Savanta

McDonald's vs. KFC UK & Ireland - who's loved more?   We asked 96,000 consumers for their thoughts on hundreds of eateries in the UK, then ranked them according to how loved they are.    Get the top 100 (+ expert analysis) here: https://lnkd.in/emwGyPVE

Millennials have a soft spot for Coke... Our Most Loved Drinks report uncovered fascinating trends in generational drink preferences, with classic Coca-Cola continuing to top the list for Millennials. Gen Z is all about soft-drinks, mirroring their growing trend of being alcohol-free. Meanwhile, their Baby Boomer counterparts are keeping their spirits high with their enduring favourites. Check out the full article and find out what your generation is drinking: https://lnkd.in/e5mB8_Qu

We noticed a problem with data quality in market research.   Advancing technology has opened up even more opportunities for fraudulent panellists and AI bots to skew results. To combat this, we developed our own panel, #YourVue, ensuring we control the process and guarantee authenticity.   Tatenda, Savanta's VP of Audiences, speaks to Research Live about the tech-driven evolution of YourVue. From its inception to its current state, he dissects our innovative approach, the pressing issues our industry faces, and how we're addressing them head-on.   From the importance of better incentives to a strong UX, Tatenda's passion for technology and quality shines in this interview.   Discover how YourVue is not only enhancing data quality but also improving the research panellist experience. Read the full article below! #Savanta #MakeBetterDecisions #UX #Data #MarketResearch

Who are the financial favourites ATM? Let us clue you in. The UK's Most Loved Financial Services Brands 2024 report is now live, ranking 100 brands based on the opinions of 72,000 consumers. Has your favourite brand made the list? Download to see: https://lnkd.in/efjdQR4d #Savanta #BrandVue #MostLoved #MostLovedFinancial2024

Are you drinking what we’re drinking? It’s time to find out which sips are stealing the UK’s hearts as our Most Loved Drinks Brands 2024 report is here – ranking 100 brands based on the responses of 96,000 consumers. Have your favourites made the table? Download to find out: https://lnkd.in/eNpS4AWi #Savanta #BrandVue #MostLovedDrinks2024 #MostLoved

Almost half of shoppers (48%) believe sustainable education is a brand's responsibility. 🌍 Do you agree? Julie Vigne discusses this shifting perspective of sustainability in the marketplace in our latest feature on The Drum, based on insights from our most recent Grocery Eye Q3 2024 report. Read the full article here: https://lnkd.in/eHDdu5Tx Or, check out the report: https://lnkd.in/g9AcHXeX

We’re excited to have partnered with Blue Beyond Consulting for their latest research report, Winning on the People Side of Business: Research, Insights, and Recommendations. It delves deep into the priorities and issues shaping today’s business landscape and workforce, helping organisations strengthen leadership, enhance HR strategies, and boost organisational effectiveness. Download the free report below: https://lnkd.in/geDVHs-C

Did you know that only 2 in 5 consumers rate their health as 'good' – that means there’s a significant audience ready to engage with your health-focused offerings. Moreover, 27% of consumers are likely to turn to brands for health support, highlighting a golden opportunity for brands to step up in the health and wellness space. WHOOP is a great example of this, which is explored in more detail in our latest European Consumer Compass report. The quarterly study surveys 3,500 consumers across nine European countries on their economic confidence & spending habits, and each wave includes a different spotlight topic. This quarter it's health & wellbeing! Get your copy here: https://lnkd.in/eAr4ZCCT

Are digital-first strategies leaving some consumers behind? 🖥️ Many people are struggling with the shift to digital services, facing barriers around accessibility and trust. Our data reveals the importance of businesses taking steps to create more inclusive digital experiences. Our latest UX Digital Divide report explores these challenges and offers insights on how companies can bridge the gap. Get your copy here: https://lnkd.in/esVAyrWi

“I want to be more sustainable but…” 🌳 As well as cost, complexity and confusion are holding consumers back from making sustainable grocery choices. Our data shows it’s the retailers and brands they need guidance from to help them make more ethical decisions. Our latest wave of Grocery Eye uncovers the key attitudes and behaviours driving - and preventing - sustainable choices. Get your copy here: https://shorturl.at/9DN2n #Savanta #GroceryEye #Sustainability #MakeBetterDecisions #Supermarket