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Kyra's #GenZ State of Beauty Report: Part 2 💄💄 Earlier this week we rolled out our 2023 report on all things Gen Z, beauty, and social consumption. And with the report in full swing, we now want to dig in bit-by-bit to give you all the cliff notes on what makes this report so dang comprehensive (and a must-read 🔥). So today we're kicking things off with...FRAGRANCE. The TLDR: 🌸 45% of Gen Z owns 1-3 fragrances 🌸 50% are buying a fragrance without smelling it first 🌸 #Vanilla, #Rose and #fruity topped the list for favorite Gen Z scents this year 🌸 And Parfums Christian Dior came in at their #1 most preferred fragrance brand This is just the tip of the fragrance iceberg. For more insights, check out our free report HERE: https://lnkd.in/gVw48Z3H #KyraGZSOB #genz #socialemediamarketing #thoughtleadership

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