Customer Experience Leader | Driving Growth & Innovation | Retail Expert | Customer-Centric Strategist | Marketing & Communications
Well done to the French National Assembly 👏 Here's some fun (quite sickening!) facts on (the) fast(est) fashion: Shein drops around 10,000 new items on its website daily. It produces a few hundred of these styles and makes more IF people start to buy them. (So at a bare minimum this is 1 million pieces of clothing PER DAY.) At any one time, they have around 500,000 styles on their website. Calculate this into a year and you are looking at 356, 000, 000 pieces of clothing (at a minimum) from one brand each year in the world. The quality might ensure a couple of wears (if any! You've seen the hauls, right?), then it's binned. Here's a little more ... the manufacturer's rapid use of virgin polyesters and huge consumption of oil churns out the same amount of C02 as around 180 coal-fired power plants. Feel ill about this yet?
Today, we are at the dawn of a new era 🙏🏼 We are pleased to see that the French National Assembly Assemblée nationale will be discussing today a bill on Fast Fashion, brought forward by Anne-Cécile Violland. If it passes : 💥 Penalties of up to €10 for fast fashion clothing 🚫 Banning ultra fast fashion advertising It is the first legislation to directly tackle our biggest industry challenge: fast fashion. Vestiaire Collective was a pioneer in defining fast fashion brands through an activist committee. We have been developing a methodology to delineate fast fashion parameters and banning the ones falling short of our industry-defining standards for quality. We remain at the French government’s disposal to contribute to the discussions. Gabriel Attal Christophe Béchu At Vestiaire Collective, our mission is to transform the fashion industry for a more circular and sustainable future by empowering our community to drive the change. 👗♻️ A big collective bravo to all activists that have contributed to this amazing momentum Orsola de Castro Rachel Cernansky Dr. Christina Dean Eva Kruse Elizabeth (Liz) Ricketts Lauren Singer Lucianne Tonti Matteo Ward 👏🏽👏🏽👏🏽👏🏽 Lets hope that this bill will pass and marks the beginning of a new world with less and less Fast fashion 💪🏼
Wow - those are some sick stats Kylie Dadson! Thanks for sharing.
Agency Manager | Retail Talent Acquisition Expert | Frontline Retail WA
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