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In this article, discover how DOLs are revolutionizing healthcare, how they're different from KOLs, and how to leverage their influence for your brand. Use these insights to boost your digital presence and build trust in healthcare. #Pharma #DOLs https://bit.ly/3UmZkWR

Marketing can play a huge role in improving health outcomes. In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation and urges pharmaceutical marketers to focus on making connections within their marketing systems. Listen in 🎧 https://ow.ly/jUJn50QBTAA #healthcaremarketing #healthoutcomes #pharmamarketing

In the 20 years of my professional journey, I have continuously conversed with stakeholders from the healthcare marketing & life sciences fraternity to crack one answer -- What does it take for an HCP to prescribe a pharma-brand/drug?? -- only to realize that the answer lies in the effective messaging strategies that need to be woven around healthcare outcomes for both patients & HCPs. However, plain jane it may be, a life sciences marketing strategy can create an impact only if it helps HCPs achieve their ultimate goal – ensuring patient cure. Well, that's what I have grasped over the years. What's your thought? #foodforthought #TheHJWay #HCP #engagement #pharmaceuticals

Your medical information team is a vital customer-facing channel. It is one of the few functions, along with the field, that talk to customers daily. And the insights from these conversations can have a big impact on strategy. For example: ➡ Recurring inquiries help med info identify gaps and make critical label recommendations, leading to fewer questions, quicker decisions, and safer usage.  ➡ Data from med inquiries can be used to improve medical content, increasing its accuracy and making critical information easier for HCPs to find. ➡ Med info teams can help fill gaps in MSL coverage across regions, something that would be a financial burden otherwise. See how your team can grow its influence: https://bit.ly/3FheZQg #medicalaffairs #medicalinformation #pharmaceuticals

What are the most pressing challenges in digital HCP engagement for #pharma? Here is a snapshot from our latest research into evolving HCP and #pharma trends in this space. As we share further takeaways over the coming weeks, we hope you will find valuable insights to help steer effective #HCPengagement strategies. #EPGHealthResearch #Digital #MedicalAffairs #Pharmamarketing #Medcomms

“Pharmaceutical companies are increasingly focused on engaging the patients in their marketing campaigns, because it is helping make more informed health care decisions and helping the experience patients are going through.” We’re still reflecting on our conversation about the future of healthcare and pharma marketing last week with Collette Douaihy and Greg Reilly at dentsu health. Tune into the full episode here: https://lnkd.in/ezrtx6Y4

47% of attendees from our recent webinar believe Pharma should focus on a partner strategy for digital health solutions in drug delivery devices. Hear from our panelists’ thoughts on when a partner strategy is necessary, where are Pharma’s own strengths, and where Pharma should direct their efforts. What are your thoughts? Comment below. Watch our on-demand webinar "From Digital Health Alchemy to Chemistry" now 👉 https://hubs.ly/Q02BGvhg0 #DigitalHealth #Pharma

For #MedComms Day, we’re excited to share our latest blog post, ‘Eyes on the horizon: six (and a half) predictions for the future of healthcare communications’. Rapid advancements in technology and access to information are creating a fast-paced, dynamic landscape for the pharmaceutical/ biotech industry and medical community. Staying ahead of this transformation while providing exceptional customer experiences calls for a paradigm shift in how we approach medical communications and engagement. As a #MedComms agency, we can gather insights and bring fresh perspectives to help companies take advantage of the opportunities that the changing landscape presents. Check out our #MedComms Day blog post to learn more about our predictions for the changing healthcare communications landscape and how to adapt your approach to benefit from these changes. Click here to read the full article: https://loom.ly/MDA4kDs #MedComms Day 2024

Happy #MedComms Day everyone! A day to reflect on the future of healthcare communications. Take a look at our predictions for the future of our field below and please feel free to drop me a note if you would like to chat through how to adapt your approach to capitalize on these changes.

Your medicine's impact starts with packaging that reflects its value. Prioritizing patient experience is non-negotiable. Why bespoke packaging is important: → Enhances patient adherence & outcomes → Demonstrates a patient-centric commitment → Fuels innovation in the industry → Positions your brand as a leader How to shift your packaging mindset: → Deeply understand patient needs & challenges → Partner with experts for tailored solutions → Embrace co-creation for better results → Prioritize long-term impact over quick fixes Ask yourself: → Where might traditional packaging compromise the patient journey? → What unique requirements does my medication have? → How can packaging become an extension of patient care? → Am I making decisions based on habit or true necessity? Choose a packaging partner, not just a supplier. #pharmaceuticals #packaging #patientcentric #innovation #pharma