La Redoute’s Post

Interest data and analysis to reflect on: how should online sales channels evolve? Is it still about profitability or about marketing purposes in an multichannels vision? If so, how values should become primary on online channels to create loyalty, transparency and reliability putting sales in second place?

Best on the luxury market

Luxury Ecommerce is in Trouble Out of all the most popular luxury ecommerce retailers only one is profitable. German luxury ecommerce retailer Mytheresa. ➖ Luxury Ecommerce Retailers in Decline FARFETCH narrowly avoided bankruptcy and MATCHES recently went into administration. #farfetch YOOX, NET-A-PORTER and SSENSE are private companies and have not shared recent revenue or profitability figures. Yoox and Net A porter made a loss of at least $137 million in 2023. SSENSE hasn't shared profit figures which would suggest it doesn't make money. ➖ Popular but Not Profitable The websites of popular luxury ecommerce websites receive billions of visitors every year yet they haven't been able to turn this popularity into profit. #luxuryecommerce This highlights my opinion that it's not how many customers you have but what kind of customers. #luxuryecommerce ➖ Luxury Ecommerce Needs to Change Luxury ecommerce in my opinion is no longer fit for purpose. The market has changed and so has the customer. #luxurycustomer It will need to evolve. Not just the big online born players but also luxury brands will need to evolve their ecommerce strategies. Scientia est Potentia - Knowledge is Power #luxuryecommerce #thefreshkid

Mosaic to invest in online and roll out 40 new megastores Following its successful FY23 results, Mosaic Brands has announced ambitious plans for its omnichannel presence for the year ahead. Mosaic Brands has reported its final results for FY23 as being in line with the company’s July market update. Mosaic Brands operates Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme brands. FY23 resulted in a EBITDA of $ 17.1m for FY23 against a loss of $ 16.4m in the prior year, and a 6 percent absolute sales growth over 2022...... Mosaic to invest in online and roll out 40 new megastores https://bit.ly/45w7MaA Scott Evans | Mosaic Brands Ltd #Australia #Business #Retail #Fashion Rosalea Catterson Via powerretail.com.au

After several decades during which double-digit growth obscured the presence of unprofitable businesses, the current scenario reveals a market saturated with no quick-fix solutions like Digital Transformation or the allure of China. Consequently, a natural resolution is underway. - Previously, much of the competitive advantage relied on discounted pricing. Even a meticulously curated website like MF couldn't sustain itself as a viable business model. Thus, those who failed to cultivate a luxurious experience or cater to customers who prioritize price over expedited shipping, personalized service, or exclusive access are struggling. It's likely that what we define as the '#luxurycustomer' constitutes merely a niche segment, representing only a small fraction of their customer base. - The advent of the internet, particularly platforms like Instagram, has spawned numerous new luxury brands, many of which face inherent financial and supply chain instability. The dual impact of Covid and economic recession has intensified the pressure, leading to the demise of many such brands. - Brands now have the opportunity to reclaim control over pricing and merchandising by implementing a robust omni-channel strategy. There's no longer an untapped digital space to exploit through markdowns; instead, the focus should be on bridging the gap in terms of overall customer experience, consistency, and pricing.

😍 Yes! Pop-u store Elevate Luxury Brands' Image and Value!! Pop-up stores have become a vital tool for luxury brands, significantly enhancing their brand image and value. These temporary retail spaces offer a unique platform to engage with consumers, create a sense of exclusivity, and deliver a multi-sensory brand experience. By leveraging the limited-time nature of pop-ups, luxury brands can drive consumer engagement, boost sales, and generate buzz, ultimately elevating their perceived value. Additionally, pop-up stores allow brands to showcase limited-edition products and tell their story in a way that traditional retail settings cannot. As the retail landscape continues to evolve, pop-up stores have proven to be an invaluable asset for luxury brands looking to make a lasting impression and connect with their audience in new and exciting ways. Looking to opening your pop-up store in the near future? Dowload this whitepaper 👉🏼 https://lnkd.in/ew4GSh2G #popupstore #popupretail #retailenvironement #retailexperiece #luxurybrands #luxuryexperience Ghalia Boustani - Retail Consulting

💣 When you have been investing and developing for the past 3 years a disruptive tech addressing luxury brands distribution challenges and you can finally tell everyone about it. Thank you Maddyness for this amazing interview that efficiently sums up our Gaia Suite – our MONNIER Paris spinoff 🔥 https://lnkd.in/giXxKThK « We are witnessing a true omnichannel revolution. We see increasingly important and diverse distribution channels, such as marketplaces (...) In this context,consumer audiences pools are being redistributed. Piloting a complex sales strategy and the corresponding customer relationship is becoming increasingly complex." Thank you Maddyness https://lnkd.in/eHkVPyYa Flore Pilzer Anne-Sophie JOURDAN - OCHIN Florent Palomares Constance Quersonnier - de Lambilly Agence Raoul Paris Sibylle de Villeneuve #gaiasuite #omnicanal #retail #luxury #ecommerce #econcession #marketplace

What are the secrets of department stores to attract customers to their points of sale? In our latest article discovers department stores' omnichannel strategies to maximize and secure their in-store traffic. At a time when a differentiating customer experience is becoming a priority, the Galeries Lafayette, La Samaritaine, Le Bon Marché, and Printemps have clearly understood which levers can prove invaluable in acquiring more demanding customers too. 👉 For more insights read the full article at this link ➡️ https://lnkd.in/eDPWcA5p ⬅️ and discover : ✅ The latest innovations in customer flow management ✅ Examples illustrating recent successes Do you have any other success stories in mind? If so, don't hesitate to share them in the comments! #CustomerExperience #Retail #Booxi

🛍 𝐋𝐮𝐱𝐮𝐫𝐲 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐏𝐢𝐯𝐨𝐭𝐢𝐧𝐠 𝐢𝐧 𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞 The e-commerce landscape is rapidly transforming, especially within the luxury sector. FARFETCH's stake acquisition in YOOX NET-A-PORTER Group marks a pivotal move in a market where traditional e-tailers are striving to maintain relevance against direct brand offerings. 𝐁𝐲 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬: - Farfetch has witnessed a staggering 98% drop in share value since 2021. - YOOX Net-a-Porter Group reported a net loss of €541mn last year, amidst broader cooling in the sector. 1️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐡𝐢𝐟𝐭𝐬: E-concessions and ventures into discounted luxury markets are emerging as platforms like The Outnet adapt to the 29% drop in wholesale revenue reported by luxury groups aiming for tighter distribution control. 2️⃣ 𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐫 𝐏𝐢𝐜𝐭𝐮𝐫𝐞: With luxury brands themselves investing heavily in personalized online services, Claudia D’Arpizio from Bain & Company signals a potential consolidation on the horizon, pushing multi-brand e-commerce towards sustainable profitability. Amidst these shifts, luxury e-commerce must navigate a fine line between innovation and sustainability, with profitability hinging on strategic agility. #LuxuryEcommerce #DigitalShift #BusinessStrategy #GrowthNumbers

Did you know that Yocuda's dynamic digital receipt can revolutionise your customers' omnichannel experience? That is exactly what DECATHLON FRANCE did, and the results are outstanding: ✅ 342 Decathlon stores in France deployed ✅ 1 out of every 2 receipts is now digital ✅ 61% average open rate ✅ 4% average click-through rate Watch the video from La Retail Tech with Djamal SAID and Frédéric ALBERT to find out more: https://lnkd.in/eZvDfDXg #DigitalReceipts #RetailTech #OmnichannelExperience