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How do you measure the success of fashion week? 📈 Vogue Business offers an insight into how success, mainly #socialmedia success of fashion month (collectively the term for February and March, the fashion weeks worldwide) is measured. As expected, the season sees a shift from celebrity focus to social media buzz. The AW24 (Autumn/Winter 24) season generated $528 million in earned media value (EMV), marking a 26% increase from AW23 but a 30% decrease from SS24. #EMV is calculated based on impressions and engagement on Instagram feed posts from influencers with over 10,000 followers. Typically, the Spring/Summer season drives more EMV due to less audience fatigue between menswear, couture, and womenswear weeks. While #NYFW is the one I found more personally interesting this time, the article covers all 4 biggies: Paris, Milan and London, respectively. New York Fashion Week AW24 generated $43 million in earned media value (EMV), marking an 8% increase from AW23 but a significant 54% decrease from the previous season's high of $94 million. This decline is due to brands like Marc Jacobs and Ralph Lauren pulling off, compensated partly by the return of Tommy Hilfiger, leading the EMV rankings with $14 million. Of the top slots, I'm most excited by the fact that my all time favorite Thom Browne, Inc. which I have attended since 2017, was present (he closed the season on Valentine's Day). Check out my Instagram and past/future posts to see how the show was. Can't wait for the spring/summer shows coming up in June and September! 🔗 Read More on Vogue Business by Lucy Maguire: https://lnkd.in/e958EYEF #Media #EarnedMedia #FashionWeek #FashionMonth

As Clara Mercer, Communications Director of the British Fashion Council told us it’s essential for your brand to connect with audiences authentically. In today's evolving fashion industry, where cultural shifts are driven by the tech-savvy and open-minded Gen Z, staying informed about the latest marketing strategies and trends is paramount. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing" provides an in-depth analysis of the top 20 fashion and sportswear brands across each segment (luxury, premium and mass market) and reveals the most influential Voices for Gen Z and global celebrities driving brand visibility and engagement. You’ll also learn from detailed case studies of brands that have successfully targeted Gen Z and gain actionable insights to help you navigate this new fashion marketing landscape. Download the report now to elevate your Gen Z fashion marketing efforts and maximize your ROI 🔗 https://bit.ly/3yk5nEc #GenzFashion #FashionMarketing #InfluencerMarketing #IndustryReport #DataDrivenInsights

Paris Fashion Week 2024 - All Wrapped Up with Exclusive Insights! As the curtains fall on PFW, we're here with an insider's look at the hottest styles and celebrity highlights. Beyond the realm of luxury brands and retailers, #PFW offers the world a sneak peek into evolving styles, trends, and innovative brand storytelling. For marketers aiming to connect with the fashion-forward consumer base, PFW is a goldmine of inspiration for growing brand awareness. Here are key takeaways to amplify your marketing strategy: 1️⃣ Harness the power of influencers: Leverage influencers to provide exclusive access to luxury events and products, creating an immersive experience for your audience. Let them bring your unique brand story to life! 2️⃣ Examine fan communities: Dive deep into the unique audiences of brand ambassadors and influencers. Analyze these communities to uncover strategic partnerships and collaborations that can catapult your brand's exposure. 3️⃣ Get your logo out there: Sometimes, a well-placed logo speaks louder than words. Explore passive brand awareness strategies and discover how your logo can be a powerful tool in building goodwill for your brand. Seize these insights and elevate your marketing game to new heights 👇

What happens when you put two Fashion industry, media and Brand Performance trend experts on the same call?... 🌟 Welcome to our new interview series in conversation with Launchmetrics CMO, Alison Bringé (nee Levy) and Special Correspondent at Puck, Lauren Sherman. Listen as they share their industry knowledge and discuss the current fashion landscape, dissecting the biggest takeaways from our new report, 'Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance'. 📈 In this first snippet, Lauren and Alison discuss the impact of Creative Director appointments on Brand Performance and consumer confidence (including Louis Vuitton's famous appointment of Pharrell Williams). They share the differences and results of the right versus wrong approach. 🌟 Have you got your free copy of our report yet? We analyzed data from 1K+ brands across the Luxury, Mass Market and Premium sectors, revealing how to utilize Voice strategies to penetrate the coveted Media Voice, allowing your brand to become part of global fashion conversation and catapulting your coverage. We also highlight viral 2023 campaign moments including further appointment results from brands such as Gucci, Jean Paul GAULTIER and HELMUT LANG. Get your free copy now 🔗 https://bit.ly/3u8jdaR #Puck #VoiceStrategy #MarketingStrategy #CelebrityMarketing #InfluencerMarketing #FashionMarketing #CreativeDirector #Brandappointments #louisvuitton

The 2024 Fashion Paradox: Individuality in a Globalized Wardrobe 👔👠 In the kaleidoscope of 2024 fashion, a paradox emerges — the pursuit of individuality in an era of globalized wardrobes. While fashion promises a canvas for self-expression, the rise of influencers, trend-chasing, and mass-market availability paradoxically blurs the lines of personal style. The ubiquity of trends fueled by social media often leads to a homogenized visual landscape, where diverse styles risk being overshadowed by the popularity of a few dominant aesthetics. As we navigate this paradox, the challenge lies in preserving the essence of personal expression while swimming against the current of prevailing trends. To address this, fashion enthusiasts and industry leaders must celebrate diversity, embracing the richness of individual styles that don't conform to mainstream ideals. Brands can play a pivotal role by promoting inclusivity in their marketing and design strategies, acknowledging that true style transcends the boundaries of trends. As consumers, let's champion authenticity in our choices, valuing pieces that resonate with our unique personalities rather than succumbing to fleeting trends. By breaking free from the paradox of globalized fashion, we can rediscover the joy of true individuality in our sartorial choices. #IndividualStyle #FashionParadox #PersonalExpression #authenticity

When a 2022 New York Magazine article made "Nepo Babies" a viral phenomenon almost overnight, some fashion brands recognized an opportunity for massive growth. 🚀 We analyzed the top Nepo Babies and decoded how their brand partnerships tapped into the trending topic. From landing magazine covers to dominating Google searches, these young Voices created a unique moment for brand awareness and trend alignment. 📊 Discover where the 2023 top Nepo Babies ranked including: 🌟 Kendall Jenner 👨🍳 Brooklyn Beckham 📸 Kaia Gerber ✨ Hailey Bieber 💄 Kylie Jenner 🎥 Lily-Rose Depp Learn how brands can leverage keyphrases and viral pop culture moments in their strategy to increase your brand's impact in our latest report titled "Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance". Join us as we break down the top strategies from 2023 with key data and insights from brands such as Prada, Christian Dior Couture and DOLCE&GABBANA Download Now 🔗 https://bit.ly/3u8jdaR #nepobabies #Kendalljenner #kyliejenner #lilyrosedepp #brooklynbeckham #KaiaGerber #HaileyBieber #Datadriven #Voicestrategy #marketingstrategy #fashionmarketing #Celebritymarketing #Rhodes #KylieCosmetics #khy

📈 Growing Your Fashion Business: 5 Tips for Success in Men’s and Women’s Fashion 📈 1.Understand Your Target Audience 🎯 Conduct thorough market research to identify your target demographic’s preferences, shopping habits, and pain points. 2.Leverage Social Media Marketing 📱 Utilize platforms like Instagram, Facebook, and Pinterest to showcase your latest collections and connect with your audience.  3.Invest in High-Quality Visuals 📸 In the fashion industry, first impressions matter. Invest in professional photography and videography to highlight the details and quality of your products 4.Offer Exceptional Customer Service 🤝 Provide top-notch customer service to build loyalty and encourage repeat business. 5.Stay Ahead of Fashion Trends 🌟 Keep a close eye on emerging fashion trends and be quick to adapt. Attend fashion shows, follow industry leaders, and stay updated with the latest styles #fashion #mansfashion #womensfashion #socialmediamarketing

Brands are like emotions for people. They evoke certain perceptions and feelings. Luxury brands like Louis Vuitton, Hermes, and Christian Dior are synonymous with high-end fashion. Fast fashion brands like ZARA, MANGO, and SHEIN are known for their trendy designs. And for casual wear, we think of brands like Levi's and Louis Philippe. But what makes a brand successful? Perception. It's crucial to have a clear vision and know your target audience when building a brand. People don't just wear your brand, they feel it. Your duty is to create an emotional connection with your customers. If you can do that, then you'll have a successful brand. So, take the time to understand your audience and create a brand that resonates with them. #branding #brandbuilding #eccommerce #brands #marketing

🌟 See the impact generated by luxury fashion brands at Milan and Paris Fashion Week in our latest feature in WWD. Combined, the Fashion Weeks generated an impressive media value exceeding $350 million. Through our influencer data and analytics, we dived into Paris Fashion Week and have identified Loewe, Saint Laurent, and Christian Dior Couture as the most talked-about brands with the highest media value. Discover the influential sources and moments behind most brands’ success including: How an Instagram reel featuring Emily Ratajkowski before the Loewe show generated an impressive $9.6M in media value. Victoria Beckham’s show, which drew media attention when it was interrupted by PETA protesters resulted in $1.69M in media value. A reel capturing Willow Smith and Halle Bailey dancing at the Off-White show sparked excitement, generating $983K in media value. Read more about the most influential brands across the Fashion Weeks here ⬇️ https://lnkd.in/eVzXNF4n #parisfashionweek  #wearisma #wwd #luxurybrands #influentialsources #influencerdata #influenceranalytics #downloadnow #luxury #luxuryfashion #pfw #loewe #victoriabeckham #offwhite #YSL #dior

Gen Z's fashion preferences mark a significant shift in brand loyalty and style sensibilities. This generation leans towards brands that champion sustainability, inclusivity, and authenticity. They favor labels that not only speak to their aesthetic values but also reflect their ethical and social ideologies. Brands like Patagonia with its eco-friendly approach, and Everlane known for transparency, are seeing increased popularity among these young consumers. Moreover, Gen Z is also propelling the rise of thrifting and vintage fashion, as they seek unique pieces that differentiate them and reduce environmental impact. The digital-savvy cohort is also more likely to engage with brands that have a strong online presence and harness the power of social media to create communities rather than just customer bases. Nike is leading the way and reflecting the emmence adoption of active wear within Gen Z and the freedom they seek in their daily outfits Coach vintage identity has also got the biggest attention of Gen Z despite not being the biggest in this category in terms of revenue, but it seems future is bright with Gen Z I’m so interested to know about similar insights in China, MENA and Europe Visual Capitalist World Economic Forum World of Statistics #GenZ #fashion #footwear #retail #ecommercedevelopment