Most of us got into fashion because of creativity. We've seen McQueen's shows, Galliano's drama, Chalayan's conceptualism. We had Vivien Westwood and Marc Jacobs' Louis Vuitton era. Even David Koma was doing structural coctail dresses and Mary Katrantzou had chandelier skirts you couldn't sit in. But as a fashion student, you get to uni and people start asking you questions like: who is your customer, who will buy this and your teachers tell you things like: design more dresses and coats, because they sell. So it kind of starts dawning on you that this is a product and it needs to have "some" functionality. Then luxury decided to tap into wider customer base and started offering "cheaper" products like t-shirts and sweatshirts to the masses, so they too can say they own branded stuff. Virgil introduced streetwear to the top of the fashion pyramid, although Jacobs already had his Grunge collection in the 80s, it just wasn't the right time. This opened the way for Off White, Vetements and catapulted Demna to the top spot. So now, the Margiela couture show hits right into our hearts, because this is a lost era, a glimse of the glorious past, while we continue woking in an industry that is so confused and polarized. Creativity, my friends, can be harnessed to really change this industry, but sometimes fashion can just be art. This is one of those times. #margiela #couture #couturefashion #galliano #fashion #fashionindustry https://lnkd.in/d8cQ5kpz
Katya Encheva’s Post
More Relevant Posts
-
Paris-based Journalist, Author, Substacker, and Podcaster. For speaking events: contact@danathomas.com
After decades of being on fashion’s endangered list, Haute Couture—the made-to-measure fashion that runs north of $100K—has bounced back to life. I explain why in my latest Style Files newsletter on Substack. . #FashionWeek #Couture #PFW2024
-
💡 Art, luxury, and fashion converged during this week's Haute Couture in Paris. Ever wondered how it all works? The designs showcased on the runway blur the boundaries between fashion and art, resembling exquisite artworks more than ready-to-wear garments. Let's explore the dynamics of haute couture and its synergy with the art world. 💡 During the runway shows, exclusive by invitation only audiences of buyers admire these unique pieces. 💡 Post-show, fashion houses open their showrooms for an exclusive clientèle of VIPs to schedule appointments and explore these creations. Clients can purchase pieces as displayed or request personalised adjustments. These runway pieces often command prices reaching thousands, echoing the allure of collecting fine art. Fashion is inherently more commercial than art, yet fashion houses balance it with ready-to-wear collections, which fund the creation of these meticulously crafted works of art. https://lnkd.in/dvArCYeA #businessoffashion #futureofconsumer #luxurymarket
Key takeaways from Autumn 2024 couture week
voguebusiness.com
-
Myth: Designer fashion is always overpriced. Fact: Investing in quality pieces can save you money in the long run. Discover affordable luxury with Jag Couture London UK. #MythOrFact #DesignerFashion #AffordableLuxury #JagCouture #LondonFashion #ShopNow #Quality
-
-
Myth: Designer fashion is always overpriced. Fact: Investing in quality pieces can save you money in the long run. Discover affordable luxury with Jag Couture London UK. #MythOrFact #DesignerFashion #AffordableLuxury #JagCouture #LondonFashion #ShopNow #Quality
-
-
Myth: Designer fashion is always overpriced. Fact: Investing in quality pieces can save you money in the long run. Discover affordable luxury with Jag Couture London UK. #MythOrFact #DesignerFashion #AffordableLuxury #JagCouture #LondonFashion #ShopNow #Quality
-
-
Myth: Designer fashion is always overpriced. Fact: Investing in quality pieces can save you money in the long run. Discover affordable luxury with Jag Couture London UK. #MythOrFact #DesignerFashion #AffordableLuxury #JagCouture #LondonFashion #ShopNow #Quality
-
-
Fashion project developer/Leathergoods luxury industry passionate/ Looking to link travel, experience, creative development and sales
Ego and Fashion 💥 John Galliano closed Paris Haute Couture week with the presentation of Maison Margiela, and the reaction has been unanimous toward sublime work. Due to circumstances that you surely know (he was swiftly expelled as creative director of Christian Dior Couture for anti-Semitic remarks in a Paris bar), the man who represented the changing era in haute couture houses fell into obscurity. After rehabilitation from various addictions, he returned as creative director for Margiela. Galliano became a rockstar designer with orchestrated appearances at the end of each show. This was at the beginning of the millennium when the minimalist proposals of the '90s were fading away, and the world seemed to live in an eternal party that ended when someone decided to turn on the lights, and we all woke up in 2008 with a monumental crisis. The star began to fade, and undoubtedly, the ever-increasing demands of the industry probably finished the job. In 2024, as if it were a twist of fate, Galliano presents his best collection at the helm of Margiela (the house of anti-ego in fashion par excellence). The once-star embraces anonymity and lets the work speak for itself, as if it were an exercise in self-analysis. There are several things that link Galliano to another great talent, Rick Owens. Both question the role of normative beauty, and both go against the current in the world of luxury that tends to unify and eliminate dissent. #fashion #fashionindustry #luxury #luxuryfashion #rickowens #margiela #maisonmargiela #galliano #johngalliano
Maison Margiela Spring 2024 Couture Collection
vogue.com
-
Channeling the chic allure of Parisian couture, Patsy Linares found inspiration at the Dior exhibition in Paris, igniting a cascade of luxury designs for her esteemed clients, each imbued with the essence of haute couture. . . . . . #businessdesign #digitalbranding #brandconsultant #digitalmarketers #websitedesigning #brandingexpert #digitalworld #brandstorytelling #brandedcontent #designstrategy #brandyourbusiness #Marketing #PILCreativeGroup #thepil #branding #visualidentity #aesthetics #visualpower #BrandIdentity #StandOutFromTheCompetition"
-
Valentino has made the decision to cancel its upcoming men's and couture catwalk shows. Here's what this means: Adaptation to Circumstances: Valentino's cancellation reflects the brand's responsiveness to current global challenges, prioritizing the safety and well-being of its audience, models, and staff. #SafetyFirst 🛑👔 Innovative Solutions: While canceling shows may disrupt traditional fashion calendars, Valentino's decision opens the door for creative alternatives, such as digital presentations or intimate showcases, to maintain engagement with its audience. #Adaptability 💻🌟 Resilience and Reflection: This move underscores the resilience of the fashion industry in navigating uncertain times, encouraging brands to reevaluate strategies and explore new approaches to connect with their audience. #FashionResilience 💪👗 While the cancellation of Valentino's shows may bring disappointment, it also presents an opportunity for innovation and reflection in the ever-evolving landscape of fashion. 🌹 #ValentinoUpdate BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best! https://lnkd.in/dEneDiSM
Valentino cancels upcoming men's and couture catwalk shows
fashionunited.com
-
Good to know
“Why does fashion need haute couture?” In the latest episode of Backstage Pass, Imran Amed talks to Christian Dior Couture insiders Olivia Palermo, Golshifteh and Sonam Kapoor at the brand’s Haute Couture 2024 show, about the importance of craftsmanship. Produced by Maxim Sapozhnikov | F2MAX #Dior #HauteCouture