Kevin Rutherford’s Post

Just got back from the industries largest trade show in glitzy Las Vegas! 🤑💰 🃏♦️🎰 Connect with me to hear about our adventures and learn about fun and interesting ways to brand your message! Lunch and Learn this Thursday - DM me for details. #brandmarketing #innovativebranding #businessgrowth #industrytrends #productinnovation #stackablesensations #brandingwithDee

➡️ SAVE $500 TODAY ONLY ⬅️ Trade shows can be an incredible way to find new wholesale partners, secure a distribution agreement, stay top-of-mind with your existing accounts, or connect with your next investor. BUT... Going into a show without a clear plan to make back your investment? Or without a follow up strategy to fully maximize the leads you make at the show? 🫠 www.alliball.com/deals That's like deciding to run the Boston Marathon the week before the race. No training. No recovery plan. AKA a surefire way to face exhaustion, injuries, and an early exit. Don't let Fancy Food, Expo West, Newtopia Now, The Good Food Mercantile, or any other show on your radar be your failed Boston Marathon of '25. Why this prep pack? 🤔 I'm so glad you asked. Here's what all it's got: ✔️ Sales Maximizer Mini Training ($199): 3 Steps to a High ROI Tradeshow - Learn the essential strategies to ensure your event delivers maximum results. ✔️ The Introvert's Guide to Painless Tradeshows ($99): Navigate events stress-free, even if large crowds or awkward cocktail hours aren't your thing. ✔️ SOS Trade Show Survival Guide ($149): Our easy-breezy plan to ensure you're fully prepared for your next trade show, even at the last minute. ✔️ Close That Deal: Trade Show Follow-Up Toolkit ($199): A foolproof system to engage buyers and lock in partnerships after the show. Don't let your hard work and leads go to waste - here you'll ensure you have a plan for following up on warm contacts and getting those first purchase orders. ✔️ Trade Show FAQs Roundup ($99): Your top event-related questions answered by industry experts. Are you ready to have a booth or should you walk the floor? How many samples do you need? What can I do to get appointments with Buyers? do I need the digital scanners? We've got you covered. Here's the link to purchase while you can: www.alliball.com/deals 🛒🛒🛒🛒🛒 #foodbizwiz #foodfounders #blackfriday2024 #foodandbeverage #retailready #cpgbrands

Fun Fact Friday 🎉 
Thinking about attending or exhibiting at a trade show? Here’s why it’s a must: ✨ 92% of attendees come to discover new and exciting products—so if you’ve got something innovative, you’ve already won them over!
👔 Even better, 82% of attendees have the power to make purchasing decisions. Your next big client could be right there on the show floor!
🎁 And here’s a little secret: 52% of visitors are drawn to booths with giveaways. People love walking away with something special! So, if you’ve got something amazing to display, the trade show floor is where it all happens! Let Feronialab help you create an eye-catching booth that stands out from the crowd! 🚀 #FunFactFriday #FeroniaLab #EventMarketing #BrandAwareness #InnovationOnDisplay #TradeShowSuccess

“Truly unique takeaways.” Event and conference organisers, do want your audience to leave with more than a fabulous tote bag and a new eco coffee cup? How about some truly unique takeaways? What about giving your audience “a transformative approach” to telling a brand story that help them will out-story their competition? This was a snippet of the feedback from my most recent talk at a members’ conference at The Belfry in Birmingham. If you want to know more and to talk about booking me for a 2025 event, just DM me with ‘OUT STORY’ (or tag the event organiser in your life) and let’s talk about sizzling hot takeaways that don’t give you indigestion.

5 Mistakes to Avoid When Creating Your Trade Show Booth... So, you’re about to dive into creating a trade show booth? Before you go full send, make sure you don’t make these rookie mistakes: Winging it without a plan – "We'll figure it out as we go" sounds adventurous, but it’s also a fast track to not being on your best when the show starts. Champagne taste with a beer budget – It’s totally fine to dream big on a budget, but let’s talk about that upfront! Brand amnesia – If your booth doesn’t scream YOU, you’re doing it wrong. Don’t let visitors wonder who the heck you are. Forgetting about logistics – Just because your booth looks beautiful on a computer doesn’t mean it magically shows up on-site and ready to go. Procrastinating like a pro – The show might be three months away, but trust us—you’re already behind. #TradeShowBooth #BoothGoals #MarketingMishaps #PlanAhead #EventMarketingDoneRight #HumidCreatives #BoothFails #ExhibitDesign #TradeShowLife #DontBeThatBooth #SEMA #SeaOtterClassic #TheRunningEvent #ExpoWest #iCast #PGAShow

🎪 The #1 Thing Companies Do Wrong at Trade Shows Trade shows are a goldmine for connections, but are you fully leveraging their potential? After 12 years and 30+ trade shows, I've found the main thing that companies forget to do, is the post-event follow-up! I get it, the lead-up to the event is exhausting, and by the time the event is over, you don't even want to think about it anymore. But the follow-ups are the most important part! Make sure to have a solid post-show plan before the show even starts. How do you prep for trade show season? Share your favorite hacks below! #TradeShowTips #B2BMarketing #EventStrategy

Helping you exhibit your best in 2025! With a new year on the horizon, I’m excited to help my clients take their trade show game to the next level. For me, success isn’t about chasing trends - it’s about strategy, clear goals, and meaningful engagement. Here’s where I’ll be focusing to help my clients thrive in 2025: ➡️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐅𝐢𝐫𝐬𝐭 Trade shows shouldn’t feel like a shot in the dark. Together, we’ll identify what success looks like for you, map out achievable goals, and align your efforts with your larger business strategy. ➡️ 𝐏𝐮𝐫𝐩𝐨𝐬𝐞𝐟𝐮𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 Every exhibit should engage your audience and spark connections. By understanding your customers’ needs, we’ll create experiences that resonate and leave a lasting impression. ➡️ 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐖𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 How do we know what works? By setting clear metrics and learning from every show. It’s all about continuous improvement and building momentum, one event at a time. When done right, trade shows are more than events - they’re opportunities to make strategic connections, drive engagement, and fuel growth. Together, we’ll turn your exhibit into a platform for success and make 2025 your best year yet on the show floor! Ready to get started? #TradeShowStrategy #EventMarketing #ExhibitYourBest #CustomerEngagement #PurposefulPlanning

Beetlejuice Beetlejuice popcorn buckets. Beetlejuice Beetlejuice popcorn buckets. Beetlejuice Beetlejuice popcorn buckets. Collectible popcorn buckets are becoming all the rage, and theaters are running out of places to put these things. But Regal’s new line of #BeetlejuiceBeetlejuicePopcornBuckets may force them to find more storage space. How is your company's #swag? Boring or amazingly memorable. Does your swag tell a story or provide an evergreen prize for your clients or at a tradeshow? StellaPop StellaPop #PopcornBucket. Say it three times; you never know who might pop over.

#CES2025, we’re coming for you—and all the #experiential marketing trends you’ve got. From tech breakthroughs to big ideas, we’re ready to explore what’s next in creating standout brand experiences. Stay tuned as we uncover the sparks that will define 2025. #brandexperience #exhibits #tech #tradeshow #trends

📣 You Heard It Here THIRST 🥛 Leslie Ledford, Senior Partnerships Director at Social Nature, and Paul Voge, Co-Founder of Aura Bora, chatted with Taste Radio at the recent #BevNETLiveNYC tradeshow. 👉 Listen @ the 12:00 min mark as they delve into how our 3+ year collaboration has fueled Aura Bora's leap into mainstream retail, and learn how Paul uses Social Nature’s consumer insights for retail buyer conversations. Leslie underscores the value of long-term partnerships: "Our ongoing collaboration allows us to deeply understand Aura Bora's evolving needs and craft tailored campaigns as they expand their market presence." Paul highlights Social Nature’s impact on retail strategies: “Three years later, we’re still using Social Nature. It’s something we love mentioning to Buyers... It’s more than numbers—you’re actually hearing from people who tried your products.” This interview is brimming with insights for emerging brands navigating retail growth! Click the 🔗 to hear it all! #SocialNature #AuraBora #RetailStrategy #MarketingInsights #PartnershipSuccess #ConsumerGoods #RetailExpansion #Beverage #CPG #BevNETLiveNYC Melissa Traverse BevNET.com