Laura Airen’s Post

Day 8: #20dayswithdata Analyzing sales trends for different product categories over three months (January , February, and March) and suggesting strategies for improving sales: Analysis Findings: 1. Product Category Performance: Electronic accessories, Fashion accessories, Food and beverages, and Sports and travel show relatively consistent sales patterns over the three months. Home and lifestyle had a significant drop in sales from February to March. Health and beauty had the highest sales in March, after lower sales in Jan and February. 2. Seasonal Trends: - Some categories exhibit seasonality, with peaks and troughs at different times. - Fashion accessories had a decline in sales from Jan to March. - Home and lifestyle had a sharp decline in Feb but recovered in March. 3. Comparative Performance: - Sports and travel consistently had the highest sales. - Health and beauty showed improvements in March. - Fashion accessories had declining sales over the three months. Suggestions for Improving Sales: 1. Seasonal Promotions: Implement seasonal promotions and discounts for specific product categories based on their seasonal trends. 2. Inventory Management: Adjust inventory levels to match expected demand patterns, especially for seasonal categories. 3. Marketing Strategies: Reevaluate marketing strategies for underperforming categories like Fashion accessories. 4. Explore influencer collaborations and social media advertising to boost visibility. #hertechtrailacademy #HTTDataChallenge #SalesAnalysis #DataInsights HerTechTrail, Promise Chinonso, Victor Somadina, Wofai Eyong, Imaobong N., Gbolahan Adebayo, Joshua Ati, Olamilekan Omotosho

🚀Power of Owning Your Website and Digital Marketing.🌟 💻💡 In today's digital age, owning your own website is not just a luxury—it's a necessity. Coupled with effective digital marketing strategies, your website can become a powerful tool for business growth, brand building, and customer engagement. Contact us today to get started. 🚀 🌐 fonixwebsolution.com 📧 hr.fonixwebsolution@gmail.com #fonixwebsolution #designing #developing #InfluencerMarketing #BrandGrowth #shark #sharktank #amangupta #sharktankindia #shark #localbusiness #website #online #marketing #market #littleboxcollective #2cr #1month #india #newindia

Hello  🥃 Exciting insights from Vrinda Store's 2022 Sales Report! 🚀 Here I have set some questions to forecast future sales on the basis of different categories by using PIVOT table in excel. project objective:- Vrinda Store wants to create an annual sales report for 2023. So that, Vrinda can understand their customers and grow more sales in 2023. 📝 Questions: 1)Compare the sales and orders using single chart. 2)Which month got the highest sales and order? 3)Who purchesed more men or women in 2022 4)List of top 5 states contributing to the sales? 5)Relation between age and gender based on number of orders. 6)Which channel is contributing to maximum sales? 7)Highest selling category? steps Followed: ✔ Understanding the data ✔ Data cleaning ✔ Data processing ✔ Using PIVOT table for Analysis ✔ Creating Dashboard Major Insights💡: 1. Women's Buying Behavior:  - Women constituted a significant share of purchases, accounting for 64% of total sales. 💃 2. Age Group Influence:  - The Adult age group (18-35) emerged as the primary demographic, contributing to 41.7% of total sales. 🎓 3. Top Performing States:  - Maharashtra, Karnataka, and Uttar Pradesh were identified as the top three states in terms of sales. 🌐 Targeting Strategy: To optimize targeting strategies and improve the efficacy of the sales funnel, it is advised to concentrate efforts on the demographic of women aged between 18-35 in the top-performing states, namely Maharashtra, Karnataka, and Uttar Pradesh. This targeted approach aims to capitalize on the favorable market conditions and enhance overall sales performance. Mainly Thanks to Rishabh Mishra Who explain each and every step in details

I used to think that marketing was just about advertising, like many others. However, now that I’ve immersed myself in this field and worked with professionals, I’ve realized that marketing is not just about advertising; it is about analytics and analysis. As a company’s marketer, in order to create the most suitable marketing strategy for the company, you first need to thoroughly study the company. Additionally, to consistently set new and effective strategies, you must continuously conduct analytics and market analysis. For instance, the company I currently work for manufactures household appliances. In my current role, my market analysis involves thoroughly studying our competitors and their products, including their characteristics and prices. I also analyze our company’s sales channels, annual sales turnover, and identify the top 10 sellers. I track the demand growth dynamics for each category of household goods on a monthly basis and determine our company’s market share in competition with other companies. The insights gained from these analyses significantly help us set clear goals and develop effective strategies for the company. • #Marketing • #Analytics • #Analysis • #MarketingStrategy • #MarketAnalysis • #Competition • #StrategicPlanning • #SalesChannels • #HomeAppliances • #BusinessGrowth • #MarketResearch • #BusinessStrategy • #DataAnalytics • #CompetitiveAnalysis • #MarketInsights • #SalesStrategy • #MarketingProfessionals • #BusinessGoals • #MarketTrends • #Marketing • #Analitika • #Tahlil • #MarketingStrategiya • #BozorTahlili • #Raqobat • #StrategikRejalashtirish • #SavdoKanallari • #MaishiyTexnika • #BiznesO’sishi • #MarketResearch • #BusinessStrategy • #DataAnalytics • #CompetitiveAnalysis • #MarketInsights • #SalesStrategy • #MarketingProfessionals • #BusinessGoals • #MarketTrends

This Excel report with pivot charts analyzes Vrinda Store’s 2022 sales data to understand sales trends, identify top-performing products and customer segments, and gain insights into profitability. Key Insights 1 Sales by State: The pivot chart reveals Tamil Nadu, Telangana, Uttar Pradesh, Karnataka, and Maharashtra as the top states contributing to Vrinda Store’s sales in 2022. 2 Sales by Gender: The report shows that women bought more than men in 2022, accounting for 64% of total sales. 3 Top Selling Channels: Ajio appears to be the top channel for Vrinda Store’s online sales in 2022, followed by Myntra, Flipkart, and Amazon. 4 Orders vs. Sales: The pivot table compares order volume with the total sales amount, indicating a possible correlation between order volume and higher sales. Overall, this report provides Vrinda Store with valuable insights into their sales performance in 2022. The data suggests focusing marketing efforts on top-performing regions, tailoring product offerings to female customers, and potentially strengthening partnerships with leading online sales channels. Here are some additional details to consider, depending on the specific information in the pivot tables and charts you used: 1: Specific sales figures or percentages for each state, gender, and channel. 2: Breakdown of sales by product category or brand. 3: Analysis of trends over time by comparing data from previous years

Skimming as a #pricingstrategy can be suitable for a new product launch when the product offers unique features or benefits that justify a higher price. This strategy targets early adopters and customers willing to pay a premium, helping the company recover initial development and marketing costs. However, skimming may not be appropriate when there is intense competition or when price-sensitive customers make up a significant portion of the target market, as it could limit the product's adoption and market penetration. Read this Quora answer to know more! Know More : https://qr.ae/pscudq #PriceSkimming #CompetitivePricingStrategy #eCommercePriceSkimmingStrategy #PriceSkimmingStrategy #RetailDataScraping #ecommercedatascraping #datascraping #dataextraction #datamining #dataanalytics #priceimprovement #ecommerce #webscraping #webscrapingapi #usa #uae #australia #canada #india #germany #duabi #retail #retailscrape #priceoptimization #priceanalysis #pricemonitoring #CompetitivePricing #MarketIntelligence #StrategicDecisions #BusinessInsights #DataDrivenSuccess #InnovationInCommerce #ProfitMaximization #StayAhead #BusinessStrategies #UnlockPotential

Insight from meeting Aditya from P-TAL (Punjabi Thathera Art Legacy) on Premium D2C 1. Premium brands in India lose trust if they run too many ads without brand building For eg. I wanna buy a pant from a Pant Company or a shoe from a shoe company but I get so many ads that I lose trust in them or I think “unka maal nahi bik raha hai isliye ads chala rahe hain” The audience for premium brands in India is small, and they come with high trust. Don’t get confused with mass premium vs premium. Ads work on mass premium products, but for premium - probably not. 2. All businesses are fundamentally built on one single insight And the best way to define an insight is - “Contrary opinion that everyone disagrees to but is hidden in plain sight” For eg. for The Whole Truth Foods it is “Legacy brands lie about what’s inside their food” - TWT will never lie. For PTAL, it is “Indians in India wanna become modern and Indians outside wanna become traditional” He asked me “how many Indian premium brands can you name who do 400-500Cr in revenue, in India” - in the D2C/Product space I was able to name none. Closest were Mokobara Rare Rabbit Btw, we had KFC behind us when we were taking this picture. Chose to cut it out and include Bikanerwala

Alternate channels of business in India: Missed by Global & Indian brands managers. Take a peek 👀 Somebody dropped this booklet directory - Informer with morning newspaper. It's almost as old as internet shopping is in India i.e since 2010. In CE segment, when we launch or expand distribution, we look at eCommerce Channels & Retail Chains as primary GTM strategy and nothing wrong with it. Let's see what are these Alternate or rather Added Channels 1.Government e-Market (GeM) portal: - 💰 Rs.3 trillion turnover est in FY24 - GeM’s prices were 9.5 per cent lower than other online platforms - It has 63,000 Government Buyers 2. Rising Star 💫 in ONDC, will be largest shopping network in coming decade. - Crossed 50 million transactions - Beauty/personal care and electronics contributed to 21.89% While eCommerce and (LFRs +SFRs+GT) will dominate the international brands for bulk of their business, but there're some hidden gems viz GeM, ONDC and maybe the Informer booklet as shown below. PS: I really don't know what's the circulation or efficacy of Informer but I pick it up, whenever it comes to my doorstep. It also has some international brands advertising indirectly though.

Mr. Damodar Mall simplified the value seeking behavior into this simple truth. Indian consumers seek value. There are 2 types of value seeking behaviour 1. Down sizing - people buy smaller packs, spend less to get less 2. Up sizing - people buy larger packs, spend more to get more Your ICP is either down sizing or up sizing depending on situation and context. Test different value props, in most cases the results will surprise you. #marketingmix #marketing

#lifelessonslearned at the 🚦 traffic light 🚦#openminds #agilefauji respect for the sheer will power fueled execution of the street vendors who raise themselves out of the morass that society would rather forget them in 🚦i say we all could do better in our lives with the effective #marketing strategies used by street vendors in mumbai Street vendors in Mumbai use several effective marketing strategies to attract customers and increase sales. 🚦know your customer Some of these strategies include being approachable, connecting with customers, understanding the market and adapting to change, keeping up with trends, and persevering. 🚦connect with your customer Street vendors in Mumbai are known for their ability to create an emotional experience, work with competitors, and never give up. They approach potential customers from a reasonable distance and focus on creating repetitive clients. 🚦get the sale They know how to adapt to the change and keep up with the latest trends. They work tirelessly and never give up, even when the competition is growing in the market. 🚦be seen be known use attractive displays to catch the attention of customers and offer attractive deals on products. 🚦get personal use personal selling and calling out to people as they pass by the stall to attract customers[1][4]. Use the traffic to your advantage, persistence is the key. 🚦iti varta These marketing strategies provide practical insights that can complement theoretical knowledge and academic learning, offering a unique perspective on marketing strategies and customer relations. Citations: [1] Here Are Some Marketing Lessons From Street Vendors Of Mumbai https://lnkd.in/g48fVics [2] Book on marketing strategies of 'hawkers' launched | Nagpur News https://lnkd.in/gpxfWEqa [3] Street Hawkers and Public Space in Mumbai - JSTOR https://lnkd.in/g-k8V2NC [4] 5 Marketing Lessons To Learn From Street Vendors https://lnkd.in/gkfnPJgp [5] A Study on Promotional Strategies Adopted by Apparel Street Vendors Influencing Customers shopping Decision https://lnkd.in/gCzdueuf By Perplexity at https://lnkd.in/gFYD6rpq