Kristen Bryce’s Post

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Discover the impact of research on financial services marketing strategies! Learn from Marla Pieton, M.A. a bank marketer turned research leader, about how data-driven insights shape strategies and enhance customer engagement in banking. Learn from bank marketers about leveraging research to innovate and stay ahead in a competitive market. Read more - https://bit.ly/3W97vqG #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

“The digital customer journey is quickly becoming the next battleground for banks. As digital marketing opens up new ways of thinking about banking customers, it’s also creating a more complex playing field for the industry to navigate. Staying ahead of marketing trends and technology – like gen AI and automation – may make the difference between bringing in new revenue and falling behind the curve.”

Explore how data analytics in banking can improve account holders' financial well-being using data & marketing solutions. Check out Loni Luna's latest post to uncover 5 proven marketing strategies that empower banks and credit unions to offer personalized experiences and impactful products. #BankingInnovation #DataAnalytics #FinancialHealth #CustomerService

Explore how data analytics in banking can improve account holders' financial well-being using data & marketing solutions. Check out Loni Luna's latest post to uncover 5 proven marketing strategies that empower banks and credit unions to offer personalized experiences and impactful products. #BankingInnovation #DataAnalytics #FinancialHealth #CustomerService

Explore how data analytics in banking can improve account holders' financial well-being using data & marketing solutions. Check out Loni Luna's latest post to uncover 5 proven marketing strategies that empower banks and credit unions to offer personalized experiences and impactful products. #BankingInnovation #DataAnalytics #FinancialHealth #CustomerService

🌟 Transforming Banking with Customer-Centric Services 🌟 In today’s fast-paced digital world, one-size-fits-all banking is becoming a thing of the past. Customers expect tailored experiences that anticipate their needs and fit their unique lifestyles. Here's where services based on customer preferences and behavior come into play. 🔍 By leveraging advanced analytics, banks can gain deep insights into customer preferences, spending habits, and financial goals. This allows us to offer personalized financial products and recommendations—whether it’s tailored savings plans, investment advice, or spending insights. Key benefits of preference-based banking: 🔹 Enhanced Customer Loyalty: When customers feel understood, they’re more likely to stay engaged with our services. 🔹 Higher Revenue Potential: Personalized offers and products lead to better customer satisfaction and increased sales opportunities. 🔹 Improved Financial Wellness: Tailored recommendations help customers make informed financial decisions, boosting their overall financial health. As we enter an era driven by data and customer insights, implementing preference-based services is essential for a competitive edge and, more importantly, building lasting customer relationships. Let’s make banking more human, personalized, and responsive to individual needs! 💡 #BankingInnovation #CustomerExperience #PersonalizedBanking #DigitalBanking #CustomerCentric

While this article is specifically about the banking industry the concepts of using personalization to better communicate with your customers applies to almost every business. The author is involved with digital communications, but she her points apply to direct mail. #directmail #marketing #1to1marketing #personalization