KNOREX’s Post

FYI: Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

FYI: Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

How do consumers view DOOH advertising? The majority find digital out-of-home ads to be very informative. They also find DOOH to be more innovative, memorable, and trustworthy than other channels. DOOH can be a powerful way to grab the attention of buyers and give them the information they need to make a purchase. Find out how you can reach grocery and retail shoppers with adPlanet's DOOH network: https://loom.ly/7_EnfYw #advertisingandmarketing #consumerbehavior #programmatic #consumerinsights #mediaplanning #shoppermarketing #mediabuying #DOOH #adPlanet

Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

One of the main questions we get asked is how prDOOH can work within multi-channel campaigns. So we worked with our partner Yahoo Advertising to look at some brands who have done so, and understand the benefits they've seen. The full whitepaper is now available here: https://lnkd.in/exuXrDZr #prDOOH #multichannelcampaigns #incrementalvalue

With 88% of consumers noticing out-of-home ads, OOH is a powerful channel for generating visibility and awareness. Digital out-of-home offers even more options for making your message stand out and turning those impressions into action. Learn about DOOH advertising with adPlanet: https://loom.ly/Fnc4xk #marketingandadvertising #consumerinsights #mediaplanning #advertisingstrategies #DOOH #adPlanet

ICYMI: Hivestack’s approach to programmatic DOOH ad serving: Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of […] #DOOH #digitalbillboards #digitalsignage

FYI: How @MovingWalls runs #programmaticDOOH campaigns on thousands of screens across the globe (Video, 1:10:36): Interview with Srikanth Ramachandran, Founder of Moving Walls an adtech company that specializes in innovative out of home (OOH) media solutions. With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe. In […] #DOOH #digitalbillboards #digitalsignage