Check out this video where Splenda's Summer Beale takes us behind the scenes of her collaboration with KCL. She shares how Splenda capitalizes
on relevant micro-moments to drive repeat purchases and build a healthy consumer base. Plus, she dives into the different tactics that led to a 213% sales lift.
Kanye’s Yeezy merch stock liquidation strategy:
- premium TV placement during Superbowl 2024, ad promoting the Yeezy.com website
- highest Superbowl reach ever thanks also to Taylor Swift - Travis Kelsey relationship (123M people watching live on TV)
- $5M estimated media buying cost for 30 seconds (air time in selected cities)
- TV ad becoming viral organic post on all Social Media channels thanks to selfie-style video with $0 production cost and all the words straight to the point, never done before
- single pricing for all merch, $20; $180 discount on Yeezy Pods (applicable retroactively on demand)
- 7% transaction rate, 294 K orders; people buying in bulk to resell later as collectible
- single page site with product boxes, 0 fluff; against all digital marketing best practices, but somehow it works; no distractions from the transaction goal, no friction
- revenue 24h after Superbowl $19M
Kevin Bessat, Head of Channel and Partnerships at OneStock, is our latest Greatest Minds in Partnerships feature! 🙌
In just 9 months, Kevin managed to:
🔧 build OneStock's partnership program from scratch
♻️ establish internal and external processes
🤝 secure several projects with valuable partners
Want to learn how he did it? Dive deeper into the article below. 👇
👉 https://bit.ly/gmnpone
Are you celebrating anything this week?
We're all about celebrating here at Acknowledge (obviously!) whether that's via the deal tombstones or awards or even framed cartoons about your deal closure. Whilst it's great to celebrate the big things it's important to celebrate those small wins - so let us know in the comments below
#celebratingbusiness#smallwins#celebration
"You gotta meet your customers where they are." - SJ
🚶♂️ Every day, I walk through Virginia's MacArthur Mall, once the heartbeat of Hampton Roads. I remember being 18, working at RadioShack, and setting up the store. Christmas just wasn't Christmas until you visited the mall.
I'll be candid here: this SUCKS! 😔 But what can we learn from this?
Check out my latest video 📹✨
#CustomerExperience#RetailEvolution#BusinessGrowth#EntrepreneurLife#HonestPost#RawThoughts Put customers first, get MJB in your business today--> Magazine Jukebox
Todd Creek Living and Erie Friends & Neighbors | Over 30 Colorado Communities | Digital Marketing | Multi-Platforms to get your message seen | Listings to Rank Higher | Division Leader Hiring in Texas and Colorado
According to LinkedIn, I just celebrated my 2nd anniversary of my shared journey with Justin to build Ragin' Raccoon.
Here are 2 lessons I've learned about building a biz:
1. It's hard - if you can't stomach chasing your own tail some days, getting kicks in the face, or wondering why you even bothered, stay at your 9-5.
It's easier and probably safer.
2. It's rewarding - if you can get past my first point, the wins are definitely rewarding. Building something brick by brick isn't without challenges, but it feels amazing to see the full picture come into view.
My only piece of advice for biz building actually comes from Y Combinator (and I'm loosely quoting):
Focus on your own business, not your competitor's business (or really anyone else's business). You're more likely to kill your own biz than they are.
Focus on your own sh*t.
stay blessed, never stressed
vid: I couldn't access my other camera roll photos, so peep my hair cut, I guess.
U.S. & International Director of Strategic Accounts, DaaS - at Black Book - More than just a book. Thought Leader, Life Long Industry Disrupter, Dealer Advocate, Speaker & Vlogger. Husband, Step-dad, Brother, & Uncle
Hello Friends,
I've been out for a while, and I will resume A Rising Tide Insights and Black Book Market Updates in a few weeks.
In the meantime, you have heard the word "ALIGNMENT" in nearly every vlog I have shared. So 2024 is the year of Alignment.
1. Your Buyer profile has changed. Have you ALIGNED your marketing strategy to cater to those new dynamics?
2. Your Inventory mix must change; in truth, you ought to have started ALIGNING your inventory mix to fit the changing consumer dynamic back in the summer. It is easier to change your inventory than it is to change your customer.
3. ALIGNING your lender scorecards and approval ratios to match your inventory and consumer mix.
A phenomenal Black Book partner and friend, Shane Born of ProMax, eloquently outlines the business's future and how to prepare for it now in this great interview hosted by AutoSuccess Executive Spotlight. Don't wait; the technology and market dynamics are shifting faster than ever.
https://lnkd.in/g6fRMH-K
We do our best to have an impressive booth at every show we go to. You should see all our grabber blue Cascade Trader flags! And the big baskets of candy we bring! But we just can’t compare ourselves with the huge, multinational companies next to us.
And we don’t have to. In the long run, it’s all about the quality of your product and how you treat people, not how cool you look. Even without all the fanciest decorations, the customers that come around to visit us are best in show. ⭐️
#tradeshow#smallbusiness#familybusiness#heavyequipment#dealership#smallbusinesstips
Today, we’re introducing Boulevard’s Best, a new series where we look at vital business metrics to highlight best practices from top businesses on Boulevard. The first episode focuses on add-on services and how they can drive revenue. Here are some highlights:
🏆 The top 10% of Boulevard businesses excel at using add-on services, adding at least one additional service to 34% of appts.
💰 Appointments with add-ons have a 63% higher average ticket value.
🗓️ Add-on services drive retention, with customers who use add-ons being 25% more likely to return with 90 days.
What can businesses do to encourage people to add services? Optimize online booking to make add-ons available to clients, and train staff on all services so they’re ready to talk about add-ons when appropriate. Check out the full video for all the stats! 👇
#joinblvdhttps://gag.gl/TDMfmv
Post 1: How to seamlessly integrate existing record names into a new picklist field, we'll establish the picklist options based on the values present in the current record names, ensuring a cohesive and comprehensive selection process.
Head of Sales
1moSummer Beale is a true ⭐️.