Keith Liscio’s Post

I LOVE walking along the beach and watching the waves come in. The sand. . . the surf. . . the breeze. I find it all very relaxing. But I've never gone to the beach thinking about crossing the sea. Thankfully, other people have. Our country was settled by people who made an arduous journey across an ocean. Those first trips were risky and dangerous. Eventually, they became much safer and routine. Eventually, ships were replaced by airplanes and crossing the ocean in a plane has become commonplace. What shore are you standing on? What seas are you looking to cross? If business ownership is something you've considered, what's holding you back? Like those early settlers, you don't have to do it on your own. You don't have to build a boat, navigate an ocean, and build a new life in the wilderness. Franchising is a way to begin your entrepreneurial journey with folks who've successfully made the trek before. You're in business FOR yourself but not BY yourself. Ready to take the first step? I can help.

Everybody has a different tolerance for risk. Whatever your tolerance, though, risk can always be mitigated. For instance, 80% of new businesses fail within the first five years -- pretty risky. Among franchise businesses, however, more than 80% are still going strong after 5 years -- some going REALLY strong. There's absolutely no risk, however, in learning more about going into business for yourself. Is being your own boss even right for you? If so, what kind of business would best leverage your background, skills, and interests? How much does all this cost, anyway? How much can I make? The answers to all of these questions come to you absolutely risk free. . . and cost free, too. Want to learn more? I can help.

When it comes to your future, are you doing the impossible? Like Pooh, are you doing nothing every day? I get it. We all get caught up in the daily grind and with only 24 hours in a day, there's only so much we can do. But look around you. So many people are doing so much more. Don't compare yourselves to them, though. Compare yourself to YOU. Are you in the same place as you were last year at this time? There's nothing wrong with that. . . if that's what you want. There is more out there, though. If you'd like more control of your time, your life, and your finances, business ownership might be right for you. Not sure about that? I can help.

I like this quote. . . but I couldn't disagree more. Herman Melville was a literary genius. For him originality was an artform and a virtue held above all others. But for the rest of us? Originality is great, but most of us are ordinary. That doesn't prevent us from succeeding, though. Leave out the originality and imitation parts of this quote and Melville is basically saying that is better to fail than to succeed. That's ridiculous. If you have some great idea for a better mousetrap, by all means, put it into production and take the world by storm. If not, however, look for a model to imitate. In the business world, consider franchising. You're literally PAYING to have access to a proven system that you can imitate and ride to success. Still don't know where to start? I can help.

Nobody likes to make mistakes. So far, however, I've survived all of mine. That knowledge helps me to keep moving forward, even though I know I'm likely to screw up along the way. The key for me is minimizing the potential for mistakes, and mitigating the impact that inevitable mistakes will have. This is one of the reasons I love the franchise industry. Established franchise systems have already made a lot of their mistakes, and they can help keep you from making them again. You're in business FOR yourself, but not BY yourself. Is fear of making a mistake holding you back? I can help.

We're all guilty of falling into limiting thought patterns that make us feel safe, but limit our potential. My story is common. In 2019 I moved back to my hometown to help my elderly father after the death of my mother. I'd sold my interest in my business and didn't really need to work, but took a part-time job working for a friend who was the controller for a division of a large multi-national just to stay busy. I ran the weekly payroll for this company and did some minor financial analysis for them, freeing the controller to do other tasks. After more than a year, the company recognized that the controller was so much more efficient because of the work I'd taken off of his plate, that they wanted to make my position full-time and replace me with a CPA. Because of my marketing background, they explored moving me into the Sales and Marketing department. I'd essentially be doing tasks that were junior to those I'd been doing when I graduated from business school more than thirty years before. We were never able to come to an agreement about what I'd be doing and how much I'd be paid and I decided to move on rather than pursue it. If they'd been able to answer my questions and make me a reasonable offer, though, I probably would have taken the position; a position that was far beneath my skills and experience. Instead, I decided to pursue a new career, started my own business, and have been successful far beyond my initial expectations. If I had settled for my own limiting thought patterns and stayed with that company, none of this would have been possible. What limiting thought patterns are holding YOU back? Can you do more? Do you even want to do more? If you've ever considered running your own business, I can help.

I love the simplicity of this message, but I have to quibble a bit with Mister Rogers' terminology. What is it to be kind? Is it just being nice. . . as he certainly was? I think it's more than that. To me, being kind is offering service. The kind of service that anticipates someone else's needs in the moment and provides what's necessary to meet those needs. It could be something as simple as a smile. It could be something much more complicated, like providing a vital business service. Believe me, when people need the services of a plumber, electrician, or an HVAC tech, providing those services quickly, efficiently, and at a fair price is a real kindness. Lots of businesses are like that. If you want to provide that kind of kindness in your community, I can help.

Start before you’re ready. Before you know it…today becomes yesterday. The bold often surpass the brilliant. #beaconfranchiseconsulting #beyourownboss #ownyourownbusiness #franchiseopportunities #franchise #entrepreneurship #careerchange #bethechange

Elevate your look with the radiant glow of gold. These bangles are more than accessories—they’re statements. #fanchiseopportunities #franchisebusiness #franchise #franchiseowner #startupindia #startupbusiness #ownbusiness #brandingbusiness #entrepreneur #becomeanentrepreneur #businessbranding #investmentopportunities #businessideas #businesssuccession

Nature has certainly given us all the pieces to achieve exceptional wellness and health, but many of us don't do a very good job of living healthy when left to our own devices. Our own bad habits get in the way of our well-being. We eat too much (often of the wrong foods), exercise too little, and otherwise ignore what we know to be right. That's why we rely on the advice of doctors, personal trainers, nutritionists, and other experts. They can help keep us on track when we deviate from our own plan. It can be the same with business. On some level, experienced business people KNOW what to do, it's just that DOING it in a competitive marketplace is so hard too do. This is one of the benefits of franchising. You're surrounded by experts that understand your business better than you do. They can help you achieve the results you want by tapping into the expertise, experience, and competencies you already possess. You're in business FOR yourself, but not BY yourself. Have you thought about going into business for yourself? I can help.