Kickstarter’s Post

The best creator partnerships are full funnel. BIC has nailed theirs with Martha x Snoop "Perfect for candles -- And more!" P.S. They added Willie Nelson 😂 Back to the strategy now... Most brands think of creators only for acquisition. But today, creators impact the entire buyer journey. Everything from awareness to advocacy. Awareness is only one of many stages. This growing BIC partnership? - It's on their displays - It's on their website - It's in their emails - It's in their ads - It's on social You see where I'm going. It's in all their programs. They found a winning creator play. And doubled down, adding a third creator. Then integrated it across their entireeee funnel. P.S. Who will be BIC's 4th creator partner? 👀 Let's hear your guess! -- 👋 P.S. Follow GRIN for more ♻️ Repost to share!

I've been using TeamSnap since my kids started sports, and it's incredible to see how it has evolved into a unique advertising platform. The ability to connect brands, local sports leagues, and parents has made it a game-changer for community-focused marketing. These are some good takeaways on community involvement and how it is crucial for keeping your brand top of mind. It offers practical tips for engaging your community and measuring the impact. https://lnkd.in/g54cAB2F

🚨 Today at noon! Bootstrapping your social media efforts can seem daunting, especially when you're also running a growing #startup. Join this one-hour Oregon Bioscience Incubator and OTRADI virtual lunch-and-learn today with s2s Public Relations's Caitlin Kryl for tangible takeaways and steps for making sure your social media drives real impact for you and your company, even on a shoestring (or *no*) budget. #startupmarketing #socialmedia

Here is to Channable celebrating their 10 year in the business! 🚀 If you have met me in the last 10 years, there is a big chance you aren't entirely familiar with my entrepreneurial background. Starting from the first summer break of my university studies, we had our own start up with my brother. It was a great ride, we took a couple of products from 0 to 1, however, it never scaled to a 50, 100+ strong organization and I eventually took a different direction. Every time I look at Channable, what Rob, Stefan and Robert built, and what it became today, I tell myself: "This is what I would have loved my own start-up to become!" Why do I think this way? 📘 They built a no-nonsense approach to building a product. A product which simply exists to serve customers, and customers only. There is absolutely no hidden agenda - the thing just works, there is no ridiculous work flow in the product to game some useless KPI to show the company/product bigger than what it is. 📒 Genuine care for people: Have an idea? Speak up. Don't like an idea? Share what you think. You think you could contribute or grow more in another role? Be their guest. You think the company needs a new role altogether to achieve X? Create your case and step up. 📕 Their ability to change their point of view: I still closely follow their feature releases (I'm also still in the industry, in the end) - and many of the latest features they shipped weren't very popular in the company just a few years back. I can only commend how receptive they are to customer needs and empower their teams to build the right things. And last but not least, the way they keep in touch with their alumni is also spectacular. Every time they celebrate their major milestones, there is always a note to us, as well. Happy birthday again, Channable! 🎉 Here is a photo with Channable's CEO Rob from their 10th anniversary celebration yesterday :)

📈 Ad costs are at record highs! It's time for a new approach. Why continue to pour funds into oversaturated markets? 🤔 Instead of battling for every click, why not build something lasting? Community-driven growth is not only cost-effective, it's transformative. 🌱 Focus on creating trust and nurturing relationships. This strategy turns casual members into lifelong customers. 🚀 Rethink, reinvest, reconnect. Shift from ephemeral ad campaigns to meaningful community engagement. Your future customers will thank you. #MarketingEvolution #BrandLoyalty #CommunityBuilding #LongTermGrowth #PYC #Community

At The Social Buddies, we don’t just market; we create magic! ✨ In today’s world, standing out isn’t just about having a great product; it’s about telling a story that captures hearts and minds. And that’s exactly what we do. Here’s how we add a splash of creativity to every campaign: 🎨 Custom Storytelling: We don’t believe in one-size-fits-all. Every brand has its unique narrative, and we make sure it’s heard loud and clear. 💡 Out-of-the-Box Ideas: We’re not afraid to push boundaries and explore unconventional paths. Creativity is our playground, and every campaign is a masterpiece. 🎯 Results-Driven Innovation: While creativity is at our core, we never lose sight of the numbers. Our innovative strategies are always aligned with your business goals, ensuring maximum ROI. Because at The Social Buddies, we believe marketing is an art. And every piece of art has the power to change the world. 🌎 Ready to make your brand unforgettable? Let’s create some magic together! ✨🔥

Small businesses are thriving on TikTok, and it's all thanks to the supportive community that rallies behind them. Whether it’s a tiny sports shop in Ireland, a cozy coffee shop in Vancouver, or an 880-year-old bed and breakfast in the UK, these businesses have one thing in common—they’re real, relatable, and they let people in on their journey. TikTok’s community loves that authenticity and genuinely wants to see small businesses succeed. The platform is all about positive engagement, and these businesses built their following by being real, not by having huge budgets or fancy content. So whether you're a coffee shop, tour company or a hotel, there’s a place for you on TikTok. It’s a space where people want to support and promote small businesses. Just share your story and let people be part of your journey. To see some real-life examples, watch the September 17 episode of This Week in Digital.

Today, having social media followers isn't enough 💬 To truly connect with your audience, businesses must build a community. But thriving online communities take time, engaging content, transparency, and authenticity to establish trust. That's where Networked comes in. We’ve designed our platform to make it as easy as possible for brands and businesses to establish branded communities that facilitate customer engagement, loyalty, and valuable feedback. You can easily create spaces to interact, drive brand advocacy, and reduce churn. Ready to take your community engagement to the next level? Sign up on Networked today and let's build your community together!

Three months ago we quite quietly opened a new community 🤫 . I never do anything quietly. My whole life is here, blow by blow, on LinkedIn, but this felt different. Big Up Club is an exclusive community and curated learning for start up Marketing Directors and CMOs. The beta cohort was a chance for us to experiment and learn. I *really* didn’t want everyone to know about it, so we could go slowly. I wanted the Founding Members to know that it was the start of something they could co-create. If it was public news, would they feel confident giving us transformative feedback? Well, I know now that it’s absolutely good enough to share. Our founding members told us... 💜 Big Up Club is making them better at their job 💜 ...making it easier to form connections 💜 The majority were extremely likely to recommend Big Up Club to another senior marketer We’re building the community slowly, together. Now, we’re opening the doors again for another 20 places. ⚡ Tag a B2C Marketing Director who needs to know. Link in the comments.

Calling All Business Rockstars! Guess what? Nextdoor Ads Manager is a game changer, and I can't wait to spill the beans! If you're in the business of making waves locally, you're gonna love this. Picture this: You, reaching your dream customers right in your own neighborhood, with ads that feel like they were made just for them. Sound like a dream? Well, it's your new reality with Nextdoor Ads Manager! So, why stick with the same old advertising routine when you can dive into the Nextdoor community and make some noise? Let's shake things up and show your neighborhood what you're made of! If you need someone to help you create campaigns or ads, I am your girl! #NextdoorAdsManager #LocalLegends #CommunityConnection Nextdoor JumpCrew #neighbors #ads #linkedin #mondaypost