Co-Founder & President at Noibu | Preventing ecommerce revenue loss and customer frustration by eliminating website errors
In this week’s episode of the E-commerce Toolbox podcast, I had the pleasure of speaking with Kelly Goetsch, Chief Strategy Officer at commercetools. According to Kelly: “Brands are not just selling products; they're selling an experience, and there's a loyalty component there." Kelly highlighted how today's consumers seek more than just a transaction. they desire a connection. This includes everything from the look and feel of a brand’s presence to behind-the-scenes glimpses and even meeting the designers. Customization options are increasingly significant, allowing brands to create memorable and emotional engagements. Listen to this weeks episode and explore how brands are redefining their engagement strategies: 👉 Apple: https://apple.co/3Yo8llp 👉 Spotify: https://spoti.fi/3zOqmAd #Ecommerce #CustomerExperience #BrandEngagement #CommerceInnovation #KellyGoetsch #commercetools
Connection, personalization, and emotion are the new pillars of customer loyalty. The brands that tap into this are the ones leading the charge in eCommerce innovation.
I agree
Turning views into LEADS with targeted LinkedIn content strategies | Founder @ Sharp Pen | LinkedIn Content Strategist | Ex-Journalist
5mo“Brands are not just selling products; they're selling an experience, and there's a loyalty component there." totally agree! - When we buy a TV, we don't just buy a TV; we imagine the experience of watching scenes through that widescreen. - When we buy a sofa, we don't just buy something to sit on, but we imagine the comfort we'll have when we chill with our loved ones.