Laura Klebanow’s Post

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Storytelling and Marketing Chief | Brave brands + bold causes only

Fractional expertise at a fraction of the cost? No-brainer. As companies look to reinvent themselves for growth, the need for senior talent who can infuse new ideas, skills, and leadership is critical. However, hiring and retaining this talent can be challenging, especially for small and medium-sized organizations. This is where Fractional Chief Marketing Officers (FCMOs) like me come in. The trend of hiring fractional leaders is growing rapidly. Harvard Business Review's recent article points to as much. 2,000 people identified as fractional in 2022, and now that number is over 110,000. (Thanks for this wonderful article, Tomoko and Amy!) These leaders typically have extensive experience, but what's more important is their ability to bring a strategic and hands-on approach to multiple organizations simultaneously. Fractional leaders provide the expertise of a full-time executive without the full-time cost, offering flexibility and innovation. Fractional leaders like me are not just a budget-friendly option; we are catalysts for change, equipped to handle the dynamic needs of today's businesses. 🔗 Here's the link to the article: https://lnkd.in/gKFVHiz9 cc and shout-out to the amazing contributors to this article: Barry Hurd John Arms Jason Voiovich Karina Mikhli ... and many more. PS: David Egts is responsible for this video :) #FCMO #CMO

Barry Hurd

Fractional Chief Digital Officer. Data & Intelligence. (CDO, CMO, CINO) - Investor, Board Member, Speaker

3mo

Thanks for the shout out. In addition to being a Fractional Chief Digital Officer I've been tracking the 'fractional' trend for way too long (over a decade.) I tend to touch a lot of high growth innovation teams that require deep talent intelligence and team scaling. Discovering the right people at the right time with the right funding and resources available is critical in capturing an opportunity. + to your video: I have always been fond of having 'truth superpowers' as a fractional exec. The number of times I've heard "I wish I had done exactly what you told me six months ago" could fill a book. The challenge is knowing you are right, having the holistic expertise to trust your decision, and building trust with the executive team to follow through on opportunities.

David Egts

Field CTO, Public Sector, MuleSoft at Salesforce • Award-winning C-suite problem solver and thought leader connecting company growth with government innovation

3mo

My biggest lightbulb moment in this article was the fractional's superpower of speaking truth to power. Not only is a fractional empowered, but it's also their responsibility!

Nadine Heir

CWO » Be memorable before venerable » Marketing can feel gentle, even when it's for goal diggers.

3mo

Let's be real, most companies don't need a whole CMO. A quarter or third would be more than enough 🫡

AIMAN .

Crafting impactful brand for YOU || My mission: helping YOU stand out through exceptional visuals || Need a standout? Let's talk.

3mo

Cheers to embracing new leadership Laura Klebanow

Gitin Suri

Making commercial real estate 10x easier with my 20+ years of experience | Commercial leasing expert | Founder @RPG Estate | Served over 250 clients

3mo

Laura, your insights on the rise of fractional leaders are spot on. The dynamic landscape of today's business world truly benefits from such innovative and flexible leadership.

Karen Nicholas

Corporate Communications | Writer | Employee & Internal Communications - Helping companies engage with their employees and clients

3mo

I love that more companies are turning to FCMOs. It's a win-win for everyone!

Spot on Laura Klebanow! Many positive aspects to Fractional leadership, and appreciate the recognized alignment in the marketplace. So much talent out there that helps many businesses grow at the fraction of the cost, in a fraction of the time

Leanne Fisher

Health Education Expert | Speaker | Wellness Coach | MS, CHES 💚

3mo

Great explanation Laura Klebanow

Tony Burke

Director of Marketing & Sales at Capture Local, LLC

3mo

Well said!

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