Laura Sansalone’s Post

Viewers love FAST TV, and advertisers are following suit https://nca.st/n5X8D Thoughts from David Dembowski of Operative "Having a competitive FAST offering gives broadcast and cable companies an opportunity to appeal to advertisers in new ways. First, FAST is where audiences are moving. If broadcast and cable publishers want to remain competitive, they need streaming options like FAST to deliver access to these shifting audiences." #Streaming #FAST #FASTTV #OTT #Broadcasting #TV

#monetization is a key tenet in today's #FAST channel universe. Samsung TV Plus Takashi Nakano provides some invaluable insight into what a solid audience and #ad strategy means to them. Solid read. #CTV #D2C #TV #streaming

#monetization is a key tenet in today's #FAST channel universe. Samsung TV Plus Takashi Nakano provides some invaluable insight into what a solid audience and #ad strategy means to them. Solid read. #CTV #D2C #TV #streaming

How fast will #FAST catch on in the UK? Let’s see what the consumer data from Xumo, Ofcom, Amagi Corporation, and TiVo says. #XumoPlay is the latest to try launching on Sky devices, and with new Sky FAST channels, last week. #Freely and Tubi launched in the UK earlier in 2024, joining an increasingly crowded market for free streaming channels. Is the currently slow growth in the UK a problem or opportunity? Check out our blog to see. #FASTChannels #Streaming Sappington Media https://lnkd.in/gdGQbFge

📺 Just as in traditional TV, carriage agreements are foundational to #StreamingTV—but they're often more complicated. Tune in to this #IndexExplains video with Catherine J.H. Cho, product manager at Index, as she breaks down how inventory splits work in streaming. https://lnkd.in/dFjivwcQ #Streaming #CTV #Programmatic

FAST (free ad-supported streaming television) channels are growing in importance for broadcasters and producers alike, read the results of Amagi's latest FAST impact report to learn more about FAST's growth. Read → https://hubs.li/Q02JF6rc0 #FAST #Amagi #report

From 4 or 5 viewing choices in the 70s, to hundreds of choices via cable in the 90s, the growth in the number of #FAST channels will continue to fragment viewing audiences. https://lnkd.in/gGh7f_We Nielsen Gracenote Tubi Pluto TV Hulu #streaming #streamingtv #streamingmedia #FASTTV #streamingwars #freetv #advertising #advertisingandmarketing #advertisingstrategies

In a world saturated with #streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. Check out our latest blog post to learn more about the the ins and outs of FAST Channels, drawing parallels with #LinearTV and spotlighting rising platforms that are reshaping our television experience.  https://lnkd.in/gYwr-4ZG

Discover the dynamic world of #FASTchannels with our comprehensive guide 🌐 At Little Dot Studios, we're no strangers to the FAST landscape. With 8 engaging channels like Real Crime, The Chat Show Channel, Real Wild, and History Hit, we're diving deep into the realm of Free Ad-Supported TV. 🔍 Unlock insights into the benefits for advertisers and distributors as we navigate through the ever-evolving FAST universe. 🌌Understand the future of streaming, content consumption, and digital advertising. 📈 Whether you're a broadcasting digital advertising pro, learn about the latest trends, opportunities, and innovations reshaping the streaming sphere. Read the full guide now and become a FAST expert >> https://lnkd.in/ewhqdrBa #DigitalAdvertising #Broadcasting #FutureOfStreaming

Fire-sale on TV! Big media companies are agreeing to rate cuts, or 'rollbacks,' for the second consecutive 'upfront' market, particularly in streaming, which is supposed to represent the future of the industry... #media #mediaindustry #mediastrategy #sales #advertising #advertisingstrategy