Alkami Technology’s Post

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

🔍 Explore the transformative effects of research on financial services marketing strategies! Join Marla Pieton, M.A., a bank marketer turned research leader as she examines how data-driven insights drive strategies and elevate customer engagement in banking. Gain insights from bank marketers on utilizing research to innovate and maintain a competitive edge in the market. #FinancialServices #MarketingStrategy #CustomerExperience #DataDrivenInsights #BankingInnovation

In the rapidly evolving financial landscape, banks face the challenge of aligning their capabilities with growing consumer expectations. As highlighted by Allison Cerra, CMO at Alkami, and Jim Marous, CEO of Digital Banking Report, a significant cultural shift is necessary within financial institutions to meet these evolving needs. Current marketing strategies often miss the mark, creating a disconnect between customer expectations and service delivery. The traditional "spray-and-pray" marketing approach falls short of the modern goal of hyper-personalization. In light of recent economic volatility, customers seek stability and reassurance from their banks. To meet these expectations, understanding customer needs and investing in innovative, data-driven marketing strategies is vital. Embracing a customer-centric mindset and emerging technologies can help bridge the gap between customer needs and marketing strategies, fostering trust and delivering personalized experiences. The conversation emphasizes the need for a deep-rooted transformation within financial institutions. This transformation, extending from leadership to frontline staff, is crucial for meeting customer expectations, building trust, and navigating economic uncertainties. As the industry stands at a crossroads, it is essential for financial institutions to adapt to customer expectations, leverage emerging technologies, and deliver personalized experiences. By doing so, they can thrive in this changing landscape and build stronger customer relationships. Your thoughts and ideas are welcome. Please leave a comment below. Original article: https://lnkd.in/eAkqzE85

#FinancialServices companies tell us that their biggest #Marketing challenges can be traced back to a common issue: a lack of differentiation. Banking, in particular, suffers from this. In a discussion with Joy Macknight, editor of The Banker, Rob Mitchell suggests that marketers can use #ThoughtLeadership to develop a more effective approach to building #Brand and communicating objectives and values. Read more and watch Rob's interview here: https://lnkd.in/ePsU6bir

💡 In this article, marketers at banks, credit unions and fintech share the opportunities and challenges they face, along with trends in customer acquisition: https://ow.ly/biYe50Q7NnM

How are your cross-sell or win-back campaigns performing? If they could use a boost, take a look at this blog from the Data & Marketing product team at Alkami....Unlock the power of cross-selling with financial services marketing! Join Loni Luna to see how actionable data empowers banks and credit unions to enrich their influence among current account holders. #FinancialMarketing #CrossSelling #DataDriven #Banking #Marketing.

Looking to become a challenger in small business banking? Our BankiFi Chairman Tom Shen, along with Celent's report, explains why marketing and customer engagement techniques are crucial to success for incumbent banks and FIs looking to bolster their small business banking offering. Check out our blog for key takeaways from these industry experts and learn how to revolutionize your approach and attract more small business customers. #Banks #FinancialInstitutions #SmallBusinessEmpowerment #CustomerEngagement #Marketing 🔗 https://hubs.la/Q02bC2P60

Maximize your cross-selling potential with financial services marketing! Join Loni Luna to see how banks and credit unions use actionable data to expand their reach among existing account holders. Read more here 👉 https://bit.ly/3xPJUTy #FinancialMarketing #CrossSelling #DataDriven #Banking #Marketing