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🏁💄Ready? Set. Gloss. Go! The future of motorsports is female, & this makeup empire is doing something about it. For some background— F1 Academy is set up to inspire young women to explore the world of motorsport. They motivate this career path potential through the mentality: “When the odds are against her, we’re here to make it even.” Charlotte Tilbury Beauty stepped up as the 1st beauty brand & 1st female-founded brand to sponsor F1 Academy.✨ They are making headway towards elevating female drivers into motorsports, a male-dominated space. According to The Female Quotient, “40% of F1 fans are women, contributing to a total 2022 season viewership of 1.5 billion!”🚦 Charlotte Tilbury pointed out, “Motorsport has a huge female following, & the drivers of F1 Academy are already increasing representation & diversity in the sport.” “With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, & open up the traditionally male-dominated world of motorsport to even more talented young women,” Tilbury shared. Looking forward to seeing more unexpected partnerships like this in 2024. It’s a pleasant surprise that simply makes sense. Here’s to women supporting women! 💕 📷: The Female Quotient #socialmedia #socialnetworking #digitalmarketing

Love seeing women representation in male dominated sports- Why is this partnership a game-changer? Well, according to The Female Quotient, a whopping 40% of F1 fans are women, contributing to a staggering total viewership of 1.5 billion during the 2022 season! Charlotte Tilbury Beauty recognized the untapped potential and immense following of female fans in motorsports, and they've stepped into the fast lane to support and elevate female talent in this male-dominated space. In the words of Charlotte Tilbury herself, "Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport." This partnership isn't just about cosmetics; it's about breaking down barriers, shattering stereotypes, and opening up the traditionally male-dominated world of motorsport to a new wave of talented young women. Here's to more groundbreaking partnerships that make us say, "Why didn't this happen sooner?"

Interesting development in the world of motorsport this week, as >= More than Equal announced they are opening applications to the public for their Driver Development Programme. For those that aren’t familiar with >= More than Equal, it’s a global initiative founded by ex-Formula 1 driver David Coulthard and entrepreneur Karel Komarek. The mission is very simple - to find and develop the first female Formula 1 champion. The >= More than Equal Driver Development Programme aims to identify talented female drivers and provide them with bespoke technical and tactical coaching, physical preparation and personal development. The >= More than Equal team are working with Rob Smedley and The Smedley Group to identify drivers using a first-of-its-kind, data-led global talent search. However, in an attempt to ensure that no talented woman is missed by this data-driven approach, the initiative is now also accepting applications from the public. Selection criteria will include current and historic driver performance, age and development stage. It’s a step in the right direction, and it's very exciting news for women in the sport. But the problem is that the Driver Development Programme is looking for young women who are already talented drivers, or who (crucially) already know they want to drive. It doesn’t address the root cause of gender inequality in the sport - at a grassroots level, girls are fundamentally underrepresented. The first rung on the motorsport ladder typically involves getting in a go-kart, and only 13% of kart drivers are girls. There are a couple of initiatives that are working to get more girls into karting (the F1 Academy’s Discover Your Drive Karting campaign is a good example), but it’s still slow going. So why are there so few girls in karting? Well, a lot of it has to do with traditional gender norms - whether it’s right or not, most advertising and media regarding motorsport has typically been directed towards the male demographic. If initiatives want to drive more women into the sport, they need to address this. That means meeting more girls where they are and understanding how to tie motorsport into their other interests at that age. Maybe that looks like hosting more birthday parties for young girls at karting facilities, or maybe it involves schools including karting as an extra-curricular activity for young female students. Whatever the solution is, it’s clear that something needs to change at a grassroots level if we’re going to launch more women to the top of the motorsport ladder. I’m sure the team at >= More than Equal have a plan to address, and I look forward to seeing what they do next! #sportsbusiness #womeninmotorsport 

🌟 F1st Female Motorsport Clubs 🌟 We're excited to introduce the F1st Female Motorsport Club, a community dedicated to empowering young girls to pursue their passion for motorsport and build the skills needed to become professional racing drivers. Our mission is clear: using the models of other mass participation sports to create an inclusive, supportive environment where a large number of girls aged 8-18 can thrive, develop their talents with a structured learning program, and dream big in a sport that has historically been male-dominated. Here's how we aim to make that happen: 🚗 Supportive & Inclusive Environment We provide a safe, nurturing space where girls can explore their interest in motorsport, free from stereotypes and limitations. Our club will foster confidence, connections, transferable skills and community with peers and mentors who share their passion. 🏎️ Encouraging Exploration & Development Through hands-on experiences, from racing techniques to data analysis, we'll expose participants to various aspects of the sport, helping them discover their strengths and develop their skills. ✨ Empowering Dreams & Aspirations Our ultimate goal is to help girls aspire to greatness. We provide mentorship, guidance, and resources to navigate their motorsport journey with confidence and ambition. We believe in their potential to become the next generation of racing champions. 🌍 Promoting Gender Equality & Diversity We're committed to challenging gender stereotypes in motorsport. By showcasing female talent and advocating for equal opportunities, we aim to create lasting change and a more inclusive landscape for female drivers. Our Objectives include: Developing a structured skills development program for girls aged 8-18, focusing on foundational racing skills. Providing access to simulators and training facilities for karting and junior formula racing. Building a community of female drivers, coaches, and mentors to inspire and support one another. Facilitating the transition from virtual to real-world racing through partnerships with karting tracks and junior racing series. At F1st Female, we believe that every girl should have the chance to pursue her passion for motorsport and break barriers in racing. Together, we’ll drive change, one lap at a time. 💪🏁 #F1stFemale #WomenInMotorsport #GenderEquality #Racing

I support #womeninmotorsport and I'm sharing this article because I 100% believe that More Than Equal is going to get a women on the F1 podium sooner than many think and because today is National Girls and Women's Sports Day. There was a great article in Forbes recently about what they are trying to achieve. If you want to learn more about supporting women in motorsports, check out Women in Motorsports North America

Formula 1 - the male dominated motor sport The lack of women in Formula 1 isn't due to a lack of skill or talent. Historically, it's been a male-dominated sport, with fewer opportunities for women to break in. This lack of representation can deter potential sponsors, perpetuating the cycle. On the other hand, fields like aviation have seen more gender diversity, partly due to different historical contexts and perhaps fewer entrenched barriers. However, efforts are being made to encourage more women to participate in motorsports, aiming for greater inclusivity and diversity. Efforts - how and by which means ? Efforts to promote diversity in motorsports include initiatives to encourage young girls to pursue racing careers, scholarships for female drivers, and programmes aimed at providing support and resources for women in racing. And not just as drivers - mechanics, commentators, engineers, etc.... Of course, there are women in the motorsport community - tall, young top model-like women that parade around etc.. or not ??? But I imagine that cultural perspectives and societal norms / background of key Sponsorship in F1 may hinder efforts to promote diversity in the sport. Ultimately, the key lies in fostering a collaborative effort among all stakeholders to promote gender equality and diversity in Formula 1, regardless of the origin of sponsorship and to motivate girls and women that want to pursue motorsports. How ? Several key strategies: 1. **Visibility:** Highlighting successful female drivers and role models in the sport can inspire girls to pursue racing careers. This includes showcasing their achievements in media, advertising, and social media platforms. 2. **Education and Outreach:** Providing opportunities for girls to learn about motorsports through educational programs, workshops, and events can spark interest and confidence in pursuing racing careers. 3. **Support Networks:** Creating support networks and mentorship programmes for women in motorsports can offer guidance, advice, and encouragement as they navigate the challenges of the industry. 4. **Access to Resources:** Ensuring equal access to resources such as training facilities, equipment, and funding can level the playing field for female drivers and teams. 5. **Challenge Stereotypes:** Challenging stereotypes and misconceptions about women in motorsports through advocacy, awareness campaigns, and inclusive messaging can help break down barriers and create a more welcoming environment for female participants. By implementing these strategies and fostering a culture of inclusivity and support, the motorsport community can encourage more girls and women to pursue their passion for racing 🏎️🏁 "Women have the talent, determination, and skill to excel in Formula 1, and it's time we break down the barriers and provide them with equal opportunities to showcase their prowess on the track." 👊🏎️🤷♀️ #Motorsport #gender #inclusivity #diversity #F1 #equality #women

The news that Charlotte Tilbury Beauty, a female-founded beauty brand 💄 is the first ever sponsor of the F1 Academy has sent waves through the industry – and rightfully so! 🏁 This partnership goes beyond just painted cars 🏎️ (though Lola Lovinfosse's crimson and rose gold ride is undeniably striking!). It's about empowerment, inclusivity, and shattering stereotypes. Here's why this partnership is a game-changer: 💅 𝗗𝗶𝘀𝗺𝗮𝗻𝘁𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 "𝗽𝗶𝗻𝗸 𝗶𝘀 𝗳𝗼𝗿 𝗴𝗶𝗿𝗹𝘀" 𝘁𝗿𝗼𝗽𝗲: The criticism about the "feminine" livery misses the point. It's a celebration of women in motorsport, not a reinforcement of outdated stereotypes. ⭐ 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗶𝗻𝗴 𝗳𝗲𝗺𝗮𝗹𝗲 𝘁𝗮𝗹𝗲𝗻𝘁: By spotlighting the 15 young drivers of the F1 Academy, Charlotte Tilbury is amplifying their voices and achievements. This inspires future generations to dream big, regardless of gender. 🔉 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝘄𝗶𝗱𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: F1 has a huge female fanbase, and this partnership bridges the gap between beauty and motorsport. This opens doors for more brands to get involved, further diversifying the landscape. 🤝 𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽: Charlotte Tilbury isn't just throwing money at the logo. They're actively supporting the drivers, providing them with resources and a platform to shine ✨ This is just the beginning! We can expect to see more brands embracing partnerships beyond traditional boundaries, paving the way for a more inclusive and diverse future. What do you think of this partnership ❔ What other brands would you like to see join the movement ❔ Share your thoughts in the comments! ⬇️ #F1Academy #CharlotteTilbury #WomenInMotorsport #BreakingBarriers #Empowerment #MoreThanPink

Red Bull Racing was the only F1 team not to share a celebratory post on International Women's Day 2024. Was that the right decision? 👇 🙋♀️ Last Friday was International Women's Day. It has become customary for companies to post on their social channels highlighting how they are helping create a gender-equal world and celebrating the women in their business. 🏎 Indeed, the first-ever F1 Academy racing round (an initiative committed to driving change through increasing female participation in motorsport) coincided with the day. ♀ However, many companies chose not to post and there has also been pushback in recent years, by some on LinkedIn at least, about #iwd posts being used to virtue signal rather than as a catalyst for meaningful change. 🗓 This didn't stop Red Bull Racing from posting in 2023, but it seems the decision in 2024 has been not to show public support. 🤔 And oddly/unfortunately, when you try to click on the Red Bull Racing International Women's Day 2023 website page, sponsored by team partner CDW, you get "Well, this is embarrassing. Where did the page go?!" ❌ Of course, the decision not to post in 2024 has been taken in the middle of the ongoing situation whereby a female employee has "accused team principal Christian Horner of inappropriate and controlling behaviour." 🗣 I suspect internal discussions have centred around the want to celebrate and show public support for the women in the team whilst also not wanting to provide a catalyst for further criticism and debate. ❓ Was the decision to stay quiet the right one or should Red Bull Racing have joined their fellow teams in demonstrating their support? What do you think? ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason). #sportsbiz #sportsindustry #sportsbusiness #StriveSays

The motorsport industry still has a lot of work to do before it can be considered truly representative with equal opportunities for all. Fortunately, there are numerous organisations and initiatives that are working to increase diversity, equity and inclusion across the industry, both on and off track. In the below guide, we bring together eight of these and detail their purpose, mission and how they are affecting change with the work they are doing. 🏁 More than Equal 🏁 Racing Pride 🏁 Driven By Us 🏁 FIA Girls On Track 🏁 Mission 44 🏁 Women in Motorsports North America 🏁 Females in Motorsport 🏁 Global Karting League:UK The work of these eight featured organisations spans everything from growing female participation and performance in motorsport, to providing equal opportunities for youngsters from underprivileged backgrounds who want to pursue a career in the industry. This DE&I guide is designed to collate purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expanded over time to include the various programmes driving positive change in our industry. You can check out the initial eight organisations in the first edition of the guide below 👇 #motorsport #diversity #equity #inclusion #sportsbiz https://lnkd.in/envfr9tV

Formula 1 is one of the sports where women can physically and equally challenge men. Yet, there hasn't been a female driver since 1992. The organization "More Than Equal" hopes to change that with a variety of different approaches, including more media supporting equality, cultivating female drivers from an early age, and creating female racing role models. Read about this important effort in diversifying the Formula 1 community below https://lnkd.in/g-UzRj-9