In the latest episode of the ExpertCPG Commerce Podcast, I spoke with Korie Minkus, CEO and Founder of Rock Your Product®, about the challenges of standing out in today’s competitive landscape. Korie shared her insights on why authenticity, purpose, and storytelling are critical for connecting with consumers—and how these same principles drive successful B2B relationships. One key takeaway: Launching a product may be straightforward, but building a brand that resonates requires intentionality. Korie emphasized how brands can leverage their unique story to differentiate in crowded markets. What strategies have worked for your brand to foster deeper connections with your audience? 🎧📺 Listen or Watch the Full Episode here: https://ecpg.us/3Z3hXkC #cpg #ecommerce #amazon #podcast #branding #productstrategy #consumerproducts
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What action do you take after a user purchases on your website? 🤔 In a recent episode of the CRO Wizards series, Ian Fong, Managing Director at Experior, spoke about an often neglected part of eCommerce – the post-purchase journey. 💡 Ian explains how eCommerce brands heavily focus on acquisition and similar metrics. However, once that is done, they fail to engage with the customers, which impacts another key metric – Lifetime value. 📉 So, how can you avoid this mistake and build a long-term relationship with your customers? 💬 Ian answers this and many other important questions on the VWO Podcast. 🎙️ Check out the episode now! ⬇️ Spotify: https://lnkd.in/gm6xUk7m YouTube: https://lnkd.in/gKRk-DFx VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #eCommerceSales #PostPurchaseJourney #LifetimeValue #B2BPodcast #ConversionOptimization #CROWizards #VWOPodcast
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In this week’s episode of the E-commerce Toolbox podcast, I had the pleasure of speaking with Kelly Goetsch, Chief Strategy Officer at commercetools. According to Kelly: “Brands are not just selling products; they're selling an experience, and there's a loyalty component there." Kelly highlighted how today's consumers seek more than just a transaction. they desire a connection. This includes everything from the look and feel of a brand’s presence to behind-the-scenes glimpses and even meeting the designers. Customization options are increasingly significant, allowing brands to create memorable and emotional engagements. Listen to this weeks episode and explore how brands are redefining their engagement strategies: 👉 Apple: https://apple.co/3Yo8llp 👉 Spotify: https://spoti.fi/3zOqmAd #Ecommerce #CustomerExperience #BrandEngagement #CommerceInnovation #KellyGoetsch #commercetools
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🎙️ Excited to share my recent conversation with Adham on The Investpod MENA podcast, where we dived deep into the world of Direct-to-Consumer (D2C) brands and explored why we do not see more of these brands emerging from the Middle East. 𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱: ✅Key strategies for succeeding as a D2C brand ✅ Diversifying revenue sources for sustainable growth ✅ Retention strategies across various channels...and much more! If you are running a D2C brand or planning to launch one, this episode is packed with actionable insights you do not want to miss. Catch the full episode on YouTube here: https://lnkd.in/diEsabrW, and I would love to hear your thoughts! Drop your comments or questions below. #D2C #eCommerce #EmerceConsulting #MiddleEast #Podcast #InvestpodMENA
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Is there one single source for global truth in eCommerce? Understanding the potential of eCommerce is challenging because pinpointing a singular global truth can be tough. In our most recent episode of The Commerce Collective, Michael Rogosa joins host Emma Irwin to demonstrate how our consulting team navigates helping clients understand the opportunities they have in a competitive landscape and set ambitious goals to drive their businesses forward 🔗 https://bit.ly/44zfrVC #CommerceCollective #Podcast #eCommerce #Consulting #Flywheel
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I am beyond pumped 🏋♂️ to let y'all know that GM2's inaugural episode of our new podcast "Ecommerce Collective" is gonna drop next Wednesday 🔥🔥🔥 My first guest will be Dean Ginsberg Founder / CEO at Winback.pro. Dean is an ecommerce sage and dishes out some serious knowledge about why every brand should consider a "win back" strategy in their retention ecosystem. Here is a little taste 👨🍳 #ecommerce #retention #email #podcast
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🔄 Looking to boost repeat purchases and grow referral revenue for your online store? In this episode of The Ecommerce Coffee Break Podcast, we talk with Roger Beaman, Co-Founder & CEO of Novel, about strategies to drive customer retention and revenue with an innovative retention platform. 💡✨ Don’t miss these actionable insights to take your eCommerce game to the next level! 🔗 🎧 Listen now: https://lnkd.in/gUdPNZNa #eCommerceTips #CustomerRetention #ReferralRevenue #Podcast
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Are your sales and marketing teams speaking the same language? 🗣️ Research shows that misalignment between these two departments can significantly impact revenue. In our latest podcast, we dive deep into the B2B Demand Gen Framework and explore practical exercises to bridge this gap. Join Shubhra Sinha, VP-Marketing at Denave, in conversation with George Coudounaris, Co-Host & Founder of The B2B Playbook, as they share a sneak peek into the Marketing & Sales Playbook. Want to learn how to create a more cohesive and effective go-to-market strategy? Tune in to the full conversation on Spotify. Unlock the episode here:https://lnkd.in/gYeG7mtj Check out the Demand Generation Course here: https://lnkd.in/g7Kdhtd2 #DemandGen #B2BMarketing #ContentMarketing #SalesEnablement #MarketingStrategy #Podcast #Denave #TheB2BPlaybook #Spotify
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🌍 Selling internationally on Shopify or considering it? Don’t let hidden costs and unexpected “gotchas” catch you off guard! In the latest episode of the Decoding Cross-Border Ecommerce podcast, hosts Clint Reid and Aaron Bezzant are joined by Zonos' resident Shopify expert, Kilie Williams, to help you navigate the world of cross-border selling on Shopify. They break down Shopify’s options for international selling—Shopify Markets and Managed Markets—as well as other solutions to make cross-border selling easier. Uncover hidden costs and potential gotchas that could impact your profits. Whether you’re new to international sales or fine-tuning your setup, this episode is packed with insights to help you avoid costly mistakes and boost your global strategy. ( 🔗 Link to full episode in comments) #Ecommerce #Shopify #CrossBorderEcommerce #InternationalSales #EcommerceStrategy #GlobalEcommerce #DecodingEcommerce #ShopifyTips #CrossBorderSelling #Zonos #ShopifyMarkets #ShopifyManagedMarkets #Podcast
Find out some of the gotchas when selling internationally on Shopify.
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How do you stand out in a crowded market without a massive marketing budget? For Scott Davies, the answer was clear: focus on value, not price. Hilltop Honey avoided becoming just another commodity by working closely with suppliers, managing production in-house, and maintaining competitive pricing. Instead of traditional ads, Scott relied on supermarkets like Tesco to be his biggest marketers, leveraging shelf presence to bring his honey to millions. The secret ingredient? Understanding what customers actually buy—not just what they say they want. This insight helped refine Hilltop's offerings, building trust and loyalty while shaping a brand that adds real value. Scott’s approach proves that strategy beats shortcuts when building a lasting business. Discover how strategic fundamentals and self-belief turned vision into reality - listen now on your favourite podcast app—just search “Brand Growth Heroes.” Or head to brandgrowthheroes.com to catch every episode. Prefer video? Watch it on YouTube! #BrandGrowthHeroes #podcast #BGHpodcast #HilltopHoney #BusinessStrategy #ValueOverPrice #EntrepreneurshipGoals #StartupStories #ChallengerBrands #Tesco
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