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Lover of all things digital marketing & demand generation / ABM evangelist and Demandbase certified

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

The Impact of Research in Financial Services Marketing: A Bank Marketer Perspective

The Impact of Research in Financial Services Marketing: A Bank Marketer Perspective

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