Launchmetrics’ Post

Learn the latest emerging trends in fashion marketing and explore how you can incorporate them into your strategy. By understanding and leveraging these trends, you can enhance brand visibility, engage with your target audience, and drive sales. https://lnkd.in/d3nXbFqY #emergingfashiontrends #fashionmarketing

How did Crocs achieve a 162% increase in Media Impact Value® (MIV®) since 2020? Our comprehensive report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," unveils Crocs' remarkable transformation from a comfort shoe to a bold fashion statement embraced by Gen Z audiences since the pandemic. From their iconic collaboration with luxury fashion brand Balenciaga to their standout partnership with art and media company MSCHF, Crocs has mastered adapting to the over-saturated digital landscape and capturing the attention of social media and fashion enthusiasts alike. Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Gen Z Voices and global celebrities driving brand visibility. Uncover actionable insights and key takeaways from our report that will empower you to navigate and thrive in the changing fashion marketing landscape. These insights will help you connect with today's most influential consumer demographic, making your marketing strategies more effective and impactful. Ready to elevate your fashion marketing strategies? Download our comprehensive report now and gain valuable insights that will help you connect with today's most influential consumer demographic. 🔗 https://lnkd.in/e2Vj_xDJ #GenZMarketing #GenZFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport #Crocs

How did Schiaparelli achieve a 463% increase in Media Impact Value® (MIV®) since the pandemic? Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing" features a deep dive into Schiaparelli's success in creating viral moments that resonate with Gen Z audiences. From Kylie Jenner's iconic lion dress to Doja Cat's crystal-studded appearance at SS23 Haute Couture Week, Schiaparelli has mastered the art of generating high-impact content that sparks engagement and strengthens their brand relevance. Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Voices and global celebrities driving brand visibility. Discover actionable insights and key takeaways to help you navigate the changing fashion marketing landscape and connect with the Gen Z—most influential consumer demographic of today. Download the report now and elevate your fashion marketing strategy 🔗 https://bit.ly/45Si9Gx #GenZMarketing #Schiaparelli #Launchmetrics #Dojacat #kyliejenner #GenzFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport

Luxury gets lit 👉 https://bit.ly/4dm4mKI With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates. 🗣 "For luxury brands, social media acting as an intermediary in the brand-consumer relationship will force their brand strategies to adapt. To keep connecting with younger consumers, they will have to identify what those Gen Z consumers want and change their brand images and tactics in response." #branding #brand #rebrand #design #strategy #transformmagazine

Fashion Marketing is changing forever… We are so excited to announce the launch of our brand new report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing." This report dives deep into how brands can navigate the evolving fashion and sportswear landscape, where Gen Z is creating a whole new rule book.   Our report is filled with insights and data-driven strategies that will enable you to: ✨ Identify the brands experiencing growth in the Gen Z-driven market ✨ Decode the innovative marketing tactics propelling industry giants  ✨ Discover the emerging stars and influential Voices captivating young audiences Dive into case studies showcasing how luxury leaders like Loewe and Miu Miu are utilizing viral moments and strategic celebrity collaborations to achieve remarkable growth. Gain valuable insights from premium brands like Skims and Levi’s, who are successfully aligning their brand ethos with Gen Z values to foster passionate, engaged communities. Uncover the strategies used by mass-market brands like Nike and Crocs to stay ahead of the curve by leveraging the right Voices and platforms to resonate with the next generation of consumers. This report is essential for brands seeking to remain agile, pivot with precision, and outperform competitors in the race to capture Gen Z's attention and loyalty. Don't get left behind—download "Reinventing Influence" now 🔗 https://bit.ly/4bM1NkO #GenzFashion #FashionMarketing #InfluencerMarketing #IndustryReport #DataDrivenInsights

Imagine being able to predict, comprehend, and impact the next big fashion trend. Our latest guide provides detailed insights into nine distinct fashion personas: Trendsetters, Classic Traditionalists, Eco-conscious Shoppers, and six more. It's your key to unlocking spot-on marketing opportunities. Meet Lisa Morales, the Trendsetter who prefers digital exclusivity, and Thomas Ching, the Classic Traditionalist who finds comfort in the heritage of craftsmanship. Discover Emma Lee's world, where fashion meets sustainability, and explore Hayashi Kai's luxurious universe, where art and fashion blend. Find out the motivations, influences, and shopping behaviors that define each persona and what your brand can do to reach and engage with the right audience. Our comprehensive guide is more than just an analysis; it's designed to guide your brand toward the hearts and closets of your target audience. Are you ready to transform your brand's approach and connect with your audience on a deeper level? Discover the art of precise targeting with our guide on 9 Types of Fashion Buyers! Download it now. #ConsumerSegments #FashionIndustry #CustomerPersonas https://bit.ly/4bztIoE

K-pop stars are stepping into the fashion spotlight, representing brands that are targeting a global audience. This trend underscores the power of celebrity endorsements in expanding brand reach and engaging with international markets. Explore how these strategic collaborations are influencing global fashion trends. #Kpop #FashionIndustry #GlobalMarketing #CelebrityEndorsement #FashionTrends. Read more at https://buff.ly/4d35PoM.

The Changing Face of Fashion Marketing 👚 Did you know the fashion industry is evolving from brand names to storytelling and emotional connections? The fashion market is expected to grow by 9.03% annually in the coming years, driven by changing consumer behaviors and an emphasis on authenticity and the "feel-good factor." We've observed that brands which successfully weave personal stories into their fabric are the ones that truly resonate with consumers today. Consumer Preferences: Modern consumers value stories and emotional connections more than just the brand name. Market Growth: Significant growth opportunities in the fashion industry highlight the importance of new marketing strategies. Storytelling in Marketing: Utilizing storytelling can foster brand loyalty and enhance consumer engagement. Authenticity and Sensory Cues: Authenticity in marketing, coupled with sensory cues, enhances the brand experience. Evolving Consumer Behavior: Acknowledging the continuous evolution and adaptation of consumer behavior in the fashion industry. What’s a recent brand story that caught your eye? Share your thoughts below! #FashionMarketing #ConsumerBehavior #BrandStorytelling #VMora #FashionConsulting

In the dynamic landscape of fashion, building a strong community is crucial for brand success in 2024. ⁠ ⁠ Cortiez, a UK streetwear brand, exemplifies this through its community-centric approach. ⁠ ⁠ By engaging with its audience, Cortiez has created more than just a customer base - it has fostered a loyal community. ⁠ ⁠ This approach leads to authentic brand-customer relationships, driving word-of-mouth referrals and sustained engagement.⁠ ⁠ For any fashion brand looking to thrive, prioritising community-building is key. ⁠ ⁠ It's not just about selling products; it's about creating a movement and a sense of belonging. ⁠ ⁠ This approach ensures deeper brand loyalty and longevity in the fast-paced world of fashion.⁠ ⁠ If you're looking for more valuable brand tips like this give us a follow and when you're looking to take your brand to the next level give our team a shout through the link in our bio!⁠ ⁠ #brandadvice #brandbuilding #fashionbrandtips #crease

The Changing Face of Fashion Marketing 👚 Did you know the fashion industry is evolving from brand names to storytelling and emotional connections? The fashion market is expected to grow by 9.03% annually in the coming years, driven by changing consumer behaviors and an emphasis on authenticity and the "feel-good factor." We've observed that brands which successfully weave personal stories into their fabric are the ones that truly resonate with consumers today. Consumer Preferences: Modern consumers value stories and emotional connections more than just the brand name. Market Growth: Significant growth opportunities in the fashion industry highlight the importance of new marketing strategies. Storytelling in Marketing: Utilizing storytelling can foster brand loyalty and enhance consumer engagement. Authenticity and Sensory Cues: Authenticity in marketing, coupled with sensory cues, enhances the brand experience. Evolving Consumer Behavior: Acknowledging the continuous evolution and adaptation of consumer behavior in the fashion industry. What’s a recent brand story that caught your eye? Share your thoughts below! #FashionMarketing #ConsumerBehavior #BrandStorytelling #VMora #FashionConsulting