Kochava reposted this
With Google’s decision to sidestep directly eliminating third-party cookies in #Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword. #thirdpartycookies In this piece by Ronan Shields and Seb Joseph, we speak to Charles F Manning of Kochava, Andrew Casale of Index Exchange, Loch Rose of Epsilon, Anthony Katsur of IAB Tech Lab, Paul Bannister of Raptive, and Jason Bier of Adstra.
An important read for anyone in tech 👏🏻