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Helping Brands Launch & Scale on Amazon

In the latest episode of the ExpertCPG Commerce Podcast, I spoke with Korie Minkus, CEO and Founder of Rock Your Product®, about the challenges of standing out in today’s competitive landscape. Korie shared her insights on why authenticity, purpose, and storytelling are critical for connecting with consumers—and how these same principles drive successful B2B relationships. One key takeaway: Launching a product may be straightforward, but building a brand that resonates requires intentionality. Korie emphasized how brands can leverage their unique story to differentiate in crowded markets. What strategies have worked for your brand to foster deeper connections with your audience? 🎧📺 Listen or Watch the Full Episode here: https://ecpg.us/3Z3hXkC #cpg #ecommerce #amazon #podcast #branding #productstrategy #consumerproducts

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