Data-Driven Category Manager | Animal Agriculture Enthusiast | Global Procurement & Supply Chain Strategist with Worldwide Reach | People-Focused Team Builder
In light of the UK's initiative on mandatory country of origin and welfare labelling for poultry meat and eggs, a pertinent discussion emerges: the challenge of label space. Regulatory requirements already limit space on labels, pushing essential consumer information into a tight corner. When prioritising messages from most to least important to consumers, basic and legacy attributes often take precedence, leaving scant room for new attributes deemed important. This raises a critical question for academic discourse: In the hierarchy of label information, who decides which attributes are prioritised and why? Let's delve into this discussion. #LabelTransparency #ConsumerBehaviour #FoodLabelling #SustainableEating #UKFoodPolicy
Data-Driven Category Manager | Animal Agriculture Enthusiast | Global Procurement & Supply Chain Strategist with Worldwide Reach | People-Focused Team Builder
7moExploring the nuances of product labelling and consumer preferences opens up a dialogue on what truly resonates in today's market. ❓ What key factors do you believe influence a consumer's decision-making process when it comes to label information? ❓ How can industry leaders better align their labelling strategies with the evolving demands of consumers? ❓ In what ways do you think transparency in labelling can impact consumer trust and brand loyalty? #ConsumerInsights #BrandStrategy #MarketTrends