The Krazy Coupon Lady’s Post

*MgmtMonday* *#1* *Indra Nooyi was the CEO of Pepsi from 2006 to 2018. Her biography contains many pearls of wisdom, like this one on getting better results:* “As a leader, I could be very blunt in my drive to make sure we made all the right decisions. In some meetings, I would comment on plans directly and sometimes point out why I thought a unit’s strategy wouldn’t work. “Your strategy makes no sense,” I’d say. “There’s no way you can deliver the return you have assumed in your financial model.” This wasn’t popular—or effective. At some point, George Fisher, the CEO, noted my style and pulled me aside. “Be careful about throwing hand grenades,” he said. “You may turn people off even though you mean well.” George coached me to take a different tack, by saying, for example, “Help me understand how this comes together. As I see it, this technology platform requires a lot of investment and patience. Is it prudent to factor in a quick return?” Much as I hated this new, softer way of asking questions, I found it got results. I appreciated how George spoke to me—one-on-one, straight, and in a constructive tone.” _~ Source: My Life in Full: Work, Family, and Our Future_

On Wednesday, I had the pleasure of being in the Frito-Lay headquarters in Dallas for the Association of National Advertisers measurement conference. There were some great lessons learned but three I wanted to share with everyone. Ann Dragovits from Toyota spoke about learning to control Frequency to help improve overall Reach using programmatic buying. There were some great golden nuggets about why PG or Direct deals are good but the downside is loss of control over frequency across multiple properties or channels. Sadique Khan from IBM reminded the audience that siloes are everywhere, so marketers need to do as good a job communicating the goals and expected outcomes of campaigns internally as they do trying to get the customers to take actions.  Alignment leads to improvement. Jeremy Wasson spoke about the work Pepsi has done in-housing its media measurement. The years, the steps, the planning. The concept of there is cost avoidance, speed to market and adaptation of the model that all drive in-housing.  Each step has its own time and place, don't miss one. One comment was clear throughout the day. The Ad Tech companies and or Retailers who continue to hold back the log level data that is needed to properly measure (attribute) and understand how successful the media is performing are slowing down knowledge and progress in our industry.  #measurement #programmatic

#beverageindustry #Pepsi #cocacola #marketingandadvertising This failure of pepsi, teaches a very very important lesson on how to avoid a terrible product failure. From Coca-Cola’s stand point it teaches us how to kill a competitor's product using a marketing strategy!!! So in this case study lets deep dive and understand, Why did Pepsi release the crystal Pepsi? What went wrong with their business strategy? How did Cocacola kill Pepsi’s opportunity? And What are the lessons that we need to learn from this failure of pepsi?

Could you pick a side!?? It's the age-old question: Coke or Pepsi? Ford or Chevy? All about brands, and loyalty. Our loyalties to brands often run deep, like choosing between Batman and Superman. It's not just a choice; it's an identity. 🎯 This isn't just about taste or style; it's about what these brands represent in our lives. They're like our favorite sitcoms – familiar, comforting, and a part of who we are. ⏭ Gen Z is mixing it up. For them, it's less about 'either/or' and more about 'why not both?' They value diversity, sustainability, and innovation. They aren't just buying a product; they want to trust the brand and share its values. If a brand isn't standing up for something, it's sitting out. ☑ Don't underestimate the power of nostalgia! Retro is the new modern. Brands that tap into our love for the past, with a twist of today, are hitting the sweet spot. ☑ Looking ahead, brand rivalries will evolve. It's less about pitting Coke against Pepsi and more about how these brands can stand out in a rapidly changing world. Who will adapt, innovate, and win our hearts? Think Deeper Today....Have learnt something?? #bussinessdevelopment #mindset #success

Indra Nooyi was the CEO of Pepsi from 2006 to 2018. Her biography contains many pearls of wisdom, like this one on getting better results: “As a leader, I could be very blunt in my drive to make sure we made all the right decisions. In some meetings, I would comment on plans directly and sometimes point out why I thought a unit’s strategy wouldn’t work. “Your strategy makes no sense,” I’d say. “There’s no way you can deliver the return you have assumed in your financial model.” This wasn’t popular—or effective. At some point, George Fisher, the CEO, noted my style and pulled me aside. “Be careful about throwing hand grenades,” he said. “You may turn people off even though you mean well.” George coached me to take a different tack, by saying, for example, “Help me understand how this comes together. As I see it, this technology platform requires a lot of investment and patience. Is it prudent to factor in a quick return?” Much as I hated this new, softer way of asking questions, I found it got results. I appreciated how George spoke to me—one-on-one, straight, and in a constructive tone.” — Source: My Life in Full: Work, Family, and Our Future (Members can access my highlights here).

Pepsi brilliantly transformed its famous rivalry into a marketing stunt that emphasized its distinctive value 💥✅ When clients ask me to help them secure capital for expansion, I always ask them this question: How are you different or better than your competition? It's an uncomfortable question to ask but if they can't answer this question, then maybe capital is not the first thing they need for their expansion... Ready to transform your business challenges into opportunities? Let's schedule a call to discuss your options. www.calendly.com/alexa7

Remember when cars were happy? The Dodge Neon and New VW Beetle seemed to smile at you and we smiled back. Then cars got aggressive and angry and it seemed our national mood soon followed. So seeing this The Wall Street Journal headline just put a grin on my face and raises an interesting question. Can happier products and advertising improve how we feel as a country? Procter & Gamble thinks so by making toilet cleaning more fun with a Toilet Bomb. Molson Coors Beverage Company is putting the fun back into their advertising. PepsiCo is promoting affordable treats. The challenge lies with many people being stressed because of their inability to afford the basics. I have no idea if putting more fun into products and advertising will change our national psyche, but I hope so. It certainly can't hurt. #marketing #advertising #nationalpsyche #cpg #fmcg #culture

Hey VGP community! 🌟 This week, we're taking an exciting dive into the world of competition, drawing parallels between the recent Kendrick Lamar vs. Drake rap beef and some of the most iconic brand rivalries over the past 30 years. 🎤🔥 From the legendary Cola Wars of Coke vs. Pepsi to the retail battles of Walmart vs. Target, and the fast-food face-off between McDonald's and Burger King, we explore how intense rivalries can drive innovation, improve consumer choice, and keep markets dynamic. 🚀 But it's not all smooth sailing—these conflicts also come with risks like market saturation and price wars. Discover the lessons brand owners can learn from these epic battles and get inspired to leverage competition for your business success. 🛒 Don’t miss out on this insightful read—perfect for entrepreneurs, marketers, and anyone fascinated by the power of rivalry! Read the full article now and see which major brand could be the next big competitor in line. 🌍🏆 #BrandWars #Innovation #Competition #VGPWeekly [Read the full article here] 👇  https://wix.to/UsaKFyj #newVGPblogpost

Hey VGP community! 🌟 This week, we're taking an exciting dive into the world of competition, drawing parallels between the recent Kendrick Lamar vs. Drake rap beef and some of the most iconic brand rivalries over the past 30 years. 🎤🔥 From the legendary Cola Wars of Coke vs. Pepsi to the retail battles of Walmart vs. Target, and the fast-food face-off between McDonald's and Burger King, we explore how intense rivalries can drive innovation, improve consumer choice, and keep markets dynamic. 🚀 But it's not all smooth sailing—these conflicts also come with risks like market saturation and price wars. Discover the lessons brand owners can learn from these epic battles and get inspired to leverage competition for your business success. 🛒 Don’t miss out on this insightful read—perfect for entrepreneurs, marketers, and anyone fascinated by the power of rivalry! Read the full article now and see which major brand could be the next big competitor in line. 🌍🏆 #BrandWars #Innovation #Competition #VGPWeekly [Read the full article here] 👇 https://wix.to/UsaKFyj #newVGPblogpost

In 1975, Pepsi pulled off one of the most audacious moves in marketing history: The Pepsi Challenge. Through a simple blind taste test, people were asked to compare Pepsi and Coca-Cola without knowing which was which. The surprising result? Many chose Pepsi. Leveraging this insight, Pepsi launched a massive media campaign to showcase that consumers preferred their product, stealing millions of Coca-Cola’s customers and capturing over $1 billion of market share. It wasn’t just about taste—it was about tapping into consumer psychology. Pepsi’s boldness ignited curiosity, stirred competition, and disrupted the status quo. Their media blitz changed the marketing game, forcing Coca-Cola into a panicked response with “New Coke,” which backfired. This moment taught us an invaluable lesson: even the most iconic brands can stumble if they don’t stay in tune with consumer needs. The Cola Wars weren’t just about soda—they were a showcase of marketing innovation, strategy, and the power of bold moves. For anyone in business, this serves as a reminder to always think ahead, take risks, and be ready to disrupt. Sometimes, the simplest idea, like a taste test, can have the most profound impact on an entire industry. #MarketingStrategy #PepsiChallenge #Disruption #Innovation #BrandWars #ConsumerPsychology #Advertising #BusinessLessons #BoldMoves #Leadership #CompetitiveAdvantage #LegacyBuilders