Kenneth Cole Productions’ Post

With business functions and needs becoming more complex, how are companies keeping an eye on their brand? Jamey Boiter delves into the rise of the Chief Brand Officer (CBO), a role we have played for our clients for years. Read more here: https://lnkd.in/eP8TaQg8

In our latest blog post, we dive into the crucial role of the Chief Brand Officer. As a role we often play for our clients, we've seen firsthand just how important it is to the life and culture of your brand and business. Check out our insights on #brandesign #brandstrategy #brandecosystem #designinnovation BOLTGROUP

Brand integrity is everything!

When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀

Your brand's reputation is a valuable asset. In fact, a global study by Weber Shandwick estimates that 63% of a company’s value is tied to brand reputation. If you want a built-in team of evangelists singing your praises, a brand ambassador program is absolutely the way to go. 💡 #BrandReputation #BrandTrust #MarketingStrategy #BrandStrategy #BrandAmbassadors

What Role Does Faith Play in Building Brands?

We’re setting new standards for brands. For the last decade, we’ve been celebrating people on our stage. The Brand Hall of Fame is the next evolution. It's where we celebrate those who have significantly influenced the marketing and business landscape. It's not just an accolade; it's a valuable tool for brands to gauge their own aspirations and achievements. By understanding the stringent evaluation criteria used to honor the most iconic brands and marketers in North America, brands can gain insights into what sets them apart and how they can strive for excellence. If you're a brand owner, read The Brand Hall of Fame charter here: https://bit.ly/3Txokdq. We hope you'll join us as we set the standard for what’s possible.

Brand strategy can leave you bamboozled... so I spent a great afternoon with these lovely business folks to help them untangle the subject. We talked about brand as reputation, the importance of personal brands, how to find your USP, how to embed your vision and values, how to create a better culture, and why purpose ties everything together. As usual, we went completely off script, celebrated a good few lightbulb moments, had a good laugh, and many a gast was flabbered. But in the end, everybody left un-bamboozled 😄 Thank you Leadership and Enterprise Centre at Cardiff Met for having me back to lead Module 6 - Building a Brand for the Help to Grow: Management Course 🙌 And special thanks to Richard Andrews, Annie Thompsett, David Crean, Richard Crean, Ellie Fowler, Chris McDermid, James Haldar-Beavis, Hannah Dineen, Owen Saer, Katie Watkins-Young (MCIEH CEnvH) and Helen Martin for being such excellent sports for the full four hours of this! —————————— I’m Marina Hauer. I upend everything you thought you knew about brand, and leave you with clarity and control 😉 💌 I send out weekly brand-building tips 🌈 Get them at https://lnkd.in/enTKaSRs 🔮 Or DM me for bespoke brand magic that puts YOU beyond competition #brandbuilding #brandstrategy #businessdevelopment #personalbrand #reputation

Building brand culture MUST be built on ethics and integrity. There are costs and real benefits to building a culture correctly. I talk about the elephant in the room and other ways to really strengthen your brand so you can build brand equity. I put together a *no pitch* webinar masterclass. Watch it here: https://lnkd.in/ehDbPBHA

Brand bravery as the catalyst for cultural change. To resonate with customers in today’s overly saturated market, Grid’s General Manager Xavier Marot challenges brands to be braver by standing firm in their beliefs and values instead of simply responding to changing opinions and trends. #makeitmeansomething #brandbuilding #culturalchange #brandbravery