One year of my master’s is coming to an end now. With this, imagine diving into a project with Birra Moretti, a top Heineken brand, and facing a challenge that pushes your marketing skills to new heights. Sounds exciting, right? This was our reality in the final course module at Cranfield University. Why was this project a game-changer? 1. Marketing Consultancy Project: This project involved developing a comprehensive marketing plan for Birra Moretti's off-trade market. The MCP was designed to integrate all the marketing theories and frameworks we’ve learned, applying them to a real business challenge. It was an intense, one-week competition where each team acted as a consulting firm, aiming to provide the best strategic recommendations to increase Birra Moretti’s market share while maintaining its premium brand positioning. 2. Team Synergy: Working with my incredible learning team gave me real-world insights that no textbook could provide. We tackled challenges, brainstormed late at night, and pushed our creative limits. 3. The Result?: Did we clinch the top spot? No. But the knowledge and experience we gained? Priceless. It's not always about the win; sometimes, it's about the journey and the lessons learned along the way. A huge thank you to Professors Stan Maklan and Vasilios Theoharakis for organising this project and making it an integral part of our course module. Your guidance and support were invaluable. Special thanks to Alessandro D'Amico and Jesal Shah from Birra Moretti for being on the panel and providing us with invaluable feedback. Your guidance and support were invaluable. Here’s to the sleepless nights, the endless cups of coffee, and the amazing team that made it all worthwhile. 🍻 Disha Jain, Kimberly, Tisha Gada, Marmik Patel and Nandini Gupta With that, I’m excited to bring these insights into the real world and make a mark in the marketing industry. Happy to explore #internship opportunities in marketing to hone my skills further and contribute to exciting projects. Cheers to growth, learning, and the exciting road ahead! 🚀 The HEINEKEN Company #CranfieldUniversity #MarketingJourney #BirraMoretti #Teamwork #StrategicMarketing #LearningExperience #InternshipOpportunity
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M Sc in Strategic Marketing | B.Des in Footwear Design and Production
10moImpressive 👏🏻👏🏻 keep up the good work bud👏🏻