📈 Allwyn, part of our Entertainment pillar, is growing fast and has plenty more opportunities to expand. Investments in innovation and digital transformation have helped grow the player base for the Illinois State Lottery to two-thirds of the adult population, and online revenues from $40 million to nearly $700 million annually. As Wayne Pickup, CEO of Allwyn North America, explains in an interview for the Czech newspaper, Hospodářské noviny he expects these bold strategies to drive significant growth: "We aim to double our revenue in the U.S. over the next few years. The opportunity will undoubtedly be in the area of technology and game provision, as more and more states are working to implement online lottery options and enhance the player experience online."
David E.
3d
Great to hear the rise in digital adoption and ideally this has seen a rise in A and B adoption, and subsequent increase in player base? One area for growth is product portfolio differentiation, and the US represents a significant opportunity to exploit, particularly via omni channel.
Good stuff Wayne...
Read the full interview at 👉 https://archiv.hn.cz/c7-67557540-12th10-b1bc537527a41ce