The Krazy Coupon Lady’s Post

Big news. The impact of increased UPF awareness is fast turning from a trickle to a torrent. Very interesting to see Shareholder activism play a role here too. With this 'trend' lighting up many of the PESTLE drivers, do you think UPFs are going to create the next big pivot point in fmcg? How will does this topic impact you, your role and your brands? https://lnkd.in/eDB5jx47 #fmcg #categorymanagement #insights

It appears that Unilever, who purchased Ben & Jerry’s ice cream in 2000 has had enough of dealing with the independent board of Ben& Jerry’s and the rising cost of making ice cream paired with declining sales. There is concern that ice cream sales are slowing down and with the new weight loss drugs, sales could get hurt even more. I know myself, I will never cut back on my evening consumption of ice cream. I’ve never been a consumer of Ben & Jerry’s, but since they feel the need to not just be in the ice cream business and instead be involved in politics as well, it may not be easy to sell this to another company or on the public market. The independent board will still be retained on decision-making about its “social“ mission. There have been times throughout the last 24 years that its independent board and Unilever have had some major disagreements. At one point, it got so bad that Ben & Jerry’s sued Unilever. This is unheard of in the corporate world. The two sides did eventually settle but it appears the scars still run deep. To sweeten the deal it will also include other leading brands such as Magnum, Breyers, and Klondike. I do believe the independent board will be a problem and it could cause a low sale price for Unilever. #unilever #benandjerrys #consumerspending #icecreamsales #icecreamcost #weightloss #weightlossdrugs #economy #icecreamconsumption #icecreamcompanies #stock #stockprice #investing

It appears that Unilever, who purchased Ben & Jerry’s ice cream in 2000 has had enough of dealing with the independent board of Ben& Jerry’s and the rising cost of making ice cream paired with declining sales. There is concern that ice cream sales are slowing down and with the new weight loss drugs, sales could get hurt even more. I know myself, I will never cut back on my evening consumption of ice cream. I’ve never been a consumer of Ben & Jerry’s, but since they feel the need to not just be in the ice cream business and instead be involved in politics as well, it may not be easy to sell this to another company or on the public market. The independent board will still be retained on decision-making about its “social“ mission. There have been times throughout the last 24 years that its independent board and Unilever have had some major disagreements. At one point, it got so bad that Ben & Jerry’s sued Unilever. This is unheard of in the corporate world. The two sides did eventually settle but it appears the scars still run deep. To sweeten the deal it will also include other leading brands such as Magnum, Breyers, and Klondike. I do believe the independent board will be a problem and it could cause a low sale price for Unilever. #unilever #benandjerrys #consumerspending #icecreamsales #icecreamcost #weightloss #weightlossdrugs #economy #icecreamconsumption #icecreamcompanies #stock #stockprice #investing

Private label sales go thru the roof 🚀 3 tips for Food business to increase private label turnover! The turnover of private label brands grew by 13% in 2023 - more than double the rate of manufacturers brand sales. Do you want to increase your private label sales? Here are 3 essential tips: > Outsource your production to a contract manufacturer: safes costs and valuable time. > Keep up to date with consumer lifestyle changes: A McKinsey report shows that are the most successful. > Focus on categories with volume and visibility, like snacks, dairy, and beverages. Remember, brand loyalty in certain segments can make market share capture challenging. Good luck and remember we, as Cibus Nexum, are here to help whenever you find yourself stuck in the process of growing your private label brand. #foodindustry #contractmanufacturing #plantbased

Despite experiencing robust growth since the days of the Covid pandemic, the Australian dishwashing detergent market remains fiercely competitive. Case in point are the legal battles of Reckitt Benckiser and Proctor & Gamble - defending claims for their short-cycle brand variants: Finish Ultimate Plus and Fairy 30-Minute Miracle. The Federal Court of Australia has recently found however that both lacked sufficient scientific evidence of performance over the standard counterparts. And just in: Choice Magazine tested and revealed that Aldi’s economy brand Logix Platinum provided the best overall performance from 40 dishwashing detergents. Premium products may not always come out on top, but it does highlight that claims must avoid misleading consumers. https://lnkd.in/gCUGH6Py https://lnkd.in/gbM4WqKW

What are fortified foods, and why should consumers care about them? Suzy's Melissa Dunn and New Hope Network's Bill Giebler will discuss functional vs fortified foods, consumer perceptions, and innovative brands. Don't miss out—register now! suzy.news/nhn-ff-li #fortifiedfoods #consumerinsights #MRX

It appears that Unilever, who purchased Ben & Jerry’s ice cream in 2000 has had enough of dealing with the independent board of Ben& Jerry’s and the rising cost of making ice cream paired with declining sales. There is concern that ice cream sales are slowing down and with the new weight loss drugs, sales could get hurt even more. I know myself, I will never cut back on my evening consumption of ice cream. I’ve never been a consumer of Ben & Jerry’s, but since they feel the need to not just be in the ice cream business and instead be involved in politics as well, it may not be easy to sell this to another company or on the public market. The independent board will still be retained on decision-making about its “social“ mission. There have been times throughout the last 24 years that its independent board and Unilever have had some major disagreements. At one point, it got so bad that Ben & Jerry’s sued Unilever. This is unheard of in the corporate world. The two sides did eventually settle but it appears the scars still run deep. To sweeten the deal it will also include other leading brands such as Magnum, Breyers, and Klondike. I do believe the independent board will be a problem and it could cause a low sale price for Unilever. #unilever #benandjerrys #consumerspending #icecreamsales #icecreamcost #weightloss #weightlossdrugs #economy #icecreamconsumption #icecreamcompanies #stock #stockprice #investing

We beat Heinz 🙌 Any challenger brand on Linkedin will no doubt have moments where you feel like the under dog, it drives us to make a change and gives us purpose in what we do. For us, it's providing healthier swaps (We see you Heinz & Hellmanns - clever/deceitful use of "real & good") that are free from seed oils, refined sugar and chemical preservatives like EDTA. For the first time ever on Online Grocery retailer X (you can probably guess who 😜), our best selling mayo sku beat Heinz's BEST selling mayo sku in ROS & Value terms and we also beat the ROS of all Hellmanns light sku's too compared to just 1 of our skus! We are also growing much faster, unit growth as a total brand at 64% YTD vs -3.9% for Hellmanns in the same time period. The underdogs are rising up 🎉 let's go fellow challenger health led brands - we got this!

Launching a successful challenger brand demands a fearless approach in the face of established, household names that may dominate market share. In a landscape driven by changing preferences, particularly from demographics like Gen Z and the increasingly health-conscious consumer market, challenger brands are now finding more opportunities than ever to disrupt existing norms. These brands leverage their agility, creativity, and a deep understanding of emerging trends to introduce novel concepts that align with shifting consumer values. Hunter & Gather Foods is a great example of this, with their best-selling mayo SKU beating a leading brand in ROS and Value terms. 👏 Take a look at this post from the brand's co-founder & CEO, Amy Moring. #challengerbrands #newproducts #disruptorbrands #fmcg

Here’s how RxBar became a $600M success story: RxBar put transparency first. They boldly listed ingredients front and center: “3 Egg Whites. 6 Almonds. 4 Cashews. 2 Dates. No B.S.” No fine print. No hidden sugars. Just real, good food. RxBar’s clean, straightforward packaging and cheeky “No B.S.” motto set them apart. The message was simple but powerful. No confusing labels. Just the essentials. RxBar has become the fastest-growing nutrition bar brand in the U.S. Competitors wanted to be them. Consumers wanted to buy them. And Kellogg’s bought them for $600M. Their journey shows the power of simplicity and boldness. If this post was helpful, please share it and follow for more. #Redesign #MarketingStrategy