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As Clara Mercer, Communications Director of the British Fashion Council told us it’s essential for your brand to connect with audiences authentically. In today's evolving fashion industry, where cultural shifts are driven by the tech-savvy and open-minded Gen Z, staying informed about the latest marketing strategies and trends is paramount. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing" provides an in-depth analysis of the top 20 fashion and sportswear brands across each segment (luxury, premium and mass market) and reveals the most influential Voices for Gen Z and global celebrities driving brand visibility and engagement. You’ll also learn from detailed case studies of brands that have successfully targeted Gen Z and gain actionable insights to help you navigate this new fashion marketing landscape. Download the report now to elevate your Gen Z fashion marketing efforts and maximize your ROI 🔗 https://bit.ly/3yk5nEc #GenzFashion #FashionMarketing #InfluencerMarketing #IndustryReport #DataDrivenInsights

Learn the latest emerging trends in fashion marketing and explore how you can incorporate them into your strategy. By understanding and leveraging these trends, you can enhance brand visibility, engage with your target audience, and drive sales. https://lnkd.in/d3nXbFqY #emergingfashiontrends #fashionmarketing

Fashion Marketing is changing forever… We are so excited to announce the launch of our brand new report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing." This report dives deep into how brands can navigate the evolving fashion and sportswear landscape, where Gen Z is creating a whole new rule book.   Our report is filled with insights and data-driven strategies that will enable you to: ✨ Identify the brands experiencing growth in the Gen Z-driven market ✨ Decode the innovative marketing tactics propelling industry giants  ✨ Discover the emerging stars and influential Voices captivating young audiences Dive into case studies showcasing how luxury leaders like Loewe and Miu Miu are utilizing viral moments and strategic celebrity collaborations to achieve remarkable growth. Gain valuable insights from premium brands like Skims and Levi’s, who are successfully aligning their brand ethos with Gen Z values to foster passionate, engaged communities. Uncover the strategies used by mass-market brands like Nike and Crocs to stay ahead of the curve by leveraging the right Voices and platforms to resonate with the next generation of consumers. This report is essential for brands seeking to remain agile, pivot with precision, and outperform competitors in the race to capture Gen Z's attention and loyalty. Don't get left behind—download "Reinventing Influence" now 🔗 https://bit.ly/4bM1NkO #GenzFashion #FashionMarketing #InfluencerMarketing #IndustryReport #DataDrivenInsights

Luxury gets lit 👉 https://bit.ly/4dm4mKI With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates. 🗣 "For luxury brands, social media acting as an intermediary in the brand-consumer relationship will force their brand strategies to adapt. To keep connecting with younger consumers, they will have to identify what those Gen Z consumers want and change their brand images and tactics in response." #branding #brand #rebrand #design #strategy #transformmagazine

Imagine being able to predict, comprehend, and impact the next big fashion trend. Our latest guide provides detailed insights into nine distinct fashion personas: Trendsetters, Classic Traditionalists, Eco-conscious Shoppers, and six more. It's your key to unlocking spot-on marketing opportunities. Meet Lisa Morales, the Trendsetter who prefers digital exclusivity, and Thomas Ching, the Classic Traditionalist who finds comfort in the heritage of craftsmanship. Discover Emma Lee's world, where fashion meets sustainability, and explore Hayashi Kai's luxurious universe, where art and fashion blend. Find out the motivations, influences, and shopping behaviors that define each persona and what your brand can do to reach and engage with the right audience. Our comprehensive guide is more than just an analysis; it's designed to guide your brand toward the hearts and closets of your target audience. Are you ready to transform your brand's approach and connect with your audience on a deeper level? Discover the art of precise targeting with our guide on 9 Types of Fashion Buyers! Download it now. #ConsumerSegments #FashionIndustry #CustomerPersonas https://bit.ly/4bztIoE

In the dynamic landscape of fashion, building a strong community is crucial for brand success in 2024. ⁠ ⁠ Cortiez, a UK streetwear brand, exemplifies this through its community-centric approach. ⁠ ⁠ By engaging with its audience, Cortiez has created more than just a customer base - it has fostered a loyal community. ⁠ ⁠ This approach leads to authentic brand-customer relationships, driving word-of-mouth referrals and sustained engagement.⁠ ⁠ For any fashion brand looking to thrive, prioritising community-building is key. ⁠ ⁠ It's not just about selling products; it's about creating a movement and a sense of belonging. ⁠ ⁠ This approach ensures deeper brand loyalty and longevity in the fast-paced world of fashion.⁠ ⁠ If you're looking for more valuable brand tips like this give us a follow and when you're looking to take your brand to the next level give our team a shout through the link in our bio!⁠ ⁠ #brandadvice #brandbuilding #fashionbrandtips #crease

The Changing Face of Fashion Marketing 👚 Did you know the fashion industry is evolving from brand names to storytelling and emotional connections? The fashion market is expected to grow by 9.03% annually in the coming years, driven by changing consumer behaviors and an emphasis on authenticity and the "feel-good factor." We've observed that brands which successfully weave personal stories into their fabric are the ones that truly resonate with consumers today. Consumer Preferences: Modern consumers value stories and emotional connections more than just the brand name. Market Growth: Significant growth opportunities in the fashion industry highlight the importance of new marketing strategies. Storytelling in Marketing: Utilizing storytelling can foster brand loyalty and enhance consumer engagement. Authenticity and Sensory Cues: Authenticity in marketing, coupled with sensory cues, enhances the brand experience. Evolving Consumer Behavior: Acknowledging the continuous evolution and adaptation of consumer behavior in the fashion industry. What’s a recent brand story that caught your eye? Share your thoughts below! #FashionMarketing #ConsumerBehavior #BrandStorytelling #VMora #FashionConsulting

In a highly competitive industry, what strategies do you use to stay ahead of the competition and maintain the popularity of your mass market brand? Our new Q1 ranking has been released. It reveals the strategies Fashion Nova and competitor brands used to achieve huge growth, with the mass market industry’s valuation predicted to reach $185B by 2027. The ranking looks into the Instagram strategies that are captivating Gen Z, the main focus for mass market brands. For example, Fashion Nova's collaboration with Lele Pons. Are you prepared to compete with these disruptors? Benchmark your performance against competitors and dissect the game-changing strategies in play. Don't get left behind - Access our detailed industry analysis now 🔗 https://bit.ly/4aHAVC5 #MassMarketFashion #FashionStrategy #DigitalTransformation #GenZMarketing #IndustryForesight

In today's oversaturated fashion industry, there's a difficult reality we must face: if your brand doesn't evolve, it risks being forgotten. Why is this the case❓ The landscape has shifted. It's no longer about having the loudest voice or the flashiest logo. Connection, relevance, and authenticity are the new currency📌 Your audience wants more than to be seen as mere consumers. They want to be recognized, understood, and valued📌 It's time to move beyond selling—it's about building genuine connections. Dive deep into understanding their needs, aspirations, and challenges. Shift from pushing outdated ideas for profit to offering solutions that truly resonate. The future of fashion hinges on social connection and becoming a meaningful part of your audience's story, not just another brand competing for their attention. How is your brand preparing to stay relevant in this evolving landscape❓ Let’s explore this together. __________________________________________________________ 🚨 Stay tuned - Hit the follow button to get more consumer insights. #SocialSelling #FutureOfFashion #FashionMarketing #inclusivemarketing #socialcommerce #consumerinsight #consumerexperience

🛍️ The fashion industry is extremely competitive, so how can your brand stand out? We've compiled the top marketing tips for emerging designers that can help you carve out your niche! From mastering social media to defining your brand identity, these strategies will set you up for success. Check out these insights to elevate your fashion career! 💃 https://hubs.la/Q02Q-s_W0 #FashionMarketing #BrandAwareness #MarketingStrategy #MarketingTips #FashionBrand