Kearney’s Post

The trends defining the $1.8 trillion global wellness market in 2024: Our latest Future of Wellness survey finds that consumers are taking greater control over their health—and expect companies to provide effective, science-backed solutions. http://dlvr.it/T1RllS

As a marketing professional, it's crucial to know where your customers are spending. The U.S. leads globally in wellness spending, boasting a $1.8 trillion market, a 14% increase since 2020. Americans spend an average of $5,321 yearly on wellness, ranking 5th globally. Interestingly, there's a rising demand in "retreats and programs for men, upending the stigma and pressure for men to hide their emotions". Beyond that, global wellness spending fall into personal care, physical activity, nutrition, public health, and wellness tourism. Do you see this trend reflecting in your marketing strategies? #Wellness #MarketingInsights #CustomerInsight #Healthcare Source: https://lnkd.in/gBa38BgM

It is essential to always be seeking new knowledge and ways to improve ourselves, especially when it comes to our health. Staying in conventional wisdom or outdated practices may not always lead to the best outcomes. By continuously seeking to learn and grow, we can stay informed about the latest research and advancements in health and wellness. There are always new studies and findings emerging that can challenge what we thought we knew about health. By staying open-minded and curious, we can adapt our habits and routines to align with the most current information available. This can lead to better overall health and well-being in the long run. Additionally, it is important to remember that everyone is different, and what works for one person may not work for another. By being open to new ideas and approaches, we can tailor our health practices to suit our individual needs and goals. #health #healthcareprofessionals #changeisgood #mindsetmatters #mindset

One way to tackle this is through innovation! Connecting with consumers on unmet needs in the marketplace (especially as it relates to much needed benefits that can bring value to overall health and wellness) is key to capitalize on this opportunity.

Did you know that only 2 in 5 consumers rate their health as 'good' – that means there’s a significant audience ready to engage with your health-focused offerings. Moreover, 27% of consumers are likely to turn to brands for health support, highlighting a golden opportunity for brands to step up in the health and wellness space. WHOOP is a great example of this, which is explored in more detail in our latest European Consumer Compass report. The quarterly study surveys 3,500 consumers across nine European countries on their economic confidence & spending habits, and each wave includes a different spotlight topic. This quarter it's health & wellbeing! Get your copy here: https://lnkd.in/eAr4ZCCT

Are you doing enough to meet the evolving needs of wellness-focused consumers in this evolving economy? Register today for one of our most popular webinars of the year and learn more!

Excited to share insights from the latest issue of Consumer Reports on Health - Volume 36 Issue 5, May 2024! Stay informed about the latest health trends and tips. #Healthcare #ConsumerReports #HealthTips #Wellness #StayInformed

The health and wellness market is shifting (again): consumers are now prioritizing efficacy and evidence-based results over the "natural" and "organic" labels that once dominated the shelves. This trend signals a more informed and discerning approach to health products, where tangible benefits and proven outcomes take priority. Discover how brands can meet the expectations of today's savvy consumers in our latest article from Bella Marconi. Read the full article here: https://lnkd.in/gMkaYP55 #HealthandWellness #ConsumerBehavior #ParallelPath #CPG #ProductMarketing

We're back with our highly anticipated " What's Next in Wellness" webinar! On January 23rd at 1pm EST / 10am PST, Sherry Frey and Brandon Galindo will discuss 2024 wellness trends to expect as we kick off the new year. In this webinar, you can expect to learn: - Top trends to prepare for in 2024 - What health priorities consumers are focused on, and what are the implications across different categories, - How trends are moving across the store and what behavioral changes manufacturers and retailers can expect to see. Register today! ➡️ https://lnkd.in/gwxWjWGC #Webinar #HealthandWellness #ConsumerBehavior #SMB2024

We’re back with our highly anticipated " What’s Next in Wellness" webinar! On January 23rd at 1pm EST / 10am PST, Sherry Frey and Brandon Galindo will discuss 2024 wellness trends to expect as we kick off the new year.  In this webinar, you can expect to learn:  - Top trends to prepare for in 2024  - What health priorities consumers are focused on, and what are the implications across different categories,  - How trends are moving across the store and what behavioral changes manufacturers and retailers can expect to see.  Register today! ➡️ https://lnkd.in/gwxWjWGC #Webinar #HealthandWellness #ConsumerBehavior