Here's a look at how Sanofi's Marlo Yates, MBA successfully uses portfolio promotions and sweepstakes to boost awareness, engagement, and drive sales at Target, Walmart, and Walgreens.
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I have 2 quotes to share: “We continue to face a difficult operating environment, including persistent pressures on the U.S. consumer and the impact of recent marketplace dynamics which have eroded pharmacy margins…Our results and outlook reflect these headwinds, despite solid performance in both our International and U.S. Healthcare segments.” -Tim Wentworth, CEO of Walgreens Boots Alliance (Source: Forbes) “With higher prices at the pharmacy, consumers aren’t paying that anymore. They’re going to Amazon, they’re going to Costco or Walmart. So that’s forcing the pharmacies to cut price on a lot of those front [of] store items, which directly hurts the profit margins.” -Jeff Jonas, portfolio manager at Gabelli Funds (Source: Yahoo Finance) These two ALARMING quotes shed light on potential future challenges not only for Walgreens, but also for the pharmaceutical industry as a whole. #walgreens #pharmacy #insights #industry
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Walgreens Bites The Covid Dust For the first time since July 2020, Walgreens Boots Alliance Inc (NASDAQ: WBA) missed earnings expectations. Besides its disappointing fiscal third-quarter results, the retail pharmacy chain also slashed its full year earnings guidance in the face of lower consumer spending and a drop in demand for Covid vaccines and testing. Shares of Walgreens fell roughly 7% in premarket trading following the release. Fiscal Third Quarter Highlights Despite the earnings miss, Walgreens topped revenue expectations as sales grew 8.6% YoY to $35.42 billion, exceeding the expected $34.24 billion as retail pharmacy and health-care segments expanded. However, due to a lower operating income, the resulting net profit amounted to $118 million as it tanked a 59% YoY, with adjusted EPS of $1.00, below the expected $1.07. The U.S. retail pharmacy segment brought in $28 billion in sales as it grew 4.4% YoY with comparable sales at individual locations increasing 7% YoY. Pharmacy sales also increased 6.3% YoY with comparable rising nearly 10% due to price inflation in brand ...Full story available on Benzinga.com
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Every so often on Google Trends "CVS and Walgreens the same" will have a sudden search spike. 🤔 People are noticing that these two pharmacies are close to each other - so much so that they're even searching the phrase "are CVS and Walgreens owned by the same company?" The confusion doesn't come from an unfounded place. The placement of these two pharmacy giants' stores is entirely purposeful and designed to maximise the number of visitors - heightened competition or no! Find out more about how this close proximity strategy works in our latest guide: https://lnkd.in/eQNhQxjF #CVS #Walgreens #Retail #Pharmacy
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📉 Walgreens Boots Alliance (WBA) Stock Drops 20% Amid Profit Guidance Cuts This morning, Walgreens Boots Alliance (WBA) saw a dramatic 20% drop in stock value after announcing a significant reduction in its profit guidance — the second downward adjustment this year. 📊 Revised Earnings Guidance: New Estimate: $2.80 - $2.95 per share Previous Estimate: $3.20 - $3.35 per share 🔍 CEO Tim Wentworth's New Strategy: CEO Tim Wentworth is executing a new strategy focused on revitalizing pharmacies and scaling back on healthcare services through VillageMD, where Walgreens is no longer a major stakeholder. 💼 Operational Changes: Downsizing unprofitable business segments Announcing additional store closures Tackling pricing pressures from prescription drugs 💬 Key Quote from CEO Tim Wentworth: "We're at the point where the current pharmacy model is not sustainable and the challenges in our operating environment require we approach the market differently. We are in active discussions ... to align incentives and ensure we are paid fairly." 📉 Impact of Pharmacy Benefits Managers (PBMs): PBMs are squeezing profit margins by setting prescription prices. Popular branded drugs (e.g., Mounjaro, Zepbound, Ozempic, Wegovy) offer lower profits. Ongoing shortages are reducing the supply of higher-margin generic drugs. 🏪 Store Performance and Shrink: 100% of profits come from 75% of stores, but the number of store closures is still undecided. Inflation is impacting discretionary spending, leading to a shift towards preferred partner brands and Walgreens' in-house brand. 📉 Current Stock Performance: Price: $11.73 (-25.13%) As of: 12:31 PM EDT Investors and industry watchers are closely monitoring these changes as Walgreens navigates a challenging market environment. #Walgreens #WBA #StockMarket #BusinessStrategy #Pharmacy #Earnings #Retail #Healthcare
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Pharmacies have been seeing a decline in recent years and one of the reasons for this is increased competition. The market is highly competitive, with large chains like CVS and Walgreens, as well as big-box retailers like Walmart and Costco, offering pharmacy services. These large entities can leverage economies of scale to offer lower prices and better deals, making it hard for smaller, independent pharmacies to compete. #Pharmacy #Competition #PharmTech #Pharmacist
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One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #founders #founder #consumergoods #fmcg #cofounders
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I Help Innovative Challenger Brands Breakthrough and Scale 2 x Faster into Major Grocery, Pharmacy & Health Retailers Using my Proven "5 Step CATALYST" Process.
One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #founders #founder #consumergoods #fmcg #cofounders
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I Help Innovative Challenger Brands Breakthrough and Scale 2 x Faster into Major Grocery, Pharmacy & Health Retailers Using my Proven "5 Step CATALYST" Process.
One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #founders #founder #consumergoods #fmcg #cofounders
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One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #founders #founder #consumergoods #fmcg #cofounders
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I Help Innovative Challenger Brands Breakthrough and Scale 2 x Faster into Major Grocery, Pharmacy & Health Retailers Using my Proven "5 Step CATALYST" Process.
One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #cpg #export #internationaltrade
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Head of Sales
1moSo proud of this partnership! Thank you Marlo Yates, MBA for being such a wonderful partner! We are lucky to have your support and continued partnership! You are truly one of the best! 💛