Krazy Squad Series: Kim Helsell

A series that offers a peek inside the (part-hustle, part-science) world of KCL. Through these spotlights, we'll showcase the diverse talents, innovative minds, and dynamic personalities that make up our squad. It's not just about highlighting our achievements; it's about giving a real, behind-the-scenes look at who we are and what drives us.

Q + A

1. Brief one-sentence description of what you do at KCL: I gather, clean, organize, and analyze data for stakeholders at KCL, empowering them to make informed business decisions.
2. What kind of deals get you really hyped up to work on? CPG deals. I'm passionate about showing people how they can maximize their savings on food and supplies by stacking sales, coupons, and rebates.
3. Share a fun fact most people don’t know about you: I enjoy assembling things, so whenever my family buys something that needs putting together, I joyfully volunteer myself.
4. What inspired your transition from Digital Content Creator to Data Analyst, Content Marketing at KCL? I have a background in programming and analytics, making the transition a natural fit when this position opened on the business insights team.
5. How do you leverage data to enhance KCL’s content strategy and engagement? I play a key role in constructing and delivering reports that track performance across various areas of the company. These reports are instrumental for other teams, enabling them to make informed decisions regarding our content strategy.
6. What’s the most surprising trend or pattern you’ve uncovered in KCL’s data? While I can't think of a specific example right now, I always find it fascinating to see which deals resonate most with our readers.
7. What’s your go-to place or activity to unwind and recharge your batteries? Lately, staying in and watching a good movie or series with my husband has been my go–to way to recharge. We just finished up Sweet Tooth on Netflix, which was an excellent show.
8. Can you share a piece of advice or a mantra that has guided your career? Take the path that makes you happy. When you're happy in your workplace, your overall output and contributions to the company will be significantly enhanced