Ladies on the Track’s Post

In the world of motorsports, a dramatic shift has begun to take place over the last few years. A number of initiatives have emerged, all with the common goal of driving change for women and girls in the motorsports industry. Racing initiatives like: 🏎 W Series 🏎 F1 Academy 🏎 Iron Dames 🏎 Girls on Track have identified and are addressing one of the primary obstacles for women in motorsports: the lack of racing and competing opportunities compared to their male counterparts. Here is a list of a few organisations that you should be following and can support to help them continue their important work.

I support #womeninmotorsport and I'm sharing this article because I 100% believe that More Than Equal is going to get a women on the F1 podium sooner than many think and because today is National Girls and Women's Sports Day. There was a great article in Forbes recently about what they are trying to achieve. If you want to learn more about supporting women in motorsports, check out Women in Motorsports North America

There were two significant announcements last week with regards to sponsorship of female drivers, further underlining the opportunities that brands are seeing in supporting women in motorsport. In the US, it was revealed that Katherine Legge will take to the track for her fourth Indy 500 at the end of May with Dale Coyne Racing, backed by E.L.F. BEAUTY as her primary sponsor. Having supported Legge in a smaller capacity in the past, this will represent the first time a beauty brand has served as the primary sponsor of a driver in the Indy 500 in the race's 100+ year history. On the domestic UK motorsport scene, Porsche Sprint Challenge GB driver Caitlin Wood will be supported by Mattel, Inc.'s Barbie during the 2024 season. As well as carrying the brand on her car's livery, the partnership will see ten young girls invited to each race weekend, with Caitlin also due to visit schools and universities to promote careers in STEM. These announcements, alongside the groundbreaking Charlotte Tilbury Beauty partnership in F1 Academy, not only show the growing appetite of brands to support women in motorsport, but also how increased female participation can open up new commercial opportunities for the sport with non-endemic brands. More than Equal's research survey exploring the gender gap in motorsport found that 46% of respondents think more highly of companies that support women in sport, and brands need only look to the likes of the WSL and the WNBA, to name just two, to see the growth opportunities that exist. #motorsport #womeninmotorsport #womeninsport #sportsbiz

🌟 Accounting for Success: The Female Superbike World Championship's Financial Health! 🌟 Dear Community, It is with immense joy that we present to you the financial status of our beloved Female Superbike World Championship. With determination and passion, we have built an empire that extends far beyond the finish line. Here's why our financial health is crucial for the future and continued success of our championship. 📈 Financial Stability: Our financial health is a stronghold, vital to ensuring the growth and ongoing development of the championship. With a steady increase in revenue and earnings, we find ourselves in a stable and prosperous position to invest in expansion and innovation. 🏆 Credibility and Legitimacy: Our financial health isn't just about numbers; it's also about our reputation and prestige in the world of motorsports. With the support of the FIM and our dedication to promoting gender equality, we have earned the respect and admiration of riders, teams, sponsors, and fans worldwide. 💡 Innovation and Sustainability: We leverage our financial health as a springboard for innovation and sustainability. We invest in cutting-edge technologies, development programs for female riders, corporate social responsibility initiatives, and much more to ensure our championship remains at the forefront and in line with the times. 🌍 Global Impact: Our financial health enables us to take the message of our championship to a global level. Through our presence on social media, television broadcasts, and events worldwide, we continue to inspire millions and open doors to a more inclusive and diverse future in motorsport. In conclusion, our financial health is not just a set of numbers on a page but the beating heart of our championship. It's the foundation on which we build our future and the legacy we leave for generations to come. Thank you for your ongoing support and trust in the Female Superbike World Championship. Together, we are writing the story of motorsport! 🏁🌟 #SuperbikeChampion #LegacyBuilder #EmpowerWomenInSport

Love seeing women representation in male dominated sports- Why is this partnership a game-changer? Well, according to The Female Quotient, a whopping 40% of F1 fans are women, contributing to a staggering total viewership of 1.5 billion during the 2022 season! Charlotte Tilbury Beauty recognized the untapped potential and immense following of female fans in motorsports, and they've stepped into the fast lane to support and elevate female talent in this male-dominated space. In the words of Charlotte Tilbury herself, "Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport." This partnership isn't just about cosmetics; it's about breaking down barriers, shattering stereotypes, and opening up the traditionally male-dominated world of motorsport to a new wave of talented young women. Here's to more groundbreaking partnerships that make us say, "Why didn't this happen sooner?"

🏁💄Ready? Set. Gloss. Go! The future of motorsports is female, & this makeup empire is doing something about it. For some background— F1 Academy is set up to inspire young women to explore the world of motorsport. They motivate this career path potential through the mentality: “When the odds are against her, we’re here to make it even.” Charlotte Tilbury Beauty stepped up as the 1st beauty brand & 1st female-founded brand to sponsor F1 Academy.✨ They are making headway towards elevating female drivers into motorsports, a male-dominated space. According to The Female Quotient, “40% of F1 fans are women, contributing to a total 2022 season viewership of 1.5 billion!”🚦 Charlotte Tilbury pointed out, “Motorsport has a huge female following, & the drivers of F1 Academy are already increasing representation & diversity in the sport.” “With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, & open up the traditionally male-dominated world of motorsport to even more talented young women,” Tilbury shared. Looking forward to seeing more unexpected partnerships like this in 2024. It’s a pleasant surprise that simply makes sense. Here’s to women supporting women! 💕 📷: The Female Quotient #socialmedia #socialnetworking #digitalmarketing

Formula 1 is one of the sports where women can physically and equally challenge men. Yet, there hasn't been a female driver since 1992. The organization "More Than Equal" hopes to change that with a variety of different approaches, including more media supporting equality, cultivating female drivers from an early age, and creating female racing role models. Read about this important effort in diversifying the Formula 1 community below https://lnkd.in/g-UzRj-9

Almost exactly a year ago I left Sport England to join a nonprofit startup (called More than Equal) with an ambitious goal — to support female drivers and help them realise a dream of competing at the very top end of motorsport (F1) Though I had lots of experience in sport, and in particular supporting women in sport, motorsport itself was largely new to me. I've written a post which fleshes out five key things I've learned about the sport so far (listed below but far too long for LinkedIn) If you can bear opening a new window to read the full post here, do let me know your thoughts. 1. Mixed gender sports present unique and different challenges for women. 2. Women in motorsport have plenty of champions but need more vocal advocates. 3. Motorsport’s messy ecosystem makes true pathway development difficult. 4. The sport needs to get more serious about attracting and retaining women and girls. 5. Lack of women on the grid remains a glaring opportunity lost. Loads of learnings too as a first-time CEO (not least hiring the very best people being key!) but that's a post for another day!)

🌍 Celebrating the Trailblazers: Women in Motorsport 🌍 On this International Women's Day, Wildheart Unicorn Motorsport proudly recognises the remarkable contributions of women to the world of motorsport. From pioneering drivers of the 1920s to the influential figures shaping the industry today, women have consistently driven innovation, excellence, and change within this dynamic field. As we reflect on our journey, we draw inspiration from a captivating photograph from the 1920s – an era that witnessed the indomitable spirit of a female race car driver. Her story is not just a testament to individual bravery but a chapter in the ongoing narrative of women's vital role in motorsport history. The contributions of women in motorsport extend far beyond the racetrack. They are engineers, strategists, team leaders, and visionaries who have propelled the industry forward while championing diversity and inclusion. Their achievements have not only enriched the sport but have also paved the way for future generations to dream bigger and aim higher. Today, Wildheart Unicorn Motorsport celebrates the past, present, and future of women in motorsport. We are committed to fostering an environment where talent thrives, irrespective of gender, and where every aspiration finds its path to realisation. Let us all take a moment to acknowledge and appreciate the resilience, talent, and dedication of women in motorsport. Together, we look forward to a future marked by equal opportunities, collaboration, and groundbreaking achievements. #InternationalWomensDay #WomenInMotorsport #DiversityInSport #WildheartUnicornMotorsport #ProfessionalExcellence #InnovationInRacing