeyondDiscounts