Kelle Rozell’s Post

Every year, the Association for the ASALH: Association for the Study of African American Life and History chooses a different Black History Month theme, and this year’s theme is “African Americans and the Arts”, so this month we are going to see a lot of artist partnerships. First up, Starbucks . The coffee giant partnered with Seattle artist Damon Brown to create something that can live beyond February. Take a look at their activation, some considerations, and the things we know about Starbucks. What are your thoughts — did Starbucks go #beyondthesurface? #blackhistorymonth #blackhistory #starbucks #corporate #brandcampaign #racialequity #blackdollarindex #blackdollarindexbhm

PEOPLE + PERFORMANCE = POWER Having the right people with the right performance is crucial for our company’s success. If our people aren't the right fit, help them become the right fit. If their performance isn’t where it needs to be, work with them to improve it. At the finish line, it’s the collective effort of our people and their performance that drives us to victory. Here’s a glimpse into our company culture at Project: Black. Our lifestyle brand isn't just a label; it's reflected in how we treat our people like family.

I really try to utilize my Linked In platform to connect professionally and highlight my teams accomplishments. However, in light of Black History month I’d be remiss not to shed light on a recent experience I had shopping as a person of color. It’s disheartening how all of my achievements as a career Retail leader, college graduate and entrepreneur are taken from me the moment I’m profiled for shopping while Black. My husband and I had the worst and most upsetting experience shopping a few weeks ago when we were racially profiled, followed and blatantly watched while shopping at a huge retailer. Even worse is that when I attempted to speak with the General manager and explain how we were treated there was absolutely no understanding or empathy. Instead of an apology he led by explaining his teams behavior on the fact that the store has a lot of theft and that they watch everyone who enters with a bag. Ironically, I managed the DSW location in that exact mall adjacent from his store, so I am well aware of the challenges of the market. However, it doesn’t excuse his teams actions, and his blatant lack of concern for our experience. The fact that this is still happening in 2024 is beyond infuriating. Even worse is knowing that an organization employs leaders who encourages biased profiling. Burlington Stores, Inc. you’ve lost me as a customer, and I refuse to not have my voice heard. #inclusionanddiversity #blackhistorymonth I guess we looked like thieves?

We're shouting out brands who are making real, impactful change through their products, branding and campaigns—not just during Black History Month, but year-round. Check out our full list and read Angel Liverman's takeaways here: https://bit.ly/3UJCYAE

In our final spotlight in celebration of this year’s Black History Month, we’re highlighting a leader who has spent his career in the food and service industry: Charmers Redd. When asked what Charmers loves about the food & beverage business, the answer was simple: the people. He believes we are in the people business, serving food — not the other way around. Keeping that in mind, it’s extremely important to form genuine connections and foster environments where people feel valued and understood.    For anyone looking to enter the F&B industry, Charmers’ advice is this: “Prioritize empathy and understanding. Recognize that every interaction is an opportunity to make a positive impact on someone's day. Treat each person with respect, kindness, and attentiveness. Also, never underestimate the power of relationships. Networking within the industry can open doors to new opportunities and provide invaluable support and guidance along your journey. Remember, in our industry, people are at the forefront of everything we do. By putting people first and fostering meaningful connections, you'll not only succeed in your career but also contribute to the heart and soul of our business.” 

Exploiting since 2002. Complex is a magazine turned media network founded by Marc (Ecko) Milecofsky that publishes Black Culture trends across music, fashion, sports and lifestyle. The data shows 96% of Complex Networks $409M company value obtained through 2 acquisitions comes from exploiting Black creativity, likeness and influence for commercial use. [Source: Kellogg Brand Value Report 2023] It’s not OK to exploit Black Culture without investing in Black communities proportionate to your gross extraction level. We call forward Aaron Levant CEO and NTWRK to change the way you participate with Black Culture. See ethical trade guide --> https://bit.ly/3pmv2b3 #StoptheSteal #CultureMakesProfits   #EthicalTradeMatters  #GetBlackStamp Note: CALL FORWARD is an invitation to fix unacceptable behavior causing harm with a sustainable solution benefiting people, planet & profits.

Did you know August is Black Business Month?I loved working on this spotlight of Black owned businesses with our Black ERG, The Get Together. Check out this guide of businesses that you should follow, engage, support, enjoy this month (and beyond). ❤️💚🖤 #blackbusinessmonth

2024 is the fourth year of Black Leaders Awareness Day (BLAD). The awareness day takes place every year on the 18th July and was created to highlight the importance of black leaders and the impact they have made throughout history and the impact they have today and will have in the future. It is vital we ensure that we understand and acknowledge the impact these leaders have. https://lnkd.in/eCPc9DtY Black Leaders Awareness Day #blackleadersawarenessday #blackleadersawarenessday2024 #BLAD #beyondouryouth #generationalleadership #quotes #leadership #leaders #nextgeneration

Indispensable is the new black. Ever wonder how top brands reach global fame, becoming magnets for millions who eagerly spend their hard-earned cash? What’s their secret to becoming a household name? Well, success leaves clues. What can we learn from the industry leaders from running a world-leading brand... 1️⃣ Hustled hard. Crafting brands that stick isn't just about being good; it's about being unforgettable. 2️⃣ These giants don't just sell; they make you feel. 3️⃣ Be the brand that dares to be different 4️⃣ Being indispensable is the game.  5️⃣ It's about crafting a legacy that lives, breathes, and grows with your tribe. What else have I missed from the list, let me know in the comments below and let's create our own brand success playbook! #branding #brandstrategy #brandstrategist #brandingmatters

🌟✨ Celebrating Black Excellence in Everyday Essentials for Black History Month! 🖤🌐 This Black History Month, I'm thrilled to shine a spotlight on a household staple that's not just a game-changer but a testament to excellence, innovation, and endurance – True Laundry Detergent! 🌿🌍 For years, I've trusted True to keep my clothes not only impeccably clean but also smelling fresh – a reminder of the standards instilled in us growing up. Clean clothes are more than just a necessity; they're a source of pride. 🚀 Why True? True Laundry Detergent isn't just a product; it's a commitment to excellence. As a Black-owned company, True stands tall among big fishes, proving that innovation and endurance can thrive even in the most competitive landscapes. 🛒 Diversify Your Suppliers: This Black History Month, I challenge you to diversify your suppliers and incorporate Black-owned products into your daily life. True is a prime example of the remarkable products waiting to be discovered. 💪 Support Matters: Yes, you might pay a little more, but consider it an investment in the growth of businesses that resonate with excellence and resilience. Your support not only fosters growth but empowers these businesses to reach even more homes. 🌐 Ready to Make the Switch? Explore True Laundry Detergent and experience the difference. Use code https://lnkd.in/gG7d7Xt6 for a special offer: True Products Discount Code Let's celebrate Black History Month by elevating everyday essentials and supporting businesses that embody excellence! 🌟 ✊🏾#TrueLaundry #BlackHistoryMonth #SupportBlackOwned #ExcellenceInEverydayEssentials #DiversifyYourSuppliers #BridgeEveryGap